Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Wild Fork Foods

🔹 Location: Southern California, United States

🔹 Job Type: Full-time

🔹 Category: Retail

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (remote and in-person)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing grassroots marketing programs to drive traffic to stores and local ecommerce.
• Collaborating with operations and marketing teams to identify community opportunities for customer acquisition.
• Focusing on customer acquisition and retention with a strong ROI mindset.
• Working in a fast-paced, retail environment with a focus on building a nationally known brand.

ASSUMPTION: This role requires a strategic, analytic mindset with a passion for food and experience in driving foot traffic to retail store locations across the US.

📋 Key Responsibilities

✅ Ownership of developing and executing a grassroots/field marketing program, partnering with key operations and marketing colleagues to bring it to life.

✅ Identify opportunities in the community: religious organizations, schools, community groups, food-related events, etc., that would be effective customer acquisition vehicles. Work with marketing to develop materials and operations team to execute.

✅ Drive customer acquisition and retention focused on stores in your respective region, starting with bringing new customers to stores and transitioning them to ordering online as well.

✅ Develop KPIs to track and monitor performance of activities. Obsessive focus on ROI. Identify what you can prove works, do more of those tactics, and less of the things that don’t.

ASSUMPTION: This role requires strong organizational and collaboration skills, as well as excellent communication skills, both verbally and written.

🎯 Required Qualifications

Education: BA or BS, ideally in business or marketing required.

Experience: Minimum of 1 year of field marketing experience (2-5 years preferred).

Required Skills:

• Strength in analytics including designing and implementing test & learn programs and analyzing results.
• Passion for food, and experience with cooking strongly preferred.
• Excellent interpersonal and relationship-building skills.

Preferred Skills:

• Best in class organization and collaboration skills.

ASSUMPTION: The ideal candidate will have a strategic, analytic mindset with a proven track record in driving foot traffic to retail store locations.

💰 Compensation & Benefits

Salary Range: $70,000 - $100,000 including bonuses. This range is based on industry standards for field marketing managers with 2-5 years of experience in the retail sector.

Benefits:

• 401(K) with a company match
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Working Hours: Monday through Friday as well as events on weekends. If you work 1 or 2 days on the weekends, then you will get 1 or 2 days off during the next week.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Wild Fork Foods operates in the retail industry, specifically focusing on selling meat and seafood products through various channels, including bricks and mortar stores, ecommerce, and home delivery.

Company Size: Wild Fork Foods has 501-1,000 employees, making it a mid-sized company where applicants can expect a structured yet agile work environment.

Founded: Wild Fork Foods was founded in 2017, making it a relatively young company with a strong focus on growth and innovation.

Company Description:

• Wild Fork Foods sets out to transform the way we shop for and consume meat by controlling every step of the process from farm to fork.
• The company brings customers the biggest selection of highest quality meat and seafood at the most affordable prices.
• Wild Fork Foods is committed to delivering exceptional customer service and building a nationally known brand.

Company Specialties:

• Retail (bricks and mortar, ecommerce, home delivery)
• Grassroots marketing
• Customer acquisition and retention

Company Website: http://wildforkfoods.com

ASSUMPTION: Wild Fork Foods is a rapidly growing company with a strong focus on innovation and customer satisfaction. The company's commitment to controlling every step of the process from farm to fork sets it apart in the retail industry.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a strategic, analytic mindset and a proven track record in field marketing.

Reporting Structure: The Field Marketing Manager will report directly to the Market Leader and collaborate with Store Leaders and the Marketing Team.

Work Arrangement: This role is a hybrid position, requiring both remote work and in-person visits to stores across Southern California.

Growth Opportunities:

• As Wild Fork Foods continues to grow, there may be opportunities for the Field Marketing Manager to take on additional responsibilities or move into a leadership role.
• The company's focus on innovation and customer satisfaction may present opportunities for the Field Marketing Manager to contribute to strategic decision-making processes.

ASSUMPTION: The Field Marketing Manager role at Wild Fork Foods offers a unique opportunity for growth and development in a fast-paced, retail environment.

🌍 Location & Work Environment

Office Type: Hybrid (remote and in-person)

Office Location(s): Southern California, United States

Geographic Context:

• Southern California is a diverse and populous region with a strong consumer market for Wild Fork Foods' products.
• The region's climate and cultural diversity provide ample opportunities for grassroots marketing efforts.
• The region is home to several major cities, including Los Angeles, San Diego, and San Francisco, which offer a mix of urban and suburban environments.

Work Schedule: Monday through Friday as well as events on weekends. If you work 1 or 2 days on the weekends, then you will get 1 or 2 days off during the next week.

ASSUMPTION: The hybrid work arrangement for this role allows for flexibility and a good work-life balance, while also enabling the Field Marketing Manager to be present in stores and at events as needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the market leader

Key Assessment Areas:

• Strategic thinking and planning
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your experience in driving foot traffic to retail store locations and your ability to develop and execute grassroots marketing programs.
• Tailor your resume and cover letter to emphasize your strategic, analytic mindset and passion for food.
• Prepare examples of your past marketing campaigns and their results to discuss during the interview.

ATS Keywords: Field marketing, grassroots marketing, customer acquisition, analytics, communication, collaboration, organization, relationship building

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit with the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Analytics
• Social media platforms (Facebook, Instagram, Twitter)
• Customer relationship management (CRM) software

ASSUMPTION: The Field Marketing Manager will use a combination of Microsoft Office Suite and Google Analytics to track and analyze the performance of marketing campaigns. Social media platforms will be used to engage with customers and promote events and promotions.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a proven track record of driving foot traffic to retail store locations through grassroots marketing efforts?
• Are you comfortable working in a fast-paced, retail environment with a focus on innovation and customer satisfaction?
• Do you have strong analytical skills and a data-driven mindset?

ASSUMPTION: The ideal candidate for this role will be a strategic thinker with a strong analytical mindset, a passion for food, and a proven track record in driving foot traffic to retail store locations through grassroots marketing efforts.

⚠️ Potential Challenges

• Working in a fast-paced, retail environment may require long hours and quick decision-making.
• The role may involve travel and in-person visits to stores across Southern California.
• The Field Marketing Manager may face competition from other retailers and brands in the region.
• The role may require working with a diverse range of stakeholders, including operations, marketing, and store teams.

ASSUMPTION: The Field Marketing Manager role at Wild Fork Foods presents unique challenges and opportunities for growth and development in a fast-paced, retail environment.

📈 Similar Roles Comparison

• This role is unique to Wild Fork Foods, as it focuses on driving foot traffic to retail store locations through grassroots marketing efforts in a specific region.
• Similar roles in other companies may focus on digital marketing or brand management, rather than grassroots marketing efforts.
• This role offers a unique opportunity for growth and development in a fast-paced, retail environment with a strong focus on innovation and customer satisfaction.

ASSUMPTION: The Field Marketing Manager role at Wild Fork Foods is unique and offers a rare opportunity for a strategic, analytic-minded individual to make a significant impact on the company's growth and success.

📝 Sample Projects

• Developing and executing a grassroots marketing campaign to drive traffic to a new store opening in Southern California.
• Analyzing the performance of past marketing campaigns and identifying opportunities for optimization and improvement.
• Collaborating with the marketing team to develop and distribute promotional materials for local events and community partnerships.

ASSUMPTION: The Field Marketing Manager role at Wild Fork Foods offers a unique opportunity to work on a variety of projects that drive customer acquisition and retention through grassroots marketing efforts.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth and expansion in the Southern California region?
• How does the Field Marketing Manager role fit into the company's overall marketing strategy?
• What are the key priorities for the Field Marketing Manager in the first 90 days?
• How does Wild Fork Foods support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexibility for this role?

ASSUMPTION: The ideal candidate for this role will ask thoughtful, strategic questions that demonstrate their understanding of the company's goals and their ability to contribute to its success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in driving foot traffic to retail store locations and your ability to develop and execute grassroots marketing programs.
• Prepare examples of your past marketing campaigns and their results to discuss during the interview.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.