📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Pollo Campero
🔹 Location: Las Vegas, NV
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing national marketing plans at the local level with strategic grassroots community engagement
- Developing and managing local business plans to build commercial relevance and achieve annual sales plans
- Supporting local store marketing budget management and catering initiatives
- Providing comprehensive sales analysis to understand business performance and uncover opportunities
- Serving as a critical partner to local operations teams in developing relevant plans to achieve business objectives
ASSUMPTION: This role requires a high degree of local market knowledge and community engagement, with a significant portion of time spent in the field.
📋 Key Responsibilities
✅ Execute national marketing plans at the local market level with strategic grassroots community engagement
✅ Develop and manage the execution of short-term local business plans (local store marketing) to build and maintain commercial relevance and achieve annual sales plans
✅ Support the execution and management of local store marketing budget to comply with budget parameters, focused around community traffic drivers, community partners, and catering
✅ Provide comprehensive sales analysis by channel, day part, menu family, and day of the week to understand business performance and uncover opportunities
✅ Serve as the eyes and ears of the marketing team at the field level and support relevant local feedback to strengthen program and plan development
✅ Collaborate with local operations teams to develop relevant plans that achieve business objectives
ASSUMPTION: This role requires strong analytical skills, strategic thinking, and the ability to build and maintain effective working relationships with local teams and community partners.
🎯 Required Qualifications
Education: Bachelor’s degree in Business Administration, Marketing, Communication, or equivalent required
Experience: 5+ years of field marketing experience, with a focus on restaurant marketing
Required Skills:
- Proven experience in field marketing and local store marketing
- Background in retail promotional creation and execution
- Fluency in English and Spanish
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Ability to work independently and manage multiple projects simultaneously
Preferred Skills:
- Experience with catering and event planning
- Knowledge of the restaurant industry and local Las Vegas market
ASSUMPTION: Given the bilingual requirement, this role may cater to the local Hispanic community, requiring cultural sensitivity and language skills.
💰 Compensation & Benefits
Salary Range: USD $90,000.00 - USD $100,000.00 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on food and merchandise
Working Hours: Full-time, typically Monday through Friday, with some weekend and evening work required for events and promotions
ASSUMPTION: The salary range provided is based on industry standards for a mid-senior level marketing role in the Las Vegas area.
📌 Applicant Insights
🔍 Company Context
Industry: Pollo Campero operates in the restaurant industry, specializing in chicken-based meals
Company Size: Pollo Campero has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 1971, with over 50 years of experience in the restaurant industry
Company Description:
- Pollo Campero offers a variety of chicken-based dishes, including traditional fried and citrus grilled recipes
- The company caters to both individual customers and families, with dine-in, drive-thru, take-out, and delivery options
- Pollo Campero also offers franchise opportunities, with a strong legacy, flavor profile, built-in customer base, and proven ability to enter new markets
Company Specialties:
- Chicken-based meals
- Bowls
- Sandwiches
- Salads
- Wings
Company Website: https://us.campero.com/
ASSUMPTION: Pollo Campero's focus on chicken-based meals and family-friendly dining options may appeal to applicants interested in working for a well-established, community-oriented restaurant chain.
📊 Role Analysis
Career Level: Mid-Senior level (5+ years of experience)
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with local operations teams
Work Arrangement: On-site, with a significant portion of time spent in the field engaging with local communities and partners
Growth Opportunities:
- Potential advancement to a regional or national marketing role within the company
- Expanding skills and expertise in field marketing, local store marketing, and community engagement
- Gaining experience working for a well-established restaurant chain with a strong brand and franchise opportunities
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing field, as well as the potential to gain experience working for a successful restaurant chain.
🌍 Location & Work Environment
Office Type: On-site, with a significant portion of time spent in the field
Office Location(s): Las Vegas, NV
Geographic Context:
- Las Vegas is a major city in Nevada, known for its entertainment, tourism, and hospitality industries
- The city offers a diverse cultural scene, with a significant Hispanic population, which may impact local marketing strategies
- Las Vegas has a desert climate, with hot summers and mild winters, which may influence outdoor promotional events
Work Schedule: Full-time, typically Monday through Friday, with some weekend and evening work required for events and promotions
ASSUMPTION: The Las Vegas location and diverse cultural scene may present unique opportunities and challenges for local marketing efforts, requiring cultural sensitivity and adaptability.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing team and local operations representatives
- Final interview with the marketing director or another senior leader
Key Assessment Areas:
- Field marketing experience and local store marketing strategies
- Analytical skills and data-driven mindset
- Communication and collaboration skills
- Cultural sensitivity and language skills
- Adaptability and problem-solving skills
Application Tips:
- Highlight relevant field marketing experience and local store marketing initiatives
- Demonstrate strong analytical skills and data-driven decision-making in your resume and interview
- Tailor your resume and cover letter to emphasize your cultural sensitivity and language skills, as well as your adaptability and problem-solving abilities
- Prepare examples of successful local marketing campaigns or initiatives you've led in the past
ATS Keywords: Field Marketing, Local Store Marketing, Sales Analysis, Community Engagement, Promotional Creation, Budget Management, Sales Training, Partnership Development, Bilingual Communication, Strategic Planning, Market Analysis, Collaboration, Operations Support, Commercial Relevance, Traffic Drivers, Catering
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant field marketing experience, local store marketing initiatives, and cultural sensitivity, as well as their analytical skills and adaptability.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics or other web analytics tools
- Social media platforms (Facebook, Instagram, Twitter)
- Local marketing and promotional tools (e.g., Canva, Adobe Spark)
ASSUMPTION: This role may require proficiency in various marketing and analytics tools, as well as local marketing and promotional software.
👔 Cultural Fit Considerations
Company Values:
- Quality: Providing high-quality chicken recipes and exceptional customer service
- Community: Engaging with local communities and supporting local initiatives
- Integrity: Acting with honesty and transparency in all business dealings
- Innovation: Continuously improving and adapting to meet the needs of customers and the market
Work Style:
- Collaborative: Working closely with local operations teams and community partners
- Adaptable: Responding to changing market conditions and customer preferences
- Data-driven: Making informed decisions based on sales analysis and market data
- Community-focused: Engaging with local communities and supporting local initiatives
Self-Assessment Questions:
- How have you demonstrated cultural sensitivity and adaptability in previous field marketing roles?
- Can you provide an example of a successful local marketing campaign or initiative you've led in the past?
- How do you approach data analysis and using data to inform marketing strategies?
ASSUMPTION: Applicants should assess their cultural fit with Pollo Campero's company values and work style, as well as their ability to engage with local communities and support local initiatives.
⚠️ Potential Challenges
- Balancing national marketing plans with local market needs and preferences
- Managing multiple projects and priorities simultaneously
- Adapting to changing market conditions and customer preferences
- Engaging with diverse local communities and supporting local initiatives
- Working effectively with local operations teams and community partners
ASSUMPTION: Applicants should be prepared to address these potential challenges in their interviews and demonstrate their ability to adapt and thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Local Store Marketing Manager: Both roles focus on executing marketing initiatives at the local level, but the Field Marketing Manager role may have a broader scope and require more strategic planning and community engagement
- Restaurant Industry vs. Other Industries: The restaurant industry has unique marketing challenges and opportunities, with a focus on local community engagement and catering initiatives
- Mid-Senior Level vs. Entry-Level or Executive-Level Roles: This role requires a balance of strategic thinking and tactical execution, with opportunities for professional growth and development within the marketing field
ASSUMPTION: Applicants should compare this role to similar positions in the restaurant industry and assess their fit based on their experience, skills, and career goals.
📝 Sample Projects
- Developing and executing a local marketing campaign to promote a new menu item or limited-time offer
- Conducting market research to understand local customer preferences and trends
- Collaborating with local operations teams to develop and implement sales training programs
- Partnering with local community organizations to support community events and initiatives
ASSUMPTION: Applicants should prepare examples of successful local marketing campaigns or initiatives they've led in the past, as well as their approach to market research and community engagement.
❓ Key Questions to Ask During Interview
- How does this role balance national marketing plans with local market needs and preferences?
- What are the key priorities for this role in the first 90 days?
- How does the company support local marketing efforts and community engagement initiatives?
- What opportunities are there for professional growth and development within the marketing field?
- How does the company collaborate with local operations teams and community partners to achieve business objectives?
ASSUMPTION: Applicants should ask thoughtful questions about the role, the company, and the marketing team to demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant field marketing experience, local store marketing initiatives, and cultural sensitivity
- Prepare examples of successful local marketing campaigns or initiatives you've led in the past
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
