📌 Core Information
🔹 Job Title: Field Marketing Manager I
🔹 Company: Aramark
🔹 Location: Colorado Springs, Colorado
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Conducting marketing research and data collection to drive informed decision-making
- Developing strategic marketing plans and innovative strategies to enhance sales and customer satisfaction
- Supporting business development through annual campaigns, RFP responses, and client business reviews
- Coordinating special events, promotions, and media interactions to increase brand visibility
- Building and maintaining relationships with clients, organization departments, and community groups
ASSUMPTION: This role requires a high level of independence and strategic thinking, with a focus on driving results through effective marketing strategies.
📋 Key Responsibilities
✅ Conducts marketing research and data collection, including focus groups, surveys, campus mapping, trend development/research, and competitive pricing analysis
✅ Develops and implements strategic marketing plans, new strategies, and tactics to promote existing or new locations and enhance sales and customer satisfaction
✅ Supports business development by creating and executing annual campaigns, preparing RFP responses, delivering sales presentations, and conducting client business reviews
✅ Coordinates special events, promotions, marketing collateral, media interaction, public relations, website updates, and social media marketing
✅ Builds and maintains relationships with clients, organization departments, and community groups
ASSUMPTION: This role requires strong project management, business analysis, and organizational savvy skills to manage multiple tasks and stakeholders effectively.
🎯 Required Qualifications
Education: B.A. and/or MBA
Experience: 7+ years of marketing experience
Required Skills:
- Proven experience in marketing research and data collection
- Strong strategic planning and innovation skills
- Excellent sales support and presentation skills
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
- Ability to influence without formal authority and create informal networks
- Strong project management, business analysis, and organizational savvy skills
- Valid driver's license and vehicle
Preferred Skills:
- Experience in the food service or hospitality industry
- Bilingual or multilingual skills
ASSUMPTION: Candidates with experience in the food service or hospitality industry may have a competitive advantage in understanding the unique challenges and opportunities of this role.
💰 Compensation & Benefits
Salary Range: $55,000 to $65,000 per year. This is Aramark's good faith and reasonable estimate of the compensation for this position as of the time of posting.
Benefits:
- Medical, dental, and vision insurance
- Work/life resources
- Retirement savings plans
- Paid days off, including parental leave and disability coverage
Working Hours: Full-time, typically 40 hours per week, with some flexibility based on business needs
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Aramark operates in the food service and facilities management industries, serving clients in various sectors, including education, healthcare, business, and corrections.
Company Size: Aramark is a large organization with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: Aramark was founded in 1936 and has since grown into a global leader in food, facilities, and uniform services.
Company Description:
- Aramark is committed to delivering exceptional experiences and creating great moments for millions of guests every day
- The company is dedicated to sustainability and social responsibility, focusing on reducing waste, conserving natural resources, and improving the lives of its employees and communities
- Aramark's mission is to do great things for each other, its partners, its communities, and its planet
Company Specialties:
- Patient and retail food services
- Facility services
- Environmental services
- Asset solutions
- Uniforms
Company Website: Aramark Healthcare Plus
ASSUMPTION: Aramark's focus on sustainability and social responsibility may provide opportunities for candidates interested in making a positive impact through their work.
📊 Role Analysis
Career Level: This role is at the manager level, with the expectation of supervising and guiding the work of others.
Reporting Structure: The Field Marketing Manager I will report directly to the Regional Vice President (RVP) of Marketing.
Work Arrangement: This is an on-site position, with the expectation of working primarily from Aramark's Colorado Springs office.
Growth Opportunities:
- Progression to a senior marketing role, such as Field Marketing Manager II or Senior Field Marketing Manager
- Expansion into other regions or markets within Aramark's extensive network
- Development of leadership and management skills through mentoring and training programs
ASSUMPTION: Successful candidates in this role may have opportunities to advance their careers within Aramark's marketing department or explore other areas of the business.
🌍 Location & Work Environment
Office Type: Aramark's Colorado Springs office is a professional, collaborative environment with a focus on teamwork and innovation.
Office Location(s): 2400 Market St, Philadelphia, Pennsylvania 19103, US
Geographic Context:
- Colorado Springs is a mid-sized city with a growing economy and a strong focus on outdoor recreation and tourism
- The city offers a high quality of life, with affordable housing, excellent schools, and a vibrant cultural scene
- Colorado Springs is located near the Rocky Mountains, providing easy access to outdoor activities and natural beauty
Work Schedule: The work schedule for this role is typically Monday through Friday, with some flexibility based on business needs and events.
ASSUMPTION: Candidates who enjoy working in a dynamic, fast-paced environment and have a passion for marketing may find this role and work environment particularly appealing.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and potential team members
- Final interview with the Regional Vice President (RVP) of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing research and data collection skills
- Strategic planning and innovation abilities
- Sales support and presentation skills
- Project management and organizational savvy
- Cultural fit and alignment with Aramark's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your marketing research, strategic planning, and sales support experiences
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Research Aramark's company culture and values to demonstrate your fit and enthusiasm for the role
ATS Keywords: Marketing research, strategic planning, sales support, event coordination, relationship building, project management, business analysis, organizational savvy, results-oriented
ASSUMPTION: Aramark's hiring process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Event planning and management software (e.g., Eventbrite, Cvent)
ASSUMPTION: Candidates with experience using relevant marketing tools and technologies may have a competitive advantage in this role.
👔 Cultural Fit Considerations
Company Values:
- Rooted in service
- United by purpose
- Strive to do great things
Work Style:
- Collaborative and team-oriented
- Focused on innovation and continuous improvement
- Results-driven and accountable
Self-Assessment Questions:
- Do you align with Aramark's values of being rooted in service and united by purpose?
- Are you comfortable working in a dynamic, fast-paced environment with a focus on driving results?
- Do you thrive in a collaborative, team-oriented work culture?
ASSUMPTION: Candidates who can demonstrate a strong fit with Aramark's values and work style may be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously may require strong time management and organizational skills
- Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or predictable work environment
- Building and maintaining relationships with various stakeholders, including clients, organization departments, and community groups, may require strong interpersonal and communication skills
- Colorado Springs' high altitude and dry climate may be a challenge for candidates not accustomed to these conditions
ASSUMPTION: Candidates who can effectively manage their time, adapt to new environments, and build strong relationships may be better equipped to overcome these potential challenges.
📈 Similar Roles Comparison
- Field Marketing Manager I at Aramark may differ from similar roles at other organizations in its focus on the food service and hospitality industries
- Aramark's large size and extensive network may provide more opportunities for career growth and development compared to smaller organizations
- Field Marketing Manager I at Aramark may have a more structured career path compared to roles at startups or smaller companies, with clear progression to senior marketing roles
ASSUMPTION: Candidates should research Aramark's unique culture and opportunities to ensure they are a good fit for the organization and the specific role.
📝 Sample Projects
- Developing and executing a successful marketing campaign to launch a new food service offering at a university
- Conducting market research and analysis to identify trends and opportunities in the healthcare food service industry
- Building and maintaining relationships with key stakeholders to secure and retain contracts for Aramark's patient and retail food services
ASSUMPTION: Candidates should be prepared to discuss their relevant marketing experiences and accomplishments during the interview process.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for Aramark's Colorado Springs region?
- What opportunities are there for professional development and growth within Aramark's marketing department?
- How does Aramark support work-life balance for its employees?
- What are the most rewarding aspects of working in this role, according to current or former employees?
ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing research, strategic planning, and sales support experiences
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Research Aramark's company culture and values to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
