Field Marketing Manager - JAPAN

📌 Core Information

🔹 Job Title: Field Marketing Manager - JAPAN

🔹 Company: SUSE

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing regional marketing plans to support sales goals
• Managing integrated field marketing campaigns, from targeted digital engagements to immersive events
• Strategically allocating and managing regional budgets to maximize ROI
• Partnering with global marketing teams, campaigns, PR, partner teams, and sales leadership to localize strategies and maintain brand consistency
• Actively contributing to the APJ marketing team's success by sharing best practices and driving operational efficiency

ASSUMPTION: This role requires a strong understanding of marketing strategies and a hands-on mentality. The ideal candidate will have experience in field/demand generation marketing, particularly in the IT sector, and be comfortable working in a dynamic environment.

📋 Key Responsibilities

✅ Developing and executing a regional marketing plan that directly supports sales goals, with measurable marketing KPIs for ACV (Annual Contract Value) won, pipeline generation, and customer reference creation

✅ Leading the delivery of integrated field marketing campaigns, from targeted digital engagements to immersive events, innovating constantly to promote two-way engagement with key accounts and personas

✅ Strategically allocating and managing regional budgets to maximize ROI, ensuring alignment with priority markets and sales initiatives

✅ Partnering with global marketing, campaigns, PR, partner teams, and sales leadership to localize global strategies, amplify messaging, and maintain brand consistency

✅ Actively contributing to the APJ marketing team’s success by sharing best practices, driving operational efficiency, and piloting new tactics to stay ahead of market trends

✅ Tracking, analyzing, and reporting campaign performance in real time, using insights to refine tactics and demonstrate impact on pipeline growth and revenue targets

✅ Travel required (up to 10%) to build relationships with sales teams, engage customers, and ensure programs resonate locally

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven analysis. The ideal candidate will be comfortable working independently and collaborating with various stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 5+ years in field/demand generation marketing, with a focus on the IT/technology sector

Required Skills:

• Proven success in driving pipeline through channel and alliance partnerships, ABM, and hybrid (online/offline) campaigns
• Hands-on experience with sales & marketing automation systems like Marketo, Salesforce (SFDC), webinar platforms (e.g., GoToWebinar), and intent-data tools
• Mastery of digital demand tactics (SEO, SEM, retargeting, email nurture) and offline activations (events, C-level engagements)
• Strong knowledge of Account-Based Marketing (ABM) frameworks and intent-based intelligence marketing
• Proven ability to build strong relationships with sales management and stakeholders, with strong project management skills
• Self-starter who thrives in fast-paced environments, balances competing priorities, and delivers results under tight deadlines
• Possess solid decision-making, organizational, and problem-solving skills
• Data-driven decision-maker with sharp problem-solving skills and a strong focus on ROI

Preferred Skills:

• Experience working in a global organization
• Fluency in Japanese

ASSUMPTION: The ideal candidate will have a proven track record in field marketing, with a strong focus on driving pipeline and generating leads. Experience working in a global organization and fluency in Japanese would be beneficial but not required.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Field Marketing Manager with 5-10 years of experience in the IT sector in Japan, the estimated salary range is ¥8,000,000 - ¥12,000,000 per year. This is an estimate and the actual salary may vary based on the candidate's qualifications and the company's compensation structure.

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts

Working Hours: Full-time, typically 40 hours per week, with some flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary based on the candidate's qualifications and the company's compensation structure. Benefits may include health insurance, retirement benefits, and employee discounts.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: 1992

Company Description:

• SUSE is a global leader in innovative, reliable, and secure enterprise open source solutions, including SUSE Linux Enterprise, Rancher, and NeuVector
• More than 60% of the Fortune 500 rely on SUSE to power their mission-critical workloads, enabling them to innovate everywhere – from the data center to the cloud, to the edge and beyond
• SUSE puts the “open” back in open source, collaborating with partners and communities to give customers the agility to tackle innovation challenges today and the freedom to evolve their strategy and solutions tomorrow

Company Specialties:

• Linux
• Open Source
• SUSE Linux Enterprise
• SUSE Manager
• Run SAP
• Cloud Native Transformation
• Kubernetes Management
• Containers
• Rancher by SUSE
• Container security
• NeuVector by SUSE
• Edge Computing
• SUSE Edge
• and Hybrid Cloud IT

Company Website: http://www.suse.com

ASSUMPTION: SUSE is a well-established company in the software development industry, with a strong focus on open source solutions. They have a global presence and work with a wide range of clients, including many Fortune 500 companies.

📊 Role Analysis

Career Level: Mid-level to senior-level marketing role, with potential for growth and leadership opportunities

Reporting Structure: This role reports directly to the APJ Marketing Director and works closely with global marketing teams, campaigns, PR, partner teams, and sales leadership

Work Arrangement: On-site, with some flexibility for remote work

Growth Opportunities:

• Potential to take on more responsibility and leadership roles as the company continues to grow and expand
• Opportunities to work on global marketing campaigns and collaborate with teams across the organization
• Chance to develop expertise in specific areas of marketing, such as ABM or event management

ASSUMPTION: This role offers opportunities for career growth and development within the marketing function. The ideal candidate will be proactive in seeking out new challenges and taking on additional responsibilities.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with open-plan work areas and dedicated meeting rooms

Office Location(s): Frankenstraße 146, Nürnberg, 90461, DE

Geographic Context:

• Tokyo is the capital and largest city of Japan, with a population of over 13 million people
• The city is known for its bustling neighborhoods, historic temples, and modern architecture
• Tokyo is a major hub for the technology industry, with many global companies having a presence in the city

Work Schedule: Standard business hours, with some flexibility for remote work

ASSUMPTION: The office environment is modern and collaborative, with a focus on open communication and teamwork. The location in Tokyo offers a vibrant and dynamic work environment, with many opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site interview with the hiring manager and other team members
• Final round interview with senior leadership

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and project management
• Data analysis and reporting
• Budget management and ROI focus
• Collaboration and stakeholder management

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your marketing strategy and how you would approach the role
• Showcase your data-driven decision-making skills and ability to analyze and report on campaign performance
• Demonstrate your ability to work collaboratively with various stakeholders, including sales teams and global marketing teams

ATS Keywords: Field Marketing, Demand Generation, IT Sector, Sales Automation, Marketing Automation, Digital Marketing, Account-Based Marketing, Project Management, Data Analysis, ROI Focus, Event Management, Customer Engagement, Budget Management, Pipeline Growth, Collaboration, Problem Solving

ASSUMPTION: The interview process will focus on assessing the candidate's marketing strategy, campaign execution, data analysis, and collaboration skills. The ideal candidate will have a strong track record in field marketing and be able to demonstrate their ability to work collaboratively with various stakeholders.

🛠️ Tools & Technologies

• Marketo
• Salesforce (SFDC)
• GoToWebinar
• Intent-data tools (e.g., Bombora, Demandbase)
• SEO and SEM tools (e.g., Google Analytics, Google Ads)
• Event management platforms (e.g., Cvent, Eventbrite)

ASSUMPTION: The ideal candidate will have experience working with marketing automation systems, intent-data tools, and event management platforms. Familiarity with SEO and SEM tools would also be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Choice: Empowering customers and employees to make informed decisions
• Innovation: Encouraging creativity and continuous learning
• Trust: Building strong, long-lasting relationships with customers, partners, and employees
• Community: Fostering a collaborative and inclusive work environment

Work Style:

• Dynamic and fast-paced, with a focus on execution and results
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Data-driven and analytical, with a focus on continuous improvement
• Open and transparent, with a focus on clear communication and feedback

Self-Assessment Questions:

• How do you align with SUSE's company values, particularly "Choice" and "Innovation"?
• How do you approach working collaboratively with various stakeholders, including sales teams and global marketing teams?
• How do you ensure that your marketing campaigns resonate locally and drive results?

ASSUMPTION: SUSE values a dynamic and collaborative work environment, with a strong focus on innovation and continuous learning. The ideal candidate will be able to demonstrate their alignment with the company's values and work style.

⚠️ Potential Challenges

• Managing a regional marketing budget and maximizing ROI
• Balancing competing priorities and delivering results under tight deadlines
• Navigating a global organization and collaborating with teams across the APJ region
• Adapting to a dynamic work environment and responding to changing market conditions

ASSUMPTION: This role presents unique challenges and opportunities for growth and development. The ideal candidate will be proactive in seeking out new challenges and taking on additional responsibilities.

📈 Similar Roles Comparison

• Compared to other field marketing roles, this position offers a unique opportunity to work in the APJ region and collaborate with global marketing teams
• Unlike other roles in the industry, this position requires a strong focus on driving pipeline and generating leads through a mix of digital and offline marketing channels
• Career path comparison: This role offers opportunities for career growth and development within the marketing function, with potential for leadership roles as the company continues to grow and expand

ASSUMPTION: This role offers unique opportunities for career growth and development within the marketing function. The ideal candidate will be proactive in seeking out new challenges and taking on additional responsibilities.

📝 Sample Projects

• Developing and executing a regional marketing plan to support sales goals and drive pipeline growth
• Managing integrated field marketing campaigns, from targeted digital engagements to immersive events, to promote two-way engagement with key accounts and personas
• Analyzing and reporting on campaign performance to refine tactics and demonstrate impact on pipeline growth and revenue targets

ASSUMPTION: These sample projects are representative of the types of initiatives the Field Marketing Manager will be expected to lead and contribute to. The ideal candidate will have a proven track record in field marketing and be able to demonstrate their ability to work collaboratively with various stakeholders.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for the APJ region?
• What are the key priorities for the first 90 days in this role?
• How does the company support the professional development and growth of its marketing team members?
• What are the key challenges facing the marketing team in the APJ region, and how can this role help address them?
• How does the company measure the success of its field marketing campaigns, and what are the key metrics used to track performance?

ASSUMPTION: These key questions are designed to help the candidate better understand the role, the team, and the company's marketing strategy. The ideal candidate will be proactive in seeking out information and asking insightful questions.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for your interview by researching SUSE's marketing strategy and being ready to discuss your approach to field marketing
• If selected for an on-site interview, be prepared to present a sample marketing plan or campaign
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.