Field Marketing Manager, Public Sector

📌 Core Information

🔹 Job Title: Field Marketing Manager, Public Sector

🔹 Company: Trellix

🔹 Location: Remote United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing regional marketing plans for the North American Public Sector market
• Driving lead generation and pipeline creation through various marketing tactics
• Managing participation in relevant industry events and trade shows
• Collaborating with sales teams and other cross-functional stakeholders
• Adapting corporate marketing content and messaging for the public sector audience

ASSUMPTION: This role requires a strategic and hands-on marketing professional with a strong background in B2B marketing and a solid understanding of the public sector market.

📋 Key Responsibilities

✅ Develop and execute integrated marketing plans for the North American Public Sector market, aligned with sales objectives and corporate marketing strategies

✅ Drive lead generation and pipeline creation through various tactics, including digital marketing, webinars, virtual events, content syndication, and targeted account-based marketing (ABM) initiatives

✅ Plan, manage, and execute participation in relevant industry trade shows, conferences, regional events, workshops, and executive briefings targeting public sector audiences

✅ Act as the primary marketing liaison for the Public Sector sales team, understanding their needs, communicating marketing plans, providing relevant collateral and tools, and ensuring seamless lead handoff and follow-up

✅ Adapt corporate marketing content and messaging to resonate specifically with the nuances and requirements of the public sector audience in the US and Canada

✅ Manage the regional public sector marketing budget effectively, ensuring optimal allocation of resources and tracking ROI for all marketing activities

✅ Define key performance indicators (KPIs), track the performance of marketing campaigns, analyze results, and provide regular reports to sales and marketing leadership on pipeline contribution, ROI, and key learnings

✅ Stay informed about industry trends, competitive landscape, procurement processes, and regulations specific to the public sector market and use insights to refine marketing strategies

✅ Work closely with corporate marketing, product marketing, partner marketing, and communications teams to ensure alignment and leverage broader company initiatives

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in B2B marketing, with at least 2 years focused on the Public Sector

Required Skills:

• Proven experience in developing and executing integrated marketing campaigns that drive measurable results
• Strong understanding of demand generation tactics, digital marketing channels, and event marketing
• Excellent communication, presentation, and interpersonal skills
• Ability to build strong relationships and collaborate effectively with sales teams and other cross-functional stakeholders
• Strong project management and organizational skills
• Analytical mindset with experience in tracking and reporting on marketing metrics
• Ability to travel within North America as needed (approx. 20% travel)

Preferred Skills:

• Experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce)
• Fluency in French or Spanish

ASSUMPTION: Candidates with experience in enterprise technology marketing and a proven track record in driving pipeline growth through marketing efforts are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $130,000 - $160,000 USD per year

Benefits:

• Retirement Plans
• Medical, Dental and Vision Coverage
• Paid Time Off
• Paid Parental Leave
• Support for Community Involvement

Working Hours: Full-time, with flexible work hours and the ability to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Field Marketing Manager role with similar requirements and experience level. Actual compensation may vary based on individual qualifications, company budget, and other operational business needs.

📌 Applicant Insights

🔍 Company Context

Industry: Trellix is a global company redefining the future of cybersecurity and soulful work. The company's comprehensive, open and native cybersecurity platform helps organizations confronted by today’s most advanced threats gain confidence in the protection and resilience of their operations.

Company Size: Trellix has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Trellix was founded in 2022, making it a relatively new company with a strong focus on innovation and adaptability.

Company Description:

• Trellix offers a comprehensive, open and native cybersecurity platform that helps organizations protect and secure their operations
• The company is committed to creating a dynamic workforce where everyone can bring their authentic selves to work every day
• Trellix provides a variety of social programs, flexible work hours, and family-friendly benefits to all of its employees

Company Specialties:

• Cybersecurity
• Enterprise Technology
• Marketing

Company Website: https://trellix.com

ASSUMPTION: Trellix is a growing company with a strong focus on innovation and employee well-being, making it an attractive option for marketing professionals seeking a dynamic and supportive work environment.

📊 Role Analysis

Career Level: This role is an individual contributor position, reporting directly to the Director of Marketing for the Public Sector. It offers the opportunity to grow within the marketing organization and potentially take on a leadership role in the future.

Reporting Structure: The Field Marketing Manager, Public Sector will report directly to the Director of Marketing for the Public Sector and work closely with the sales team, as well as other cross-functional stakeholders within the marketing organization.

Work Arrangement: This role is remote-friendly, with the ability to work from anywhere in North America. However, the role may require up to 20% travel for events and meetings.

Growth Opportunities:

• As Trellix continues to grow, there may be opportunities for the Field Marketing Manager to take on additional responsibilities or move into a leadership role within the marketing organization
• The company's focus on innovation and adaptability may present opportunities for the Field Marketing Manager to work on cutting-edge marketing initiatives and campaigns
• Working closely with the sales team and other cross-functional stakeholders may provide opportunities for the Field Marketing Manager to develop their skills in sales enablement and collaboration

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop their skills, take on additional responsibilities, and make a meaningful impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Remote-friendly, with the ability to work from anywhere in North America

Office Location(s): The Field Marketing Manager may be required to travel up to 20% of the time for events and meetings, with potential travel to Trellix's headquarters in Plano, Texas

Geographic Context:

• The remote-friendly nature of this role allows for flexibility in location, with the opportunity to work from anywhere in North America
• Trellix's headquarters are located in Plano, Texas, which may provide opportunities for in-person collaboration and networking
• The company's focus on the public sector market may require the Field Marketing Manager to have a strong understanding of the unique requirements and challenges of marketing to government entities

Work Schedule: Full-time, with flexible work hours and the ability to work remotely

ASSUMPTION: The remote-friendly nature of this role provides flexibility and convenience for the right candidate, while also offering opportunities for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing leadership team
• Final interview with the Director of Marketing for the Public Sector
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and lead generation
• Event management and logistics
• Sales enablement and collaboration
• Budget management and ROI tracking
• Market intelligence and analysis

Application Tips:

• Highlight your experience in B2B marketing and your understanding of the public sector market
• Provide specific examples of marketing campaigns you have executed and the results you achieved
• Demonstrate your ability to work collaboratively with sales teams and other cross-functional stakeholders
• Showcase your analytical skills and your ability to track and report on marketing metrics

ATS Keywords: B2B marketing, public sector marketing, integrated marketing campaigns, demand generation, digital marketing, event marketing, sales enablement, project management, analytical skills, collaboration, content localization, budget management, performance tracking, market intelligence

ASSUMPTION: Trellix uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
• CRM systems (e.g., Salesforce)
• Event management software (e.g., Cvent, Eventbrite)
• Project management tools (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for the right candidate.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Inclusion

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and data-informed
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working collaboratively with sales teams and other cross-functional stakeholders?
• Do you have a strong analytical mindset and the ability to track and report on marketing metrics?
• Are you adaptable and responsive to change, with the ability to pivot and adjust marketing strategies as needed?

ASSUMPTION: Candidates who are a strong cultural fit for Trellix will be results-driven, collaborative, and adaptable, with a strong focus on innovation and customer-centricity.

⚠️ Potential Challenges

• The remote-friendly nature of this role may present challenges in terms of communication and collaboration with team members and stakeholders
• The public sector market may have unique requirements and challenges that require a strong understanding of government procurement processes and regulations
• The role may require up to 20% travel for events and meetings, which may present challenges in terms of work-life balance
• The fast-paced and dynamic nature of the company may present challenges in terms of keeping up with changes and maintaining a strong focus on results

ASSUMPTION: Candidates who are comfortable working remotely, have a strong understanding of the public sector market, and are adaptable and responsive to change will be well-suited to this role.

📈 Similar Roles Comparison

• This role is similar to a Field Marketing Manager role in the enterprise technology sector, with a focus on the public sector market
• Compared to other Field Marketing Manager roles, this role may require a stronger focus on event management and logistics, as well as a deeper understanding of government procurement processes and regulations
• Career progression for this role may include moving into a leadership role within the marketing organization or transitioning into a sales or business development role

ASSUMPTION: Candidates with experience in enterprise technology marketing and a strong understanding of the public sector market will be well-suited to this role.

📝 Sample Projects

• Developing and executing a regional marketing campaign targeting state and local government entities in the US
• Managing Trellix's participation in a major public sector conference, including logistics, event planning, and follow-up
• Adapting corporate marketing content and messaging to resonate specifically with the public sector audience in the US and Canada

ASSUMPTION: These sample projects are intended to provide an idea of the types of initiatives the Field Marketing Manager may be responsible for, but the specific projects and priorities may vary based on the company's needs and the individual's strengths.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing calendar for the Public Sector and how this role will contribute to its development and execution?
• How does Trellix support the growth and development of its marketing team members?
• Can you provide an example of a successful marketing campaign targeting the public sector and the strategies used to drive results?
• How does Trellix measure the success of its marketing efforts, and how will this role contribute to tracking and reporting on key performance indicators?
• What are the biggest challenges facing the public sector market today, and how does Trellix plan to address them through its marketing efforts?

ASSUMPTION: These questions are intended to provide insight into the role's responsibilities, the company's culture, and the marketing team's priorities and strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your experience in B2B marketing, with a focus on the public sector market
• Write a cover letter that explains your interest in the role and your qualifications for success
• Prepare examples of marketing campaigns you have executed and the results you achieved
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.