📌 Core Information
🔹 Job Title: Field Marketing Manager/Senior Manager
🔹 Company: Veeva Systems
🔹 Location: Barcelona, Spain
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing field marketing plans
- Planning and executing virtual and in-person events
- Building integrated marketing campaigns
- Collaborating with internal teams
- Supporting the annual Veeva Summit
- Driving decision-making through data and metrics
ASSUMPTION: This role requires a high level of organization, multitasking, and stakeholder management. It offers opportunities to work across various marketing channels and collaborate with diverse teams.
📋 Key Responsibilities
✅ Develop and execute field marketing plans, working with key stakeholders to define goals, strategy, content, tactics, and KPIs
✅ Plan and execute virtual and in-person events, from planning and preparation to execution and reporting
✅ Build integrated marketing campaigns using various channels, content types, and tactics, including email marketing (Marketo), social, digital advertising, sales enablement, etc.
✅ Work with internal teams to deliver field marketing programs for both customers and prospects
✅ Support the execution and optimization of outreach programs to engage current and prospective customers
✅ Help organize the annual Veeva Summit, including logistics, customer communities, internal and external communications, event app management, and reporting
✅ Own weekly and monthly marketing program reporting and metrics to drive decision-making
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of relevant B2B marketing experience (5+ years for Senior Manager)
Required Skills:
- Self-directed and able to manage multiple stakeholders, priorities, and projects
- Exceptional communication, writing, and organizational skills
- Well organized with very high attention to detail
- Proficient in delivering content via social media tools such as LinkedIn
- Growth-minded and a team player
Preferred Skills:
- Experience developing and executing account-based marketing programs
- Experience with customer retention, cross-selling, and upselling campaigns
- Experience using Marketo
- Life sciences industry experience
ASSUMPTION: While life sciences industry experience is a plus, it's not essential, as the role focuses more on marketing skills and stakeholder management.
💰 Compensation & Benefits
Salary Range: €60,000 - €90,000 per year (AI-estimated, based on market research and role requirements)
Benefits:
- Huge opportunity for career progression
- Incredible support from the wider team and a best-in-class tech stack
- Work anywhere policy – Yes, you can utilize our office spaces or work remotely when you need to
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range is an estimate based on market research and the level of responsibility required for this role. The actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, focusing on the life sciences industry
Company Size: 5,001-10,000 employees, offering a large, diverse work environment with ample growth opportunities
Founded: 2007, with a history of rapid growth and innovation
Company Description:
- Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster
- As a public benefit corporation (PBC), Veeva is legally bound to balancing the interests of customers, employees, society, and investors
- Veeva offers a Work Anywhere policy, supporting employees' flexibility to work from home or in the office
Company Specialties:
- Master Data Management
- Regulatory
- Quality
- OpenData
- Safety
- R&D
- Study Startup
- Clinical Data Management
- CTMS
- Oncology Data
- eTMF
- Clinical Operations
- Events Management
- Territory Alignment
- Multichannel CRM
- Customer Reference Data
- Cosmetics
- Consumer Goods
- Chemical
- Animal Health
- Remote Engage Meeting
- Medical Devices
- EDC
- CDB
- Vault Coder
- Vault Payments
- Vault QMS
- Quality Docs
- and Medcomms
Company Website: http://www.veeva.com
ASSUMPTION: Veeva Systems is a well-established company in the life sciences industry, known for its innovative software solutions and commitment to customer success.
📊 Role Analysis
Career Level: Mid to Senior level, with opportunities for career progression
Reporting Structure: This role reports directly to the Senior Director of Field Marketing and collaborates with various internal teams
Work Arrangement: Remote OK, with flexible hours and the option to work from office spaces when needed
Growth Opportunities:
- Career progression within the marketing department or other areas of the company
- Expanding skills and expertise in various marketing channels and tactics
- Gaining experience working with diverse teams and stakeholders
ASSUMPTION: This role offers significant growth opportunities, both in terms of career advancement and skill development.
🌍 Location & Work Environment
Office Type: Hybrid, with office spaces in Barcelona and the option to work remotely
Office Location(s): 4280 Hacienda Drive, Pleasanton, CA 94588, US; Avinguda Diagonal 420, 2º 1ª C.P., Barcelona, 08037, ES
Geographic Context:
- Barcelona is a vibrant, multicultural city with a strong tech industry
- The office is located in the heart of the city, offering easy access to public transportation and amenities
- Spain offers a high quality of life, with a warm climate, rich culture, and delicious cuisine
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The hybrid work environment offers the best of both worlds, allowing employees to enjoy the benefits of working from home and in the office.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Senior Director of Field Marketing
Key Assessment Areas:
- Marketing skills and experience
- Stakeholder management and communication
- Project management and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements
- Tailor your resume and cover letter to emphasize your fit for this role
- Prepare examples of successful marketing campaigns you've executed
- Research Veeva Systems and the life sciences industry to demonstrate your understanding and enthusiasm
ATS Keywords: Field Marketing, B2B Marketing, Event Planning, Digital Marketing, Sales Enablement, Communication, Organizational Skills, Attention to Detail, Social Media, Account-Based Marketing, Customer Retention, Cross-Selling, Upselling, Marketo, Life Sciences Experience
ASSUMPTION: The interview process will focus on assessing your marketing skills, experience, and cultural fit, as well as your ability to manage multiple priorities and stakeholders.
🛠️ Tools & Technologies
- Marketo
- Social media platforms (LinkedIn, Twitter, etc.)
- Event management software
- Project management tools (Asana, Trello, etc.)
- Data analysis and reporting tools (Tableau, Power BI, etc.)
ASSUMPTION: The specific tools and technologies used may vary based on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Do the Right Thing
- Customer Success
- Employee Success
- Speed
Work Style:
- Collaborative and team-oriented
- Results-driven and resourceful
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you align with Veeva's core values, and how have you demonstrated them in your previous roles?
- How comfortable are you working in a hybrid environment, balancing remote work and in-office collaboration?
- Describe your personal work style and how it fits with Veeva's collaborative and results-driven culture.
ASSUMPTION: Veeva Systems values a strong cultural fit, looking for candidates who align with their core values and thrive in a collaborative, results-driven environment.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders effectively
- Balancing the demands of field marketing, event planning, and campaign execution
- Adapting to a fast-paced, growing company with evolving priorities
- Working in a hybrid environment, balancing remote work and in-office collaboration
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a results-driven mindset.
📈 Similar Roles Comparison
- This role differs from other field marketing positions in its focus on the life sciences industry and the opportunity to work with a high-growth, innovative company
- Veeva Systems offers a unique blend of industry-specific context and a strong commitment to customer success
- Career path comparison: This role offers opportunities for career progression within marketing or other areas of the company
ASSUMPTION: This role stands out in its focus on the life sciences industry and the opportunity to work with a mission-driven, innovative company.
📝 Sample Projects
- Developing and executing a successful field marketing plan for a new product launch
- Planning and executing a virtual event with high attendee engagement and positive feedback
- Building an integrated marketing campaign that drives customer retention and cross-selling opportunities
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the opportunity to make a significant impact in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- How does Veeva support the growth and development of its employees, particularly in marketing roles?
- What is the company culture like, and how does it support a work-life balance?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Veeva measure the success of field marketing campaigns, and what KPIs are most important?
ASSUMPTION: These questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've executed, focusing on your role and the outcomes achieved
- Follow up with the hiring manager one week after your application, expressing your interest in the role and asking about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
