Field Marketing Manager - (South East Asia Market)

📌 Core Information

🔹 Job Title: Field Marketing Manager - (South East Asia Market)

🔹 Company: JFrog

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing regional marketing plans for Southeast Asia markets
• Collaborating with sales and marketing teams to align plans with business objectives
• Managing JFrog-hosted events, webinars, and email campaigns
• Supporting account-based marketing strategies
• Localizing digital assets and sales collateral for different audiences

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, as the Senior Field Marketing Manager will be responsible for driving marketing efforts across multiple Southeast Asian markets.

📋 Key Responsibilities

✅ Design and execute diverse marketing campaigns to engage target audiences and achieve pipeline goals

✅ Collaborate with sales leaders to align marketing plans with business objectives, integrating corporate programs with local marketing activities to create comprehensive, multi-channel quarterly strategies

✅ Design and manage JFrog-hosted webinars, in-person events, and email campaigns targeting key accounts; select and execute sponsorships for industry events

✅ Collaborate with global campaign teams and sales development stakeholders to support account-based marketing strategies

✅ Enable regional sales and partner teams by producing and localizing digital assets and sales collateral, adapting messaging for different local audiences

✅ Measure and analyze marketing campaign outcomes and pipeline health, establishing regular reporting to marketing and sales counterparts

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and performance analysis, requiring a well-rounded marketing professional.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 4-5 years of experience in B2B/B2D Demand Generation and/or Field Marketing roles; experience in marketing deep-tech, cybersecurity, and dev-tech products is preferred

Required Skills:

• Proven track record of collaborating with sales, channels, and sales development teams to plan and execute pipeline-driving campaigns
• Proficient in modern marketing tactics and best practices: persona-centric demand generation, marketing automation, pipeline acceleration, and digital funnels
• Strategic thinker with strong prioritization skills, attention to detail, and ability to meet deadlines while managing multiple projects in a fast-paced environment
• Creative and energetic self-starter with strong initiative and resourcefulness
• Excellent presentation skills and the confidence to communicate effectively with senior-level sales and marketing executives

Preferred Skills:

• Experience in large, distributed organizations

ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Based on industry standards for a Senior Field Marketing Manager role in Bangalore)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off and flexible work arrangements
• Employee stock purchase plan
• Professional development opportunities

Working Hours: Full-time, Monday-Friday, with occasional evening and weekend work as needed

ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in Bangalore. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees (Large organization with significant resources and opportunities for growth)

Founded: 2008 (Over 15 years of experience in the industry)

Company Description:

• JFrog is the only end-to-end software supply chain platform that provides complete visibility, security, and control for automating the delivery of trusted releases from code to production
• Empowers organizations to manage, secure, and automate their software delivery process, fueling innovation without worry
• Works with many Fortune 100 companies and has over 7,500 customers worldwide

Company Specialties:

• Software Distribution
• Continuous Integration
• Liquid Software
• Continuous Updates
• Recursive Scanning
• SaaS
• IoT
• Metadata
• Binary Repository Management
• DevOps
• Dev Tools
• Containers
• Binaries
• Cloud
• Registry
• Cloud Native
• Continuous Delivery
• Artifact
• Security
• Java
• Golang
• JavaScript
• Python
• C/C++
• Conan
• Maven
• GoCenter
• ConanCenter
• CPP
• EdgeOps
• BinOps
• CICD
• Supply Chain Security
• and Software Supply Chain

Company Website: jfrog.com

ASSUMPTION: JFrog is a well-established company with a strong focus on innovation and growth, providing ample opportunities for professional development and career advancement.

📊 Role Analysis

Career Level: Senior (Requires significant experience and expertise in field marketing)

Reporting Structure: Reports directly to the Regional Marketing Director, with close collaboration with sales and marketing teams

Work Arrangement: On-site, with occasional remote work as needed

Growth Opportunities:

• Potential to expand the role's scope and responsibilities based on performance and market growth
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Access to professional development resources and training opportunities

ASSUMPTION: The role offers significant growth potential, as the company continues to expand its presence in Southeast Asia and the broader market.

🌍 Location & Work Environment

Office Type: On-site, with a hybrid work arrangement available for certain roles

Office Location(s): Bangalore, India

Geographic Context:

• Bangalore is a major tech hub in India, with a thriving startup ecosystem and numerous opportunities for professional growth
• The city offers a mix of urban and suburban living, with a variety of cultural, culinary, and entertainment options
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Full-time, with occasional evening and weekend work as needed

ASSUMPTION: The on-site work arrangement allows for better collaboration and integration with local teams, while the hybrid option provides flexibility for certain roles.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the marketing team
• Final interview with the Regional Marketing Director

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and project management
• Data analysis and reporting
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in field marketing, demand generation, and campaign management
• Demonstrate a strong understanding of the Southeast Asian market and JFrog's products
• Showcase your ability to think strategically and adapt messaging for different local audiences
• Prepare questions that demonstrate your interest in the role and the company

ATS Keywords: Field Marketing, Demand Generation, Campaign Management, Southeast Asia, JFrog, Marketing Strategy, Pipeline Acceleration, Digital Funnels

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, campaign management skills, and cultural fit with the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Presentation software (e.g., PowerPoint, Google Slides)

ASSUMPTION: The required tools and technologies may vary depending on the specific role and team structure.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Passionate

Work Style:

• Fast-paced and dynamic
• Results-driven and data-informed
• Collaborative and cross-functional
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and can you manage multiple projects simultaneously?
• Are you comfortable working with data and using it to inform your marketing strategies?
• Can you adapt your communication style and messaging to suit different local audiences?

ASSUMPTION: JFrog values a customer-centric, innovative, and collaborative work environment, with a strong focus on accountability and passion.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously across different Southeast Asian markets
• Adapting messaging and digital assets for diverse local audiences
• Collaborating effectively with remote sales and marketing teams
• Keeping up with the fast-paced nature of the tech industry and JFrog's rapid growth

ASSUMPTION: The role presents unique challenges that require a strategic, adaptable, and collaborative marketing professional.

📈 Similar Roles Comparison

• Unlike other field marketing roles, this position requires a strong focus on the Southeast Asian market and managing multiple campaigns simultaneously
• JFrog's deep-tech and cybersecurity focus sets it apart from other software development companies, presenting unique marketing challenges and opportunities
• Career progression in this role may involve expanding the scope of responsibilities or moving into a regional marketing leadership position

ASSUMPTION: This role offers a unique blend of strategic, hands-on, and collaborative marketing work, with significant growth potential.

📝 Sample Projects

• Developing and executing a regional marketing plan for Southeast Asia, including key account targeting and event management
• Localizing digital assets and sales collateral for different Southeast Asian markets, adapting messaging for local audiences
• Collaborating with global campaign teams to support account-based marketing strategies for key accounts

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and hands-on nature of the role, requiring a well-rounded marketing professional.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaigns and events for this role, and how they align with JFrog's global marketing strategies?
• How does the marketing team collaborate with sales and other departments to ensure consistent messaging and effective campaign execution?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and reported?
• How does JFrog support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working in the Southeast Asian market, and how does JFrog address them?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the broader marketing landscape.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your past marketing campaigns and their outcomes
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.