📌 Core Information
🔹 Job Title: Field Marketing Manager, Southern Europe
🔹 Company: Ogury
🔹 Location: Barcelona, Catalonia, Spain & Madrid, Madrid, Spain
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Barcelona or Madrid) with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing regional field marketing strategies
- Planning and executing localized marketing campaigns, events, and activations
- Collaborating cross-functionally with sales, customer success, and product marketing teams
- Building Ogury’s brand presence and driving commercial impact across Southern Europe
ASSUMPTION: This role requires a strategic mindset with a strong focus on local execution to drive meaningful results in high-growth markets.
📋 Key Responsibilities
✅ Develop and implement a regional field marketing strategy that drives brand awareness, engagement, and pipeline growth
✅ Plan and execute localized marketing campaigns, events, and partner activations that resonate with target audiences
✅ Collaborate with global teams to tailor campaigns and messaging for the Italian and Spanish markets
✅ Monitor and optimize campaigns based on KPIs to maximize impact
✅ Lead Ogury’s brand-building efforts in Italy and Spain, ensuring consistent and powerful market presence
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to achieve regional marketing goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) in field marketing, brand activation, or campaign execution within adtech, SaaS, or digital sectors
Required Skills:
- Strong knowledge of the Italian and Spanish markets, including buyer behavior, cultural nuances, and industry trends
- Ability to localize and adapt global marketing strategies for Southern Europe
- Excellent project management and execution skills
- Data-driven mindset with the ability to analyze results and optimize marketing efforts
- Excellent storytelling and content development skills tailored to regional audiences
- Proficiency with marketing automation and analytics tools such as HubSpot, Google Analytics, and CRM systems
Preferred Skills:
- Fluency in English, with strong Spanish and/or Italian language skills
- Experience working with cross-functional teams in a global organization
ASSUMPTION: Successful candidates will have a proven track record in regional marketing, with a strong understanding of the Italian and Spanish markets and the ability to adapt global strategies for local execution.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on industry standards for a mid-level marketing role in Spain)
Benefits:
- Competitive compensation package
- Flexibility in working hours and location
- Comprehensive benefits coverage
- Meal voucher
- Holiday and leave allowance
- Strong focus on team member well-being
Working Hours: Full-time (40 hours per week) with flexible hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Spain, with consideration for the company size and experience level required for this position.
📌 Applicant Insights
🔍 Company Context
Industry: Ogury is a global adtech company specializing in Personified Advertising solutions grounded in privacy
Company Size: Ogury has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2014, with headquarters in London, UK
Company Description:
- Ogury delivers relevant audiences at scale and on quality publisher inventory using exclusive data meticulously collected and crafted from millions of self-declared customer surveys
- Founded on the principle of targeting personas, not people, Ogury is committed to privacy and ethical advertising practices
- With a diverse team of 500+ people across 17 countries, Ogury fosters an inclusive workplace that values innovation, bold ideas, and collaboration
Company Specialties:
- Personified Advertising
- Exclusive Data
- Privacy-focused Solutions
Company Website: http://www.ogury.com
ASSUMPTION: Ogury’s focus on privacy and ethical advertising practices sets it apart in the adtech industry, providing a unique opportunity for marketing professionals to make a meaningful impact.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and advancement within the organization
Reporting Structure: This role reports to the Senior Manager, Field Marketing EMEA, based in Milan, Italy
Work Arrangement: Hybrid work arrangement with regular in-office collaboration in Barcelona or Madrid
Growth Opportunities:
- Potential to expand the role’s scope and impact as Ogury continues to grow and enter new markets
- Opportunities to work on global campaigns and initiatives, providing exposure to diverse teams and projects
- Career progression within Ogury’s marketing organization or other departments as skills and interests evolve
ASSUMPTION: This role offers a unique blend of regional ownership and global collaboration, providing a strong foundation for career growth and development within Ogury.
🌍 Location & Work Environment
Office Type: Ogury’s offices in Barcelona and Madrid provide collaborative, creative workspaces that encourage innovation and team alignment
Office Location(s): Barcelona, Catalonia, Spain & Madrid, Madrid, Spain
Geographic Context:
- Barcelona and Madrid are major commercial hubs in Southern Europe, offering vibrant cultural scenes, diverse communities, and robust business ecosystems
- Both cities have well-established adtech industries, providing ample opportunities for networking and professional growth
- Barcelona and Madrid are well-connected by high-speed train and air travel, making it easy to visit Ogury’s other European offices
Work Schedule: Full-time (40 hours per week) with flexible hybrid work arrangement, allowing for a healthy work-life balance
ASSUMPTION: Ogury’s offices in Barcelona and Madrid provide dynamic, collaborative work environments that foster creativity and innovation, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission through Lever
- Phone or video screening with the hiring manager
- In-depth interview with the hiring manager and a cross-functional team member
- Final interview with the Senior Manager, Field Marketing EMEA
Key Assessment Areas:
- Strategic thinking and planning skills
- Local market knowledge and cultural awareness
- Campaign execution and project management skills
- Cross-functional collaboration and communication skills
- Alignment with Ogury’s values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your regional marketing experience and local market insights
- Prepare examples of successful regional campaigns you’ve executed, emphasizing your strategic approach and local adaptation
- Research Ogury’s company culture and values to demonstrate your alignment and enthusiasm for the role
ATS Keywords: Regional Marketing, Field Marketing, Brand Activation, Campaign Execution, Southern Europe, Italy, Spain, Localization, Marketing Strategy, Cross-Functional Collaboration
ASSUMPTION: Ogury’s interview process is designed to assess candidates’ strategic thinking, local market knowledge, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- HubSpot
- Google Analytics
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Successful candidates will be comfortable working with a range of marketing automation and analytics tools to optimize campaigns and drive results.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Boldness
- Collaboration
- Inclusion
- Integrity
Work Style:
- Strategic and data-driven
- Adaptable and responsive to local market needs
- Collaborative and cross-functional
- Results-oriented and accountable
Self-Assessment Questions:
- How do you approach localizing global marketing strategies to resonate with regional audiences?
- How do you balance data-driven decision-making with a deep understanding of local market dynamics?
- How do you collaborate effectively with cross-functional teams to drive cohesive execution and maximize impact?
ASSUMPTION: Ogury values candidates who embody its core values and work style, with a strong focus on innovation, collaboration, and inclusion.
⚠️ Potential Challenges
- Managing multiple time zones and coordinating with global teams
- Balancing regional ownership with global alignment and consistency
- Adapting to the unique cultural nuances and market dynamics of Italy and Spain
- Keeping up with the fast-paced nature of the adtech industry and Ogury’s rapid growth
ASSUMPTION: Successful candidates will be adaptable, resilient, and comfortable navigating the complexities of a high-growth, global organization.
📈 Similar Roles Comparison
- Unlike other regional marketing roles, this position offers a high degree of local ownership and autonomy, with a strong focus on driving commercial impact in Southern Europe
- Ogury’s focus on privacy and ethical advertising practices sets it apart from other adtech companies, providing a unique opportunity to make a meaningful impact on the industry
- Career progression within Ogury’s marketing organization or other departments offers diverse growth opportunities not typically available in more siloed or hierarchical organizations
ASSUMPTION: This role offers a unique blend of regional ownership, global collaboration, and diverse growth opportunities, setting it apart from similar marketing roles in the industry.
📝 Sample Projects
- Developing and executing a regional event strategy that drives brand awareness and engagement in Italy and Spain
- Localizing Ogury’s global brand guidelines to ensure cultural relevance and consistency across Southern Europe
- Collaborating with sales and customer success teams to create targeted campaigns that drive pipeline growth and customer retention
ASSUMPTION: Successful candidates will have experience working on regional marketing projects that require strategic thinking, local adaptation, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- How does Ogury support its regional marketing teams in balancing global strategy with local execution?
- What are the key priorities for the first 90 days in this role, and how can I best contribute to Ogury’s growth in Southern Europe?
- How does Ogury foster a culture of innovation and collaboration across its global marketing teams?
- What opportunities are there for professional growth and development within Ogury’s marketing organization or other departments?
- How does Ogury measure the success of its regional marketing campaigns, and what KPIs are most important for this role?
ASSUMPTION: Asking thoughtful, strategic questions during the interview process demonstrates your interest in the role and your commitment to driving Ogury’s success in Southern Europe.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your regional marketing experience and local market insights
- Prepare examples of successful regional campaigns you’ve executed, emphasizing your strategic approach and local adaptation
- Research Ogury’s company culture and values to demonstrate your alignment and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
