Field Marketing Manager, UKI & Nordics

📌 Core Information

🔹 Job Title: Field Marketing Manager, UKI & Nordics

🔹 Company: Bazaarvoice

🔹 Location: London, UK

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Driving regional business growth through strategic marketing mix
• Collaborating with sales teams to exceed revenue targets
• Localizing global campaigns and creating local-specific programs
• Leveraging marketing technology to drive effective demand-based campaigns
• Analyzing data to produce informed strategic recommendations

ASSUMPTION: This role requires a high degree of understanding of the modern B2B marketing mix and its ability to impact at a local level within a fast-paced global SaaS business.

📋 Key Responsibilities

✅ Serve as the in-region marketing-based demand generation expert, focusing on acquisition strategies and driving revenue growth

✅ Own the marketing number (MQLs, pipeline, and closed won business) as a key part of overall pipeline generation for the business

✅ Fully integrate with the regional business VP and their teams to understand where marketing can drive their business goals

✅ Understand the market and sales challenges faced within your specific geography and identify marketing opportunities enabling Bazaarvoice continued progress in the region

✅ Contribute as a key regional field marketing expert to drive ROI for local business needs, primarily through targeting growth in our current customer base as well as acquisition of net new logos

✅ Provide culturally-informed and target-relevant guidance and recommendations for global teams to design campaigns for you to deliver directly or support into region

✅ Work cross-functionally on new market or product launches, including translation/localization, content development, and acquisition, ensuring our online presence outside of English language is fully optimized

✅ Knowledge of / experience in consumer-focused business and industries would be an added advantage, including Retail, Health & Beauty, Consumer packaged goods, Food & Beverage, Fashion and apparel

ASSUMPTION: This role requires a high degree of collaboration with various teams and individuals at local, regional, and global levels to enable and catalyze skills to bring to bear on marketing actions driving brand awareness, demand generation, and advocacy on behalf of Bazaarvoice.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of proven success in building and scaling new logo demand generation, customer acquisition, and engagement programs, ideally within fast-growing SaaS-based technology companies

Required Skills:

• Deep familiarity within the UKI as it relates to B2B demand generation, customer acquisition, and retention strategies and tactics
• Adept at utilising marketing technology to drive effective demand-based campaigns and events (tools such as Marketo, 6sense, Sendoso, PathFactory, etc.)
• Comfortable diving into data to produce informed strategic recommendations and insights to inform investment decisions and reporting back on subsequent ROI (high degree of familiarity with tools like Google Analytics, Domo, Salesforce)
• Working knowledge of paid customer/user acquisition platforms and processes, including ad technology, social media, content syndication, etc. across EMEA
• Enthusiasm and a can-do attitude; willing and able to get in the weeds

Preferred Skills:

• Fluency in additional languages (e.g., Swedish, Danish, Norwegian, Finnish, German, French)
• Experience working with consumer-focused businesses and industries
• Proven track record of working with global marketing teams to localize campaigns

ASSUMPTION: Candidates with experience in consumer-focused businesses and industries, as well as those with proven track records of working with global marketing teams to localize campaigns, may have an added advantage in this role.

💰 Compensation & Benefits

Salary Range: £65,000 - £85,000 per annum (AI estimated based on industry standards for a Field Marketing Manager with 5-10 years of experience in the UK)

Benefits:

• Competitive benefits package, including health, dental, and vision insurance
• 401(k) matching
• Generous time off and flexible working arrangements
• Employee stock purchase plan
• Professional development opportunities

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:30 PM with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Field Marketing Manager with 5-10 years of experience in the UK. Actual compensation may vary based on factors such as skills, experience, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on eCommerce, retail, and user-generated content

Company Size: 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: 2005, with over 15 years of experience in the industry

Company Description:

• Bazaarvoice helps thousands of the world’s leading brands and retailers to inspire confident purchases through its full-funnel platform
• The platform harnesses and activates the invaluable voices of customers through star ratings, consumer reviews, questions and answers, social content, sampling, and creator and influencer marketing
• Bazaarvoice is headquartered in Austin, Texas, with offices in North America, Europe, and Australia

Company Specialties:

• eCommerce
• Retail
• User-generated content
• Brands
• Shopper Advertising
• Visual content
• SEO
• Consumer data
• Social commerce
• Consumer reviews
• Sampling

Company Website: http://www.bazaarvoice.com

ASSUMPTION: Bazaarvoice's focus on user-generated content and its impact on consumer purchasing decisions sets it apart in the software development industry.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and progression within the marketing department and the company as a whole

Reporting Structure: This role reports directly to the Head of EMEA Marketing and works closely with the regional VP of sales and their teams

Work Arrangement: Hybrid, with a combination of on-site and remote work, allowing for flexibility and a better work-life balance

Growth Opportunities:

• Potential for career progression within the marketing department or other departments within the company
• Opportunities to work on new market or product launches, gaining valuable experience in cross-functional collaboration
• Chance to develop skills in data analysis, marketing technology, and global campaign localization

ASSUMPTION: This role offers a unique opportunity to work at the intersection of global and local marketing, driving regional business growth and gaining valuable experience in a fast-paced SaaS environment.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with amenities and facilities to support employee productivity and well-being

Office Location(s): London, UK (with potential for occasional travel to other EMEA offices)

Geographic Context:

• London is a major global hub for technology, finance, and commerce, providing ample opportunities for networking and professional growth
• The city offers a vibrant culture, rich history, and diverse communities, making it an exciting place to live and work
• London's central location within the UKI and Nordics region allows for easy travel to other key markets

Work Schedule: Full-time, typically Monday-Friday, with flexibility for hybrid work arrangement

ASSUMPTION: The London office provides an ideal base for this role, given its central location within the UKI and Nordics region and its vibrant culture and professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the marketing team
• Final interview with the regional VP of sales
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and ROI-focused mindset
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience in demand generation, customer acquisition, and marketing technology
• Tailor your resume and cover letter to emphasize your understanding of the UKI market and Bazaarvoice's business
• Prepare examples of successful marketing campaigns you've led or contributed to in the past

ATS Keywords: B2B Marketing, Demand Generation, Customer Acquisition, Marketing Technology, Data Analysis, Campaign Management, Collaboration, Localization, Content Development, Market Research, Sales Alignment, ROI Analysis, Customer Retention, Performance Channels, Strategic Recommendations, Cultural Awareness

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, data-driven mindset, and cultural fit within Bazaarvoice's collaborative and innovative environment.

🛠️ Tools & Technologies

• Marketo
• 6sense
• Sendoso
• PathFactory
• Google Analytics
• Domo
• Salesforce
• Ad technology platforms (e.g., Google Ads, LinkedIn Ads, etc.)
• Social media platforms (e.g., LinkedIn, Twitter, Facebook, etc.)

ASSUMPTION: Familiarity with the listed marketing technology tools and platforms will be essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Data-driven and results-oriented
• Strategic and creative
• Collaborative and team-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you approach understanding and addressing the unique needs and preferences of customers in the UKI and Nordics markets?
• Can you provide an example of a time when you successfully collaborated with a sales team to exceed revenue targets?
• How do you stay up-to-date with the latest marketing trends and technologies, and how do you apply this knowledge to your work?

ASSUMPTION: Candidates who demonstrate a strong understanding of Bazaarvoice's company values and a work style that aligns with the company's culture will be well-positioned for success in this role.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced, dynamic environment
• Balancing global campaign localization with local-specific program development
• Collaborating effectively with diverse teams across different time zones and cultures
• Adapting to changes in market conditions and customer preferences

ASSUMPTION: Success in this role will require strong project management skills, adaptability, and the ability to thrive in a fast-paced, collaborative environment.

📈 Similar Roles Comparison

• Unlike other regional marketing roles, this position focuses specifically on driving revenue growth through demand generation and customer acquisition strategies
• This role requires a deep understanding of the UKI market and the ability to localize global campaigns effectively
• Career progression in this role may lead to opportunities in global marketing leadership or other senior marketing positions within the company

ASSUMPTION: Candidates with experience in regional marketing roles, particularly those focused on demand generation and customer acquisition, may find this role to be an excellent fit for their skills and career goals.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to drive new customer acquisition in the UK retail sector
• Localizing a global product launch campaign for the Nordics market, including translation, content development, and acquisition strategies
• Analyzing customer data to identify trends and opportunities for targeted marketing campaigns, resulting in a 20% increase in MQLs

ASSUMPTION: These sample projects illustrate the types of initiatives the Field Marketing Manager may be expected to lead or contribute to, demonstrating the role's focus on data-driven decision-making, collaboration, and strategic marketing.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does Bazaarvoice support the professional development and growth of its marketing employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Bazaarvoice measure the success of its marketing campaigns, and how will my performance be evaluated?
• What are the biggest challenges facing the UKI and Nordics markets, and how can this role help address them?

ASSUMPTION: Asking these questions will help candidates better understand the role's expectations, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in demand generation, customer acquisition, and marketing technology
• Prepare examples of successful marketing campaigns you've led or contributed to in the past
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.