Field Marketing Principal

📌 Core Information

🔹 Job Title: Field Marketing Principal

🔹 Company: Epicor Software Corporation

🔹 Location: United Arab Emirates

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic marketing direction and omni-channel campaign strategy
• Collaboration with sales and business teams to align marketing efforts
• Lead generation programs and tools for the sales team
• Account-based marketing (ABM) campaigns for top target accounts
• Analysis and optimization of marketing activities based on success metrics

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and data-driven decision making. It's ideal for a seasoned marketing professional looking to make a significant impact in a global organization.

📋 Key Responsibilities

✅ Sets strategic marketing direction and omni-channel campaign strategy, execution, and optimization

✅ Develops and recommends strategy for ROI-oriented marketing activities and programs

✅ Participates in tradeshows to develop business relationships with customers and prospects

✅ Designs and implements marketing lead generation programs, tools, and guidelines for the sales team

✅ Ensures all activity is measured and reacts to success metrics, performing actionable analysis and making data-driven decisions

✅ Understands the buying life cycle and manages prospect programs at all stages for UKI demand-generation campaign execution

✅ Understands the principles of Account Based Marketing and builds out creative ABM campaigns to engage with top target accounts and drive sales opportunities

✅ Optimizes digital demand-generation strategy in partnership with the digital team

✅ Negotiates and manages key relationships with associations, media publications, and directory vendors

✅ Works closely with local field marketing teams to leverage Epicor messaging

✅ Analyzes and provides recommendations based on reporting and measurement to determine the effectiveness of programs

✅ Negotiates contracts and arrangements with outside vendors supplying services or materials in support of marketing programs

✅ Leads projects and mentors other team members

✅ Uses knowledge from industry practices to recommend innovative marketing campaigns and ideas

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration. It requires a strong understanding of marketing principles, data analysis, and account-based marketing strategies.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or a related field (or equivalent experience)

Experience: 8+ years of applicable experience and demonstrated success/knowledge

Required Skills:

• Strong writing/proofreading skills and positive, high-energy, team-focused attitude
• Self-starter who knows when to pull the right people into a project, proven collaboration experience
• Effective relationship building and communication skills
• Works well in a highly matrixed organization of shared services marketing teams, field marketing teams, and regional sales and product teams
• Adaptable and highly self-motivated
• Strong organizational, prioritization, and project management skills
• Knowledge of branding concepts
• Demonstrated passion and proven ability to learn technology quickly
• Knowledge of enterprise software solutions
• Understands the principles of Account Based Marketing (ABM) and has experience with modern ABM marketing technology stack (e.g., HubSpot, Salesforce, and list building tools such as ZoomInfo)

Preferred Skills:

• MBA
• 3+ years of specialized/industry experience

ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in strategic planning, campaign execution, and data analysis. Experience in account-based marketing and enterprise software solutions is essential.

💰 Compensation & Benefits

Salary Range: The salary range for this role is AED 35,000 - 55,000 per month (approximately USD 9,500 - 15,000), based on industry standards for a senior marketing role in the United Arab Emirates.

Benefits:

• Health and Wellness: Comprehensive health and wellness benefits designed to support overall well-being
• Internal Mobility: Opportunities for mentorship, continuing education, and focused career goal setting, with 25% of positions filled internally
• Career Development: Free LinkedIn Learning licenses for everyone, along with the Mentoring Program to boost personal development
• Education Support: Geographically specific programs to balance the cost of education with the benefits of continued learning and personal development
• Inclusive Workplace: Collaborate with a diverse team in an inclusive, global workplace that fosters innovation and celebrates partnership
• Work-Life Balance: Policies built on mutual trust and support, encouraging time off to rest, recharge, and reconnect
• Global Mobility: Comprehensive support for international relocations and permanent residency processes

Working Hours: Full-time position with standard office hours (8:00 AM - 5:00 PM, Sunday - Thursday)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in the United Arab Emirates. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Enterprise Software

Company Size: Epicor Software Corporation is a mid-sized company with approximately 7,300 employees globally. This size offers a balance between the agility of a smaller organization and the resources of a larger one, providing ample opportunities for growth and collaboration.

Founded: 1984 (as Activant Solutions)

Company Description:

• Epicor Software Corporation is a global business software company that provides industry-specific enterprise software to promote business growth
• The company's portfolio includes solutions for manufacturing, distribution, retail, and services industries
• Epicor is committed to helping businesses stay future-ready by connecting people, processes, and technology

Company Specialties:

• Enterprise Resource Planning (ERP)
• Customer Relationship Management (CRM)
• Supply Chain Management (SCM)
• Manufacturing Execution Systems (MES)
• Business Intelligence (BI)

Company Website: Epicor.com

ASSUMPTION: Epicor Software Corporation is a well-established company with a strong global presence and a diverse portfolio of enterprise software solutions. This role offers the opportunity to work in a dynamic and innovative environment, driving marketing efforts for a leading technology company.

📊 Role Analysis

Career Level: Senior Marketing Role

Reporting Structure: This role reports directly to the Head of Marketing for the region and collaborates closely with regional sales and product teams

Work Arrangement: On-site, full-time position with standard office hours (8:00 AM - 5:00 PM, Sunday - Thursday)

Growth Opportunities:

• Potential to lead and mentor junior marketing team members
• Opportunities for internal mobility and career progression within the global organization
• Chance to work on strategic projects that impact the company's growth and market position

ASSUMPTION: This role offers significant growth opportunities for a motivated and driven marketing professional looking to make a substantial impact in a global organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): United Arab Emirates (exact location not specified)

Geographic Context:

• The United Arab Emirates offers a multicultural, business-friendly environment with a strong focus on innovation and technology
• The region is home to numerous multinational corporations and provides ample opportunities for networking and professional growth
• The UAE's strategic location between East and West makes it an ideal hub for global business operations

Work Schedule: Standard office hours (8:00 AM - 5:00 PM, Sunday - Thursday) with flexibility for occasional remote work or adjusted hours as needed

ASSUMPTION: The United Arab Emirates offers a dynamic and multicultural work environment, providing ample opportunities for professional growth and networking. The office location is likely to be in one of the major cities, such as Dubai or Abu Dhabi, offering easy access to amenities and transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager (Amy Lee)
• In-depth interview with the regional marketing team and/or other stakeholders
• Final interview with the Head of Marketing or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and campaign planning
• Data analysis and interpretation
• Cross-functional collaboration and communication
• Account-based marketing strategies and tactics
• Alignment with Epicor's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of account-based marketing and enterprise software solutions in your application materials
• Prepare examples of successful marketing campaigns you've led or contributed to, focusing on strategy, execution, and results
• Research Epicor Software Corporation and the United Arab Emirates market to show your enthusiasm and preparation for the role

ATS Keywords: Strategic Marketing, Campaign Strategy, Data Analysis, Account Based Marketing, Digital Marketing, Relationship Building, Project Management, Collaboration, Communication, Branding, Lead Generation, Sales Support, Event Management, Social Media, Thought Leadership, Enterprise Software

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, data analysis, and account-based marketing expertise. Applicants should tailor their application materials to highlight these skills and provide concrete examples of their accomplishments in these areas.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) systems (e.g., Salesforce)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: This role requires proficiency in marketing automation platforms, CRM systems, and data analysis tools. Applicants should have experience with these technologies and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Proactive: We take initiative and drive results
• Proud: We are passionate about our work and take pride in our accomplishments
• Partners: We collaborate and support each other to achieve common goals

Work Style:

• Strategic: This role requires a high level of strategic thinking and planning
• Data-driven: Decisions are based on data analysis and interpretation
• Collaborative: This role involves close collaboration with cross-functional teams and stakeholders

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful marketing campaigns that drive business results?
• Are you comfortable working in a highly matrixed organization and collaborating with various teams and stakeholders?
• Do you have a strong understanding of account-based marketing strategies and tactics, and experience with modern ABM marketing technology stack?

ASSUMPTION: Epicor Software Corporation values a proactive, proud, and collaborative work environment. Applicants should assess their fit with these values and be prepared to demonstrate their alignment with the company culture during the interview process.

⚠️ Potential Challenges

• Working in a highly matrixed organization may require additional effort to build and maintain relationships with various teams and stakeholders
• The United Arab Emirates market may present unique cultural and business challenges that require adaptation and flexibility
• The on-site work arrangement may require occasional travel for tradeshows and other events
• The role may involve working with tight deadlines and managing multiple projects simultaneously, requiring strong time management and prioritization skills

ASSUMPTION: While this role offers numerous opportunities for growth and impact, applicants should be prepared to navigate potential challenges such as working in a matrixed organization, adapting to a new market, and managing multiple projects and deadlines.

📈 Similar Roles Comparison

• This role differs from related marketing positions in its focus on strategic marketing direction, account-based marketing, and data-driven decision making
• Compared to other senior marketing roles in the enterprise software industry, this position offers a unique blend of strategic planning, tactical execution, and cross-functional collaboration
• Career progression in this role may lead to leadership positions in marketing or other functions within the global organization

ASSUMPTION: This role is distinct from other marketing positions in its focus on strategic marketing direction, account-based marketing, and data-driven decision making. Applicants should be prepared to highlight their unique qualifications and experiences in these areas during the interview process.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign strategy for a new product launch, including digital and offline channels, and measuring success based on key performance indicators (KPIs)
• Implementing an account-based marketing strategy for a key target account, including personalized content, targeted outreach, and coordinated sales and marketing efforts to drive revenue growth
• Conducting a thorough analysis of marketing program performance and providing data-driven recommendations to optimize results and improve return on investment (ROI)

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Field Marketing Principal role. Applicants should be prepared to discuss their experience with similar projects and how they have driven results in previous roles.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategy for the region and how this role fits into that plan?
• How does the regional marketing team collaborate with the sales and product teams to align marketing efforts with business goals?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Epicor support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the marketing team in the region, and how can this role help address them?

ASSUMPTION: These interview questions are designed to help applicants understand the strategic priorities, collaborative dynamics, and professional development opportunities within the role and the regional marketing team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, data analysis, and account-based marketing expertise
• Prepare examples of successful marketing campaigns you've led or contributed to, focusing on strategy, execution, and results
• Research Epicor Software Corporation and the United Arab Emirates market to show your enthusiasm and preparation for the role
• Follow up with the hiring manager (Amy Lee) one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.