📌 Core Information
🔹 Job Title: Field Marketing Specialist
🔹 Company: Achievers
🔹 Location: Canada (Hybrid)
🔹 Job Type: Full-time permanent
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (PST hours)
🚀 Job Overview
Key aspects of this role include:
- Planning and executing in-person field marketing events to engage HR leaders and drive pipeline
- Collaborating with Sales and cross-functional teams to align event strategy with business priorities
- Managing event logistics, budgets, and performance metrics to ensure successful execution and ROI
- Supporting field marketing initiatives in the APAC region, including virtual and in-person events
- Staying current on industry trends and competitor activities to inform strategy
ASSUMPTION: This role requires strong project management skills, excellent communication, and the ability to work effectively with multiple stakeholders. Experience in B2B field marketing, event marketing, or demand generation is essential.
📋 Key Responsibilities
✅ Plan, execute, and optimize in-person field marketing events to engage HR leaders and support pipeline goals
✅ Collaborate with Sales to identify target accounts and align event strategy with regional business priorities
✅ Develop and maintain a calendar of field events, ensuring alignment with broader marketing campaigns and product launches
✅ Create detailed event briefs and manage cross-functional collaboration with Content, Creative, Marketing Ops, Web, and external agencies
✅ Own end-to-end logistics including venue sourcing, vendor management, attendee communications, and on-site execution
✅ Track and manage event budgets, ensuring cost-effective execution and ROI
✅ Contribute to the definition of success metrics and report on event performance, including MQLs, SQLs, pipeline influence, and ROI
✅ Analyze attendee engagement and feedback to continuously improve event experiences
✅ Maintain data accuracy in CRM and marketing automation platforms
✅ Test new event formats, technologies, and engagement tactics to elevate the attendee experience and share back with senior Achievers events staff to inform playbook improvements
✅ Support field marketing initiatives in the APAC region, including virtual and in-person events
✅ Build relationships with local vendors and media partners in Melbourne, Sydney, and Singapore
✅ Travel to APAC 2–3 times per year to support regional events and build in-market expertise
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple priorities and stakeholders. Experience with event platforms and virtual event tools is preferred.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-4 years of experience in B2B field marketing, event marketing, or demand generation
Required Skills:
- Proven track record of planning and executing successful in-person events that drive pipeline
- Strong project management skills with the ability to manage multiple priorities and stakeholders
- Experience working with CRM (Salesforce), marketing automation tools (Marketo, HubSpot), and Excel
- Excellent written and verbal communication skills
- Willingness to travel (including international travel to APAC)
- Experience in the HR tech or SaaS industry
- Data-driven mindset with the ability to analyze and act on performance metrics
- Comfortable working in a fast-paced, agile environment
Preferred Skills:
- Familiarity with event platforms (e.g., Splash, Cvent) and virtual event tools
- Experience in the APAC region
ASSUMPTION: Candidates with experience in B2B field marketing or event marketing, strong project management skills, and familiarity with CRM and marketing automation tools are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $75,000 - $95,000 CAD per year (based on industry standards for a Field Marketing Specialist with 2-4 years of experience in Canada)
Benefits:
- Competitive Pay
- Parental Leave Top-up
- Health Benefits and Life Insurance Coverage Upon Your First Day
- RRSP Matching
- Flexible Vacation
- Employee and Family Assistance Program
- Full access to the LinkedIn Learning Library
- Internal Mentorship Program
- Employee-Led Employee Resource Groups
- A beautiful office space located in Liberty Village, Toronto
- Participation in our Points-based Employee Recognition Program
- Opportunities for professional development and career growth
Working Hours: 40 hours per week, PST hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Field Marketing Specialist with 2-4 years of experience in Canada. Actual compensation may vary based on factors such as skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically HR tech and employee recognition software
Company Size: 501-1,000 employees (Mid-sized company with a collaborative and innovative culture)
Founded: 2002 (23 years in business, with a strong track record and established market presence)
Company Description:
- Achievers is the world’s most utilized recognition and reward software, helping business leaders shape their workforce by turning core values into everyday behaviors
- Their platform empowers organizations to build cultures that perform through industry-leading recognition frequency, a truly global rewards marketplace, and powerful insights baked into every touchpoint
- Achievers is committed to creating an inclusive and accessible recruitment process for all candidates
Company Specialties:
- Global Rewards
- Employee Engagement
- Employee Recognition Software
- Rewards and Recognition
- Social Recognition
- Employee Recognition
- Employee Success
- Employee Experience
- Employee Rewards
- Workforce Engagement
Company Website: http://www.achievers.com/
ASSUMPTION: Achievers is a well-established company in the HR tech industry, with a strong focus on employee engagement and recognition. They value innovation, collaboration, and continuous improvement.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience, with opportunities for growth and professional development)
Reporting Structure: This role reports directly to the Senior Manager, Field Marketing
Work Arrangement: Hybrid (working from the office in Toronto, Canada, and remotely from anywhere in Canada)
Growth Opportunities:
- Potential for career progression within the Marketing department or broader organization
- Opportunities to work on high-impact projects and contribute to the company's success
- Access to professional development resources, such as LinkedIn Learning Library and internal mentorship programs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance within the organization.
🌍 Location & Work Environment
Office Type: Hybrid (combining in-office and remote work)
Office Location(s): 99 Atlantic Ave, Suite 700, Toronto, Ontario M6K3J8, CA
Geographic Context:
- Toronto is the largest city in Canada, with a diverse and multicultural population
- The Liberty Village neighborhood is known for its vibrant community, trendy restaurants, and proximity to downtown Toronto
- Canada offers universal healthcare, a high quality of life, and a strong education system
Work Schedule: 40 hours per week, PST hours
ASSUMPTION: The hybrid work arrangement offers flexibility and a good work-life balance, while the office location provides easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- In-depth interview with the Hiring Manager and a member of the HR team
- Final interview with the Senior Manager, Field Marketing
- Background check and offer extension
Key Assessment Areas:
- Event planning and execution skills
- Project management and organizational skills
- Communication and collaboration skills
- Understanding of the HR tech industry and Achievers' products
- Alignment with Achievers' company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Achievers' products and the HR tech industry in your application materials
- Prepare for behavioral interview questions that focus on your event planning and execution skills, as well as your problem-solving and adaptability
- Showcase your ability to work effectively with multiple stakeholders and manage multiple priorities
ATS Keywords: B2B Field Marketing, Event Marketing, Demand Generation, Project Management, CRM, Marketing Automation, Communication Skills, Travel, HR Tech, SaaS Industry, Event Platforms, Data Analysis, Agile Environment
ASSUMPTION: The interview process at Achievers is designed to assess candidates' skills, experience, and cultural fit. Being prepared and demonstrating a strong understanding of the role and the company will increase your chances of success.
🛠️ Tools & Technologies
- Salesforce (CRM)
- Marketo (Marketing Automation)
- Excel
- Event platforms (e.g., Splash, Cvent)
- Virtual event tools
ASSUMPTION: Familiarity with these tools is preferred, but not required. Achievers provides training and support to help employees develop the skills they need to succeed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and agile
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and resilient
Self-Assessment Questions:
- How do you ensure that your events align with Achievers' core values and customer needs?
- Can you describe a time when you had to adapt to a significant change in event plans or logistics? How did you handle it?
- How do you prioritize and manage multiple priorities and stakeholders in a fast-paced environment?
ASSUMPTION: Achievers values candidates who are passionate about their work, committed to continuous learning, and eager to contribute to the company's success. A strong cultural fit is essential for success in this role.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced environment
- Adapting to changes in event plans or logistics
- Working with vendors and external partners in different time zones
- Travel requirements, including international travel to APAC
- Balancing the demands of in-person events with virtual event initiatives
ASSUMPTION: These challenges can be overcome with strong project management skills, excellent communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on B2B field marketing and event management for the HR tech industry
- Industry-specific context: Achievers' products and services cater to HR professionals and business leaders, requiring a strong understanding of HR trends and best practices
- Career path comparison: This role offers opportunities for growth and progression within the Marketing department or broader organization
ASSUMPTION: This role is unique in its focus on B2B field marketing for the HR tech industry, offering a challenging and rewarding career path for the right candidate.
📝 Sample Projects
- Planning and executing a successful executive breakfast event, resulting in a high MQL and SQL conversion rate
- Developing and implementing a virtual event strategy for the APAC region, leading to increased engagement and attendance
- Collaborating with cross-functional teams to create an innovative and interactive event experience, driving positive attendee feedback
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Field Marketing Specialist, highlighting the importance of creativity, adaptability, and strong project management skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing department?
- How does Achievers support the growth and development of its employees?
- What are the most rewarding aspects of working at Achievers, according to current employees?
- How does Achievers measure the success of its field marketing events, and what metrics are most important?
- What opportunities exist for career growth and progression within the Marketing department or broader organization?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your event planning and execution skills, as well as your problem-solving and adaptability
- Showcase your ability to work effectively with multiple stakeholders and manage multiple priorities
- Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
