Field Marketing Specialist, APAC

📌 Core Information

🔹 Job Title: Field Marketing Specialist, APAC

🔹 Company: Keeper Security, Inc.

🔹 Location: Toranomon, Tokyo, Japan

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with up to 20% travel)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing plans for corporate, channel, and demand generation events
• Managing event logistics, vendor negotiation, budget management, booth design, and on-site coordination
• Collaborating with cross-functional teams to create compelling event materials and ensure branding alignment
• Providing end-to-end event marketing support across sales teams and supporting global Williams Racing F1 sponsorship activations
• Staying up-to-date with industry trends and enhancing event marketing strategy

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively with various teams to deliver successful events.

📋 Key Responsibilities

✅ Develop and execute comprehensive marketing plans for corporate, channel, and demand generation events

✅ Manage event logistics, including vendor negotiation, budget management, booth design, and on-site coordination

✅ Collaborate with cross-functional teams to create compelling event materials and ensure branding alignment

✅ Provide end-to-end event marketing support across sales teams and support global Williams Racing F1 sponsorship activations

✅ Maintain flexibility and proactively support various projects as needed

✅ Communicate effectively in Japanese and English, both verbally and in writing

✅ Travel up to 20% of the time to support on-site event execution domestically and possibly internationally

✅ Stay up-to-date with industry trends and identify opportunities to enhance event marketing strategy

ASSUMPTION: This role requires strong communication skills, the ability to manage complex programs, and a proactive approach to ensure smooth event execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience in field or event marketing, preferably with a SaaS company

Required Skills:

• Excellent verbal and written communication skills in Japanese and English
• Proven experience delivering successful small and large-scale events on-site and online
• Ability to drive complex, multi-stakeholder, and cross-team programs
• Results-driven self-starter who strives for excellence
• Confident team player with the ability to operate in a dynamic environment
• Ability to build cross-functional relationships, influence, and collaborate at all organizational levels
• Strong business acumen, analytical, and detail-oriented
• Proficient with Google Workspace and Microsoft Office tools

Preferred Skills:

• Experience working with channel partner (resellers, distributors) sales teams and executing both to-channel and through-channel events
• Experience working within the cybersecurity industry
• Experience organizing events across the US, EMEA, and APAC
• Experience using CRM and marketing automation platforms like Salesforce or HubSpot for event-related lead tracking and follow-up

ASSUMPTION: Candidates with experience in event marketing within the SaaS industry and proficiency in Japanese will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: ¥6,000,000 - ¥8,000,000 per year (based on experience level and industry standards for Field Marketing Specialists in Tokyo)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements
• Employee discounts on Keeper products and services

Working Hours: Full-time position with standard Japanese business hours (9:00 AM - 5:30 PM, Monday - Friday) and occasional overtime as needed for event execution

ASSUMPTION: The salary range is estimated based on industry standards for Field Marketing Specialists in Tokyo with 3-5 years of experience. Benefits may vary based on employment status and company policies.

📌 Applicant Insights

🔍 Company Context

Industry: Keeper Security is a leading provider of password, passkey, and secrets management, privileged access, secure remote access, and encrypted messaging solutions. They operate in the competitive cybersecurity software market, with a focus on zero-trust and zero-knowledge security.

Company Size: Keeper Security has 501-1,000 employees globally, with a presence in the United States, Ireland, and Japan. This size allows for a mid-sized company culture with opportunities for growth and collaboration.

Founded: Keeper Security was founded in 2011 and has since grown to become a trusted provider of cybersecurity solutions for millions of individuals and thousands of organizations worldwide.

Company Description:

• Keeper Security is committed to managing, protecting, and monitoring all organizations' passwords, secrets, and remote connections with zero-trust security
• The company offers a range of solutions, including password management, secure file storage, and privileged access management, to ensure the security and compliance of businesses and individuals
• Keeper Security is a privately-held company with headquarters in Chicago, Illinois, and offices in Cork, Ireland, and Tokyo, Japan

Company Specialties:

• Password Management
• Secure File Storage
• Cybersecurity
• Password Security
• Password Vault
• SSO
• Zero Knowledge
• Secrets Management
• Remote Access

Company Website: keepersecurity.com

ASSUMPTION: Keeper Security's focus on zero-trust and zero-knowledge security solutions makes it an attractive employer for candidates interested in cutting-edge cybersecurity technologies.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 3-5 years of experience in event marketing, seeking to advance their careers in a dynamic and growing industry.

Reporting Structure: The Field Marketing Specialist will report directly to the Marketing Manager, APAC and collaborate closely with various teams, including demand generation, channel marketing, sales, and cross-functional teams.

Work Arrangement: This role requires on-site work from the Tokyo office, with up to 20% travel to support on-site event execution domestically and possibly internationally.

Growth Opportunities:

• Expanding event marketing responsibilities based on performance and company growth
• Potential opportunities to work on global events and sponsorship activations
• Possibility to transition into a more senior role within the marketing department as the company expands in the APAC region

ASSUMPTION: Candidates should be prepared for a fast-paced and dynamic work environment, with opportunities for growth and advancement as the company continues to expand in the APAC region.

🌍 Location & Work Environment

Office Type: Keeper Security's Tokyo office is located in the Toranomon district, offering a modern and collaborative work environment.

Office Location(s): 4-1-13 Toranomon, Minato-ku, Tokyo 105-0001, Japan

Geographic Context:

• Tokyo is a major global city with a vibrant business environment and a strong focus on technology and innovation
• The Toranomon district is a central business hub with easy access to public transportation and various amenities
• Japan has a highly developed and competitive cybersecurity industry, making it an ideal location for this role

Work Schedule: Standard Japanese business hours (9:00 AM - 5:30 PM, Monday - Friday) with occasional overtime as needed for event execution

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be prepared for occasional overtime to support event execution.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager, APAC
• Final interview with the APAC Marketing Director
• Background check and offer extension

Key Assessment Areas:

• Event planning and execution skills
• Communication and collaboration abilities
• Problem-solving and adaptability
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant event marketing experience and skills
• Prepare examples of successful events you've planned and executed, emphasizing your role and the outcomes
• Demonstrate your proficiency in Japanese and English, both verbally and in writing
• Research Keeper Security's products, services, and company culture to show your enthusiasm and understanding of the role

ATS Keywords: Event Planning, Budget Management, Vendor Negotiation, Marketing Strategy, Communication, Collaboration, Project Management, Analytical Skills, Detail-Oriented, Bilingual, SaaS Experience, CRM Proficiency, Team Player, Flexibility, Industry Trends, Event Logistics

ASSUMPTION: The application process may vary based on the volume of applicants and the company's specific hiring needs. Candidates should be prepared to adapt their application materials and interview responses to fit the company's requirements.

🛠️ Tools & Technologies

• Google Workspace (Gmail, Google Drive, Google Docs, Sheets, Slides)
• Microsoft Office (Word, Excel, PowerPoint)
• CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
• Event management software (e.g., Cvent, Eventbrite)
• Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Candidates should be comfortable using a variety of tools and technologies to manage events, collaborate with teams, and track leads and performance.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Innovation
• Collaboration
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with diverse teams and stakeholders to deliver complex projects?
• Do you have a strong customer focus and a commitment to delivering exceptional results?

ASSUMPTION: Candidates who align with Keeper Security's company values and work style will be well-suited for this role and more likely to succeed in the company's fast-paced and collaborative environment.

⚠️ Potential Challenges

• Managing complex, multi-stakeholder events with tight deadlines
• Adapting to a fast-paced and dynamic work environment
• Occasional travel requirements to support on-site event execution
• Balancing multiple projects and priorities simultaneously

ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to changes, and work effectively under pressure to succeed in this role.

📈 Similar Roles Comparison

• Unlike related roles, this position focuses on event marketing within the APAC region and requires proficiency in Japanese
• Industry-specific context: The cybersecurity industry is highly competitive and fast-paced, with a strong focus on innovation and customer success
• Career path comparison: This role offers opportunities for growth and advancement within the marketing department as the company expands in the APAC region

ASSUMPTION: Candidates should research similar roles and the cybersecurity industry to understand the unique aspects of this position and the opportunities it offers for career growth and development.

📝 Sample Projects

• Planning and executing a successful regional conference for cybersecurity professionals
• Managing a global sponsorship activation for the Williams Racing F1 team, ensuring brand alignment and optimal guest experience
• Developing and implementing a targeted event marketing campaign to generate high-quality sales pipeline for the APAC region

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to deliver successful events that meet or exceed expectations.

❓ Key Questions to Ask During Interview

• Can you describe the typical event planning process and how my role would fit into that?
• How does the APAC marketing team collaborate with other departments, such as sales and product management?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Keeper Security support the growth and development of its employees in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company's goals and objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant event marketing experience and skills
• Prepare examples of successful events you've planned and executed, emphasizing your role and the outcomes
• Demonstrate your proficiency in Japanese and English, both verbally and in writing
• Research Keeper Security's products, services, and company culture to show your enthusiasm and understanding of the role
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.