Field Marketing Specialist - Boston, MA

📌 Core Information

🔹 Job Title: Field Marketing Specialist - Boston, MA

🔹 Company: Anywhere (Coldwell Banker Realty)

🔹 Location: Boston, MA, United States

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days/week in-office)

🚀 Job Overview

Key aspects of this role include:

• Supporting local real estate agents in building their business using Coldwell Banker’s industry-leading programs and technology products
• Protecting the company’s brand image and showcasing its unique value proposition for agents (Core 4)
• Working with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support
• Providing one-on-one assistance and conducting training sessions to enhance agents’ online presence and marketing strategies

ASSUMPTION: This role requires a balance of strategic planning, one-on-one consulting, and training to effectively support local real estate agents in growing their business.

📋 Key Responsibilities

✅ Working with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support

✅ Consulting with agents on personal marketing strategies, through group and individual sessions, while showcasing the Core 4 (agent production, coaching, culture, and helping them build personal wealth)

✅ Helping real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials

✅ Conducting an annual review of agents’ “digital scorecard” to measure their online presence and identify opportunities for improvement

✅ Providing issue resolution and one-on-one assistance to agents as needed

✅ Preparing a monthly calendar of educational and training opportunities and promoting/presenting marketing workshops in-office and online on multiple marketing-related topics.

✅ Supporting multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events

✅ Reaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for success

✅ Preparing personalized recruiting presentations as requested for VIP agents, and participating in the presentation with the branch manager

✅ Working with the creative team to create and manage local recruiting and ad campaigns

✅ Attending and participating in regional marketing meetings and/or training sessions

✅ Communicating regularly with the Field Marketing Manager and local leadership on key initiatives, challenges, and regional activity

✅ Submitting consistent competitive intelligence samples to the recruiting intelligence portal

✅ Staying on top of quality issues, rules, industry regulations, and protocols related to marketing, such as acceptable Fair Housing language; national, state, and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards

ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to manage multiple priorities and projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2 years of experience in marketing, creative agency, or communications (field marketing preferred)

Required Skills:

• Strong project management skills
• Ability to follow direction with solid critical thinking and problem-solving skills
• Ability to communicate effectively and professionally with employees and agents
• Demonstrate a solid understanding of basic design principles
• Experience working effectively within a multi-functional and multi-location environment
• Strong understanding of Microsoft Office (Word, Outlook, PowerPoint, etc.) and ability to learn other online tools
• Basic understanding of paid social media campaign development
• Strong presentation, writing, and public-speaking skills
• Ability to effectively prioritize work, consistently meet deadlines, and follow-up on open items to ensure a timely and acceptable closure

Preferred Skills:

• Prior real estate industry experience

ASSUMPTION: While not explicitly stated, having prior real estate industry experience would be beneficial but not required for this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (based on industry standards for a Field Marketing Specialist with 2-5 years of experience in the Boston area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Coldwell Banker Realty services
• Professional development opportunities

Working Hours: Full-time position with a hybrid work arrangement (3 days/week in-office)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Boston area. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: 1,001-5,000 employees (Large enterprise)

Founded: 1906 (Over 115 years ago)

Company Description:

• Coldwell Banker Realty is a worldwide leader in the commercial real estate industry and part of the oldest and most respected national real estate brand in the country, Coldwell Banker Real Estate.
• The company offers a collaborative network of independently owned and operated affiliates, with approximately 2,100 sales agents working in approximately 200 companies throughout the U.S., as well as internationally.
• Coldwell Banker Realty is committed to providing exceptional service to its clients and helping them discover untapped commercial real estate market opportunities.

Company Specialties:

• Multifamily
• Industrial
• Office
• Retail
• Investment
• NNN
• Land
• Development
• Distressed Assets / REO
• Real Estate
• Commercial Real Estate

Company Website: http://www.cbcworldwide.com

ASSUMPTION: Coldwell Banker Realty is a well-established company with a strong presence in the real estate industry, offering a diverse range of services and expertise.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Field Marketing Manager

Work Arrangement: Hybrid (3 days/week in-office)

Growth Opportunities:

• Potential career progression within the marketing department or broader real estate industry
• Opportunities to work on diverse projects and gain exposure to various aspects of the business
• Access to professional development resources and training opportunities

ASSUMPTION: This role offers opportunities for career growth and development within the company and the real estate industry.

🌍 Location & Work Environment

Office Type: Corporate office (Hybrid work arrangement)

Office Location(s): Boston, MA, United States

Geographic Context:

• Boston is a major city in the northeastern United States, known for its rich history, culture, and diverse neighborhoods
• The city offers a mix of urban and suburban living options, with easy access to public transportation and amenities
• Boston has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: Full-time, with a hybrid work arrangement (3 days/week in-office)

ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance, while still providing opportunities for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the Field Marketing Manager and/or other team members
• Final interview with the company's leadership team
• Background check and offer extension

Key Assessment Areas:

• Marketing and communication skills
• Problem-solving abilities
• Adaptability and cultural fit
• Technical proficiency with relevant tools and software

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing, communication, and real estate industry experience
• Prepare examples of successful marketing campaigns or projects you've worked on in the past
• Research the company and its Core 4 values to demonstrate your understanding of their unique value proposition

ATS Keywords: Field Marketing, Marketing Specialist, Real Estate Marketing, Agent Support, Brand Protection, Digital Marketing, Social Media, Training, Workshop, Recruiting, Coldwell Banker, CBC, Marketing Strategy

ASSUMPTION: Applicants should focus on demonstrating their marketing and communication skills, as well as their ability to work effectively with real estate agents and other team members.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Outlook, PowerPoint, etc.)
• Social media platforms (Facebook, Instagram, LinkedIn, etc.)
• Project management tools (Asana, Trello, etc.)
• Marketing automation and analytics tools (Hootsuite, Google Analytics, etc.)

ASSUMPTION: Applicants should be comfortable using a variety of marketing and project management tools, as well as social media platforms.

👔 Cultural Fit Considerations

Company Values:

• Pathfinders Since 1906
• Exceptional Service
• Collaboration
• Integrity
• Innovation

Work Style:

• Adaptable and flexible
• Strong communication and collaboration skills
• Results-driven and proactive
• Comfortable working in a hybrid environment

Self-Assessment Questions:

• How do you align with Coldwell Banker's Core 4 values, and how would you incorporate them into your marketing strategies?
• How comfortable are you working in a hybrid environment, and how do you ensure effective communication and collaboration with team members and agents?
• How do you approach prioritizing and managing multiple projects and priorities simultaneously?

ASSUMPTION: Applicants should be able to demonstrate their ability to work effectively in a hybrid environment and align with the company's Core 4 values.

⚠️ Potential Challenges

• Managing multiple priorities and projects simultaneously
• Balancing strategic planning with one-on-one consulting and training
• Adapting to a hybrid work environment and maintaining effective communication with team members and agents
• Staying up-to-date with industry regulations, rules, and best practices

ASSUMPTION: Applicants should be prepared to manage multiple priorities and adapt to a hybrid work environment, while also staying current with industry regulations and best practices.

📈 Similar Roles Comparison

• This role focuses more on supporting local real estate agents and protecting the company's brand image compared to other marketing roles within the organization
• Requires a strong understanding of the real estate industry and its unique marketing challenges and opportunities
• Offers opportunities for career growth and development within the marketing department or broader real estate industry

ASSUMPTION: Applicants should research similar marketing roles within the real estate industry to better understand the unique aspects of this position.

📝 Sample Projects

• Developing and implementing a social media marketing campaign for a local real estate agent
• Conducting a digital scorecard review and providing personalized recommendations for agents to improve their online presence
• Creating and presenting a marketing workshop on leveraging online customer testimonials to generate more business

ASSUMPTION: Applicants should be prepared to discuss their experience with similar marketing projects and provide examples of their successful campaigns or initiatives.

❓ Key Questions to Ask During Interview

• How does this role support the company's overall marketing strategy, and how does it contribute to the Core 4 values?
• What are the most significant challenges facing real estate agents in the Boston area, and how can this role help address them?
• How does the company support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the company foster a collaborative and inclusive work environment, particularly in a hybrid setting?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their understanding of the role and the company's unique value proposition.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing, communication, and real estate industry experience
• Prepare examples of successful marketing campaigns or projects you've worked on in the past
• Research the company and its Core 4 values to demonstrate your understanding of their unique value proposition
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.