Q

Field Marketing Specialist

Quantcast
Full-time
On-site
Hong Kong
πŸ“ Field Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Field Marketing Specialist

πŸ”Ή Company: Quantcast

πŸ”Ή Location: Hong Kong

πŸ”Ή Job Type: Contractor

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 23, 2025

πŸ”Ή Experience Level: Mid-level (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Planning, promoting, and executing regional customer events in Hong Kong
  • Collaborating with regional marketing lead and local agencies to develop and localize content
  • Conducting market research and identifying new opportunities for local and regional campaigns
  • Managing part of the regional marketing budget and tracking expenditures
  • Working independently and collaboratively in a multicultural environment

ASSUMPTION: This role requires a high degree of autonomy and strong project management skills to manage multiple tasks across various markets.

πŸ“‹ Key Responsibilities

βœ… Own the planning, promotion, and execution of regional customer events in Hong Kong

βœ… Coordinate logistics, working with local vendors and partners to prepare and manage all event deliverables

βœ… Conduct post-event analysis to assess effectiveness and gather insights for ROI tracking and improvement

βœ… Support the regional marketing lead and local agencies in developing and localizing content

βœ… Assist with award submissions and coordinate with relevant departments for high-impact entries

βœ… Conduct market research to identify new opportunities for local and regional campaigns

βœ… Collaborate with the regional marketing lead to develop strategic marketing plans that align with APAC growth goals

βœ… Analyze marketing data and trends in the APAC region to identify new opportunities for brand positioning, customer engagement, and lead generation

ASSUMPTION: The role may require occasional travel to attend events and meet with stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or related field.

Experience: 3-5 years of marketing experience, ideally within the APAC region.

Required Skills:

  • Strong project management skills
  • Proven experience in event coordination and content development
  • Excellent written and verbal communication skills
  • Ability to work independently and collaboratively in a multicultural environment
  • Familiarity with digital marketing tools and analytics platforms (a plus)

Preferred Skills:

  • Knowledge of the advertising landscape, APAC market trends, and consumer behavior
  • Proficiency in translating English content into Simplified Chinese
  • Experience working with marketing consultancies/agencies
  • Experience working with cross-functional teams in a fast-paced, international environment

ASSUMPTION: Proficiency in Traditional Chinese is required for this role due to the focus on the Hong Kong market.

πŸ’° Compensation & Benefits

Salary Range: HKD 450,000 - HKD 600,000 per annum (AI-estimated, based on market research and role requirements)

Benefits:

  • Performance bonus
  • Equity
  • Comprehensive benefits package
  • Generous vacation
  • Medical, dental, and vision coverage
  • Retirement plans

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on market research and the requirements of the role. The actual salary may vary depending on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Quantcast is a global Demand Side Platform (DSP) powered by AI, helping marketers connect with the right audiences and deliver measurable results across the Open Web.

Company Size: Quantcast has 501-1,000 employees worldwide, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Quantcast was founded in 2006 and is headquartered in San Francisco, with offices across 10 countries worldwide.

Company Description:

  • Quantcast pioneered the original measurement platform for digital publishers and introduced the first AI-driven DSP
  • The company helps marketers connect with the right audiences and deliver measurable results across the Open Web
  • Quantcast offers a dynamic, forward-thinking work environment that thrives on creating transformative solutions

Company Specialties:

  • Display advertising
  • Internet
  • Measurement
  • Software development
  • Programmatic and digital

Company Website: http://www.quantcast.com

ASSUMPTION: Quantcast's focus on AI and data-driven marketing provides opportunities for innovative and strategic thinking in this role.

πŸ“Š Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports to the APAC Marketing Lead based in Sydney and works collaboratively with regional marketing teams and local agencies.

Work Arrangement: This is an on-site role with a focus on Hong Kong, requiring strong project management skills and the ability to work independently.

Growth Opportunities:

  • Expanding event management skills and experience
  • Developing strategic marketing plans and identifying new opportunities for brand positioning
  • Potential for career progression within the marketing department or related fields

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Quantcast's Hong Kong office is located in a central business district, providing a vibrant and dynamic work environment.

Office Location(s): 795 Folsom, San Francisco, CA 94107, US; 1120 6th Ave, New York, NY 10036, 5th Floor, New York, NY 10036, US; Level 4, Endeavour House, 189 Shaftesbury Avenue, London, WC2H 8JR, GB; 1st Floor, Beaux Lane House, Lower Mercer Street, Dublin, IE; Via Conservatorio, 22, Milan, Lomb. 20122, IT; 1 E Wacker Dr, Chicago, Illinois 60601, US; 1 Convention Pl, Seattle, Washington 98101, US; 100 University Avenue, Toronto, Ontario M5J 1V6, CA; Paseo de la Castellana, Madrid, Madrid 28046, ES; 23, Rue de Mogador, Paris, Île-de-France 75009, FR; 56 Oxford Street, Manchester, England M1 4BH, GB; MÀster Samuelsgatan 42, Stockholm, Stockholm County 111 57, SE; Maximilianstraße, Munich, Bavaria 80539, DE; 120 Spencer St, Melbourne, Victoria 3000, AU; 5 Shenton Way, Singapore, 068808, SG; 99 Elizabeth St, Sydney, New South Wales 2000, AU; Rosenthaler Straße 72a, Berlin, 10119, DE

Geographic Context:

  • Hong Kong is a major global financial hub with a vibrant business environment
  • The city offers a multicultural atmosphere and numerous networking opportunities
  • Hong Kong's strategic location in Asia makes it an ideal base for regional marketing efforts

Work Schedule: Full-time (40 hours/week), with occasional travel required for events and meetings

ASSUMPTION: The Hong Kong office provides a dynamic and multicultural work environment, with opportunities for collaboration and growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR team
  • In-depth interview with the APAC Marketing Lead and/or local team members
  • Final interview with the regional director or another senior stakeholder

Key Assessment Areas:

  • Event management and planning skills
  • Communication and collaboration abilities
  • Market research and analysis skills
  • Cultural fit and alignment with Quantcast's values

Application Tips:

  • Highlight relevant event management and marketing experience in your resume
  • Tailor your cover letter to demonstrate your understanding of the Hong Kong market and Quantcast's offerings
  • Prepare examples of successful event management projects or campaigns you've worked on
  • Follow up with the hiring manager or HR team after your interview to express your interest in the role

ATS Keywords: Event planning, marketing strategy, market research, regional marketing, customer engagement, brand positioning, lead generation, project management, budget management, content development, cross-functional teams, multicultural environment, Hong Kong market

ASSUMPTION: Quantcast's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.

πŸ› οΈ Tools & Technologies

  • Event management platforms (e.g., Cvent, Eventbrite)
  • Marketing automation tools (e.g., Marketo, HubSpot)
  • Project management software (e.g., Asana, Trello)
  • Analytics and reporting tools (e.g., Google Analytics, Tableau)
  • Localization and translation tools (e.g., Smartling, Transifex)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Quantcast's internal systems and the candidate's experience.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Integrity
  • Collaboration
  • Accountability
  • Customer-centric

Work Style:

  • Dynamic and fast-paced environment
  • Strong project management skills required
  • Collaborative and cross-functional teamwork
  • Opportunities for professional growth and development

Self-Assessment Questions:

  • How do you approach event planning and management in a multicultural environment?
  • Can you provide an example of a successful marketing campaign you've worked on, and how you measured its impact?
  • How do you stay organized and manage multiple tasks and projects simultaneously?

ASSUMPTION: Quantcast values candidates who demonstrate strong project management skills, cultural awareness, and a customer-centric mindset.

⚠️ Potential Challenges

  • Managing multiple tasks and projects across various markets
  • Working independently and collaboratively in a multicultural environment
  • Occasional travel requirements for events and meetings
  • Keeping up with the fast-paced and dynamic nature of the marketing industry

ASSUMPTION: These challenges can be overcome with strong project management skills, cultural awareness, and a customer-centric mindset.

πŸ“ˆ Similar Roles Comparison

  • This role focuses on regional event management and customer engagement, whereas related roles may have a broader focus on marketing strategy and execution
  • Quantcast's focus on AI and data-driven marketing provides unique opportunities for innovative and strategic thinking in this role
  • Career progression in this role may involve expanding event management skills and experience, developing strategic marketing plans, or moving into related fields within marketing

ASSUMPTION: This role offers a unique opportunity to focus on regional event management and customer engagement within a dynamic and innovative company.

πŸ“ Sample Projects

  • Planning and executing a regional customer event in Hong Kong, including logistics, vendor management, and post-event analysis
  • Conducting market research to identify new opportunities for local and regional campaigns, and presenting findings to stakeholders
  • Developing and localizing content for regional marketing campaigns, including articles, press releases, social media posts, and marketing collateral

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

  • Can you describe the regional marketing team structure and how this role fits within it?
  • What are the key priorities for this role in the first 30-60-90 days?
  • How does Quantcast support the professional growth and development of its employees?
  • What are the most challenging aspects of working in a multicultural environment, and how does Quantcast address them?
  • How does Quantcast measure the success of its regional marketing campaigns, and what KPIs are most important?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and the industry, and provide valuable insights into the work environment and expectations.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant event management and marketing experience
  • Prepare examples of successful event management projects or campaigns you've worked on
  • Follow up with the hiring manager or HR team after your interview to express your interest in the role
  • If selected, complete any additional assessments or interviews as required

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.