📌 Core Information
🔹 Job Title: Field Marketing Specialist
🔹 Company: Sumo Logic
🔹 Location: Remote, USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Fully remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing localized marketing strategies to drive new business and customer expansion
- Managing marketing campaigns and implementing various marketing activities
- Collaborating with sales and regional teams to drive new logo acquisition through channel partners
- Piloting new marketing strategies to enhance pipeline growth and improve efficiency
ASSUMPTION: This role requires a strategic and creative marketer with a strong background in B2B SaaS field marketing to succeed in this dynamic and evolving environment.
📋 Key Responsibilities
✅ Build and manage marketing campaigns that create new opportunities, engage prospects, and advance pipeline opportunities to support revenue growth
✅ Implement and manage marketing activities such as virtual events, roadshows, ABM campaigns, and lead generation initiatives, ensuring delivery on time and within budget
✅ Collaborate cross-functionally with marketing, creative, brand, and sales teams to align and deliver impactful campaigns and initiatives
✅ Collaborate with Sales, Partner Marketing, and Regional Partner Sales Managers to drive new logo acquisition through channel partners
✅ Pilot new marketing strategies to enhance pipeline growth, improve efficiency, and meet evolving business needs
✅ Manage the allocated budget for field marketing activities, ensuring optimal ROI and cost-effectiveness
✅ Utilize marketing analytics and reporting tools to measure the success of field marketing initiatives, providing regular updates to the marketing and leadership teams
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of B2B SaaS Field Marketing experience with a proven track record of driving pipeline growth in North America
Required Skills:
- Expertise in B2B SaaS marketing and campaign management
- Proven ability to adapt to the dynamic nature of a growth company and its evolving priorities
- Strong problem-solving and analytical skills, using data to measure and optimize campaign performance
- Expertise in managing marketing budgets and marketing analytics tools
- Experience in marketing platforms such as Salesforce, Marketo, and 6Sense, as well as G-suite, Slack, and other communication tools
Preferred Skills:
- Experience with account-based marketing (ABM) strategies
- Familiarity with cloud-based software and SaaS products
ASSUMPTION: Candidates with experience in B2B SaaS marketing and a strong understanding of the North American market will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $84,000 - $113,000 annually. Compensation varies based on role level, skills, qualifications, location, and experience.
Benefits:
- Bonus and commission plans
- Benefits offerings
- Equity awards
Working Hours: Full-time, typically 40 hours per week. Hours may vary based on project demands and team needs.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. Actual compensation may vary based on the factors listed above.
📌 Applicant Insights
🔍 Company Context
Industry: Sumo Logic operates in the Software Development industry, focusing on log management, analytics, and SaaS solutions.
Company Size: Sumo Logic is a mid-sized company with 501-1,000 employees, providing a dynamic and collaborative work environment.
Founded: Sumo Logic was founded in 2010 and is headquartered in Redwood City, CA.
Company Description:
- Sumo Logic turns insights into action by enabling customers to deliver reliable and secure cloud-native applications through its Sumo Logic SaaS Log Analytics Platform.
- The company empowers practitioners and developers to ensure application reliability, secure and protect against modern security threats, and gain insights into their cloud infrastructures.
- Sumo Logic's customers worldwide rely on its powerful real-time analytics and insights across observability and security solutions for their cloud-native applications.
Company Specialties:
- Log Management
- Analytics
- SaaS
- Machine Data
- Cloud
- AWS
- DevOps
- Security Analytics
- SIEM
- Observability
- and SRE
Company Website: www.sumologic.com
ASSUMPTION: Sumo Logic's focus on cloud-native applications and real-time analytics makes it an attractive employer for tech-savvy marketing professionals.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a mix of strategic thinking and hands-on execution.
Reporting Structure: The Field Marketing Specialist will report directly to the Senior Director of Field Marketing and work closely with cross-functional teams, including marketing, sales, and regional teams.
Work Arrangement: This role is fully remote, allowing for flexibility and work-life balance.
Growth Opportunities:
- Expanding skills in account-based marketing and cloud-based software
- Developing leadership skills through cross-functional collaboration and team management
- Advancing to senior or management roles within the marketing department
ASSUMPTION: This role offers significant growth potential for candidates looking to expand their skills and take on more responsibility within the marketing department.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office requirement
Office Location(s): N/A
Geographic Context:
- The remote nature of this role allows for flexibility in location, with a focus on the North American market
- Candidates should be comfortable working in a fully remote environment and have a reliable internet connection
- The time zone for this role is primarily focused on the Eastern Standard Time (EST) zone, with some overlap with Central Standard Time (CST)
Work Schedule: The work schedule for this role is typically Monday through Friday, with some flexibility for project demands and team needs.
ASSUMPTION: Candidates should be comfortable working independently and managing their time effectively in a remote work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the HR team
- Virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development
- Budget management and ROI optimization
- Cross-functional collaboration and communication skills
- Problem-solving and analytical skills
- Adaptability and flexibility in a dynamic environment
Application Tips:
- Highlight relevant B2B SaaS marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Sumo Logic's products and market position
- Prepare examples of successful marketing campaigns and their outcomes to discuss during the interview
ATS Keywords: B2B SaaS, Field Marketing, Campaign Management, Event Execution, Budget Management, Marketing Analytics, Sales Collaboration, Lead Generation, Problem Solving, Data Analysis, Marketing Platforms, Cross-Functional Collaboration, Pipeline Growth, Account-Based Marketing, Customer Engagement, ROI Optimization
ASSUMPTION: The application process for this role may vary based on the specific needs of the hiring team and the current volume of applicants.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- 6Sense
- G-suite
- Slack
- Other communication and collaboration tools
ASSUMPTION: Candidates should be comfortable learning and using new marketing tools and platforms as needed for the role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and cross-functional
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working independently and managing your time effectively in a remote setting?
- Do you have a strong understanding of the North American market and B2B SaaS products?
ASSUMPTION: Candidates who are comfortable working in a dynamic and collaborative environment, and who have a strong understanding of the North American market, will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and initiatives simultaneously
- Adapting to the dynamic nature of a growth company and its evolving priorities
- Working effectively in a fully remote environment
- Meeting tight deadlines and budget constraints
ASSUMPTION: Candidates should be comfortable working in a fast-paced and dynamic environment, and have strong time management and organizational skills to overcome these challenges.
📈 Similar Roles Comparison
- Compared to other Field Marketing Specialist roles, this position places a stronger emphasis on pipeline growth and customer engagement in the North American market
- Sumo Logic's focus on cloud-native applications and real-time analytics sets it apart from other companies in the industry
- This role offers significant growth potential for candidates looking to expand their skills and take on more responsibility within the marketing department
ASSUMPTION: Candidates should research similar roles and companies to better understand the unique aspects of this position and how it aligns with their career goals.
📝 Sample Projects
- Developing and executing a virtual event series to engage prospects and drive pipeline growth
- Implementing an account-based marketing (ABM) strategy to target high-value accounts in the North American market
- Managing the budget and ROI for a series of roadshows and lead generation initiatives, ensuring optimal resource allocation
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they contributed to the success of their previous employers.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Sumo Logic's products?
- What are the most significant challenges facing the marketing department in the next year, and how can this role help address them?
- How does Sumo Logic support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the marketing department collaborate with other departments, such as sales and product, to ensure alignment and deliver impactful campaigns?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their understanding of the role and their interest in Sumo Logic's products and market position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant B2B SaaS marketing experience and achievements
- Prepare examples of successful marketing campaigns and their outcomes to discuss during the interview
- Follow up with the hiring team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
