Field Marketing Specialist

📌 Core Information

🔹 Job Title: Field Marketing Specialist

🔹 Company: Heidi Health

🔹 Location: New York, New York, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Organizing virtual and face-to-face events for clinicians
• Managing the conference sponsorship program end-to-end
• Devising and running campaigns to raise awareness of Heidi
• Creating targeted marketing content to support the sales team
• Collaborating with local integration partners to grow Heidi's customer base

ASSUMPTION: This role requires a strong event management background and excellent communication skills to coordinate with various stakeholders.

📋 Key Responsibilities

✅ Organize Heidi virtual and face-to-face events for clinicians to interact with Heidi directly

✅ Own and deliver the conference sponsorship program, from booking to attendance to lead capture and follow up

✅ Devise and run campaigns to raise awareness of Heidi, including geographic and specialty-focused thematics

✅ Work with local integration partners to grow their Heidi customer base, from launch to webinars to campaign content

✅ Create targeted marketing content to support the sales team in their day-to-day, including brochures, decks, flyers

✅ Own local pages for the website, including regional-specific content such as compliance and thought leadership

✅ Drive and deliver a strong customer story pipeline, both written and video

✅ Support sales teams in targeted enterprise account outreach

✅ Improve lead capture processes and stringent lead aging processes across the team

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of generalist marketing experience supporting a dedicated region

Required Skills:

• Experience organizing and participating in events and conferences
• Exposure to marketing and sales tech, including email platforms, CRM, and design
• Imaginative on campaign tactics and execution to help Heidi cut through
• Strong content creation skills, good instinct for design, and great writing prowess
• Highly detail-oriented with excellent follow-through
• Loves working in the office with a passionate, competitive sales team

Preferred Skills:

• Experience in the healthcare industry
• Fluency in additional languages

ASSUMPTION: While industry-specific experience is not required, it would be beneficial for understanding the target audience and their needs.

💰 Compensation & Benefits

Salary Range: $70,000 - $85,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Additional paid day off for your birthday and wellness days
• Generous personal development budget of $500 per annum
• Shares (equity) in the company

Working Hours: Full-time, with flexibility for event scheduling

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on medical artificial intelligence and education

Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and impact

Founded: 2019, with a brief history of rapid growth and expansion into global markets

Company Description:

• Heidi Health is the team behind the world’s most loved AI scribe used daily by tens of thousands of clinicians in over 50 countries
• Heidi adapts to unique workflows across all specialties, from solo practitioners to large hospital networks
• Heidi is safe for every clinician to use with HIPAA and NHS compliance, fortified with SOC2 and ISO 27001 security

Company Specialties:

• Medical education
• Medical artificial intelligence
• Medical machine learning
• Medical software
• Diagnostic AI
• Diagnostic medicine

Company Website: heidihealth.com

ASSUMPTION: Heidi Health is a fast-growing startup with a strong focus on innovation and improving patient care through AI technology.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and career advancement

Reporting Structure: This role reports directly to the VP of GTM and works closely with the sales team

Work Arrangement: On-site, with flexibility for event scheduling and occasional remote work

Growth Opportunities:

• Fast-track career growth for high-performing individuals
• Opportunities to work on diverse projects and campaigns
• Exposure to various aspects of marketing and sales, fostering well-rounded skill development

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Heidi Health has offices in New York, Melbourne, and Sydney, with a collaborative and inclusive work environment

Office Location(s): 71 Gipps St, Level 6, Collingwood, Victoria 3066, AU; 180 George St, Sydney, New South Wales 2138, AU; New York, New York, United States

Geographic Context:

• The New York office is located in the heart of the city, providing easy access to public transportation and various amenities
• New York is a major hub for the healthcare industry, offering ample networking opportunities
• The city's diverse population and cultural scene contribute to a vibrant work environment

Work Schedule: Full-time, with flexibility for event scheduling and occasional remote work

ASSUMPTION: Working in New York offers unique advantages, such as exposure to a diverse talent pool and access to industry events and conferences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the VP of GTM and other team members
• Final interview with the CEO or another executive

Key Assessment Areas:

• Event management skills and experience
• Campaign strategy and execution
• Content creation and design skills
• Attitude, motivation, and cultural fit

Application Tips:

• Highlight relevant event management experience and achievements
• Demonstrate creativity and innovation in campaign ideas
• Showcase strong writing and design skills through portfolio pieces or examples
• Prepare questions about Heidi's products, company culture, or growth plans

ATS Keywords: Event management, campaign strategy, marketing tech, content creation, detail-oriented, team collaboration, problem-solving, relationship building

ASSUMPTION: Heidi Health uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume can improve your chances of being noticed.

🛠️ Tools & Technologies

• Marketing and sales tech, including email platforms, CRM, and design tools
• Project management software for event planning and team collaboration
• Content creation and design tools, such as Canva, Adobe Creative Suite, or similar

ASSUMPTION: Familiarity with these tools is not required but would be beneficial for a smooth onboarding process.

👔 Cultural Fit Considerations

Company Values:

• Improve patient care across the world
• Design user experiences for joy and ship them fast
• Make decisions in a flat hierarchy that prioritizes the truth over rank
• Provide resources for people to succeed and give them the freedom to do it

Work Style:

• Collaborative and inclusive team environment
• Fast-paced and dynamic work culture
• Focus on innovation and continuous improvement

Self-Assessment Questions:

• Do you share Heidi's passion for improving patient care through technology?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a strong work ethic and a desire to succeed?

ASSUMPTION: Heidi Health values individuals who are passionate about their mission, eager to learn, and committed to working collaboratively to achieve common goals.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with various stakeholders, including clinicians, partners, and the sales team
• Adapting to a fast-paced and dynamic work environment
• Navigating the unique cultural and regulatory landscape of the healthcare industry

ASSUMPTION: These challenges can be overcome with strong organizational skills, excellent communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on event management and stakeholder communication
• Heidi Health's unique product offering and mission set it apart from other companies in the industry
• Career progression opportunities may vary depending on the company's growth and expansion plans

ASSUMPTION: This role offers a unique blend of marketing, event management, and stakeholder communication skills, making it an attractive opportunity for the right candidate.

📝 Sample Projects

• Planning and executing a successful healthcare conference, including sponsorships, speaker management, and lead capture
• Developing and implementing a targeted campaign to raise awareness of Heidi's products in a specific geographic region or specialty
• Creating a comprehensive marketing kit, including brochures, decks, and flyers, to support the sales team's efforts

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of detail required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical event planning process and how this role fits into it?
• How does Heidi Health collaborate with local integration partners to grow its customer base?
• What are the most significant challenges facing the company, and how can this role help address them?
• How does Heidi Health measure the success of its marketing campaigns, and what metrics are most important?
• What opportunities exist for growth and professional development within the company?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding the company's mission and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Customize your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a portfolio or examples of your content creation and design work
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.