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Field Marketing Specialist Paris (H/F)

Red Bull
Full-time
On-site
Paris, Île-de-France, France
πŸ“ Field Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Field Marketing Specialist Paris (H/F)

πŸ”Ή Company: Red Bull

πŸ”Ή Location: Paris, Île-de-France, France

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 11, 2025

πŸ”Ή Experience Level: Entry-level to Mid-level

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting the Field Marketing Manager to establish Red Bull as the number one brand in the region
  • Executing innovative marketing initiatives tailored to local needs
  • Building strong networks with local communities
  • Monitoring marketing activities

ASSUMPTION: This role requires a high level of autonomy and initiative, as the Field Marketing Specialist will be constantly on the go, executing marketing plans and building relationships with local communities.

πŸ“‹ Key Responsibilities

βœ… Execute the marketing mix of Red Bull on the assigned sector

βœ… Execute plans for activations around national assets/projects

βœ… Propose and execute regional marketing initiatives tailored to the sector's needs

βœ… Build and maintain strategic partnerships with third-party sport/culture entities

βœ… Build and animate a network of influential opinion leaders on the sector (including Creator Marketing and local media)

βœ… Monitor marketing activity through the RBU platform

βœ… Execute the Consumer Collecting program on the assigned sector

βœ… Define the sampling strategy for Red Bull Energy Drink to generate trials among potential new consumers

βœ… Recruit, train, and manage a team of Student Marketeers on the sector

βœ… Build local indirect sampling partnerships

βœ… Define and pilot the coverage of the student world: universities, students, and seeded cans

βœ… Collaborate with On and Off Premise teams to ensure maximum product availability in the student universe on the sector

βœ… Develop and execute innovative marketing ideas in collaboration with the Field Marketing Manager

βœ… Stimulate and regularly solicit Student Marketeers to propose new ideas for the student world

ASSUMPTION: The Field Marketing Specialist will need to be highly organized and adaptable to manage multiple projects and responsibilities effectively.

🎯 Required Qualifications

Education: Bachelor's degree (Bac+3) to Master's degree (Bac+5) in business, marketing, or event management

Experience: Operational marketing experience appreciated (Student Marketeer experience would be a plus)

Required Skills:

  • Marketing operations
  • Event management
  • Team leadership
  • Project management
  • Networking
  • Communication
  • Initiative
  • Organization
  • Adaptability
  • Agility
  • Creativity
  • Consumer engagement
  • Sampling strategy
  • Partnership development
  • Market analysis
  • Office software proficiency (Word, Excel, PowerPoint)
  • English proficiency (written and spoken)

Preferred Skills:

  • Previous experience in event management or marketing
  • Strong leadership skills
  • Excellent communication and presentation skills
  • Ability to work independently and in a team

ASSUMPTION: Candidates with relevant experience in marketing or event management, as well as strong leadership and communication skills, will be highly competitive for this role.

πŸ’° Compensation & Benefits

Salary Range: €28,000 - €35,000 per year (based on industry standards for entry-level to mid-level marketing roles in Paris)

Benefits:

  • Health insurance
  • Retirement savings plan
  • Employee discounts on Red Bull products
  • Opportunities for professional development and growth

Working Hours: Full-time (40 hours per week), with flexibility to work evenings and weekends as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Paris. The actual salary may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Red Bull operates in the food and beverage services industry, focusing on marketing, sales, media, and sports. The company is known for its energy drink products and sponsorships of extreme sports events and athletes.

Company Size: Red Bull is a large, privately-held company with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.

Founded: Red Bull was founded in 1987 and has since grown to operate in over 170 countries, selling more than 12 billion cans annually.

Company Description:

  • Red Bull gives wings to people and ideas, driving its operations and all it does since 1987.
  • The company operates in over 170 countries, selling more than 12 billion cans annually and growing.
  • Red Bull's people remain the essential ingredient in bringing the brand to life.

Company Specialties:

  • Marketing
  • Sales
  • Media
  • Sports

Company Website: http://www.redbull.com/jobs

ASSUMPTION: Red Bull's focus on innovation, energy, and extreme sports makes it an exciting and dynamic place to work, with opportunities for creative and driven individuals to make an impact.

πŸ“Š Role Analysis

Career Level: This role is suitable for entry-level to mid-level marketing professionals looking to gain experience in field marketing and event management.

Reporting Structure: The Field Marketing Specialist reports directly to the Field Marketing Manager and works closely with the On and Off Premise teams.

Work Arrangement: This is an on-site role based in Paris, with the expectation to travel within the assigned sector as needed.

Growth Opportunities:

  • Gain experience in field marketing and event management
  • Develop leadership and project management skills
  • Build a professional network within the Red Bull organization and the local community
  • Potential for career advancement within the marketing department or other areas of the business

ASSUMPTION: This role offers opportunities for professional growth and development, as well as the chance to work on high-impact projects and initiatives.

🌍 Location & Work Environment

Office Type: Red Bull's Paris office is a dynamic and collaborative workspace, reflecting the company's energetic and innovative culture.

Office Location(s): Red Bull's Paris office is located at 155 - 171 Tooley Street, London, London SE1 2JP, GB.

Geographic Context:

  • Paris is the capital and most populous city of France, with a vibrant cultural scene and a thriving business environment.
  • The Île-de-France region is home to numerous multinational corporations and offers ample opportunities for professional growth and development.
  • Paris is a global hub for fashion, art, and design, providing a stimulating environment for creative and innovative individuals.

Work Schedule: The work schedule for this role is full-time, with flexibility to work evenings and weekends as needed to attend events and manage projects.

ASSUMPTION: Working in Paris offers a unique blend of cultural experiences and professional opportunities, making it an attractive location for driven and ambitious individuals.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or video interview with the hiring manager
  • Final interview with the team or additional stakeholders

Key Assessment Areas:

  • Marketing and event management skills
  • Leadership and team management abilities
  • Adaptability and problem-solving skills
  • Communication and presentation skills
  • Cultural fit with Red Bull's values and work environment

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing and event management experience, as well as your leadership and communication skills.
  • Prepare examples of successful marketing campaigns or events you have managed, emphasizing your ability to execute innovative ideas and achieve results.
  • Demonstrate your enthusiasm for Red Bull's brand and products, as well as your understanding of the company's values and culture.

ATS Keywords: Marketing, event management, team leadership, project management, networking, communication, initiative, organization, adaptability, agility, creativity, consumer engagement, sampling strategy, partnership development, market analysis, office software, English proficiency

ASSUMPTION: Red Bull's application process is designed to assess candidates' marketing and event management skills, as well as their cultural fit with the company's values and work environment.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello, or Microsoft Project)
  • Social media platforms (e.g., Facebook, Instagram, Twitter)
  • Event management software (e.g., Eventbrite, Cvent, or Bizzabo)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and initiatives the Field Marketing Specialist is working on.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Giving wings to people and ideas
  • Driving innovation and creativity
  • Fostering a dynamic and collaborative work environment

Work Style:

  • Highly autonomous and proactive
  • Collaborative and team-oriented
  • Adaptable and responsive to change

Self-Assessment Questions:

  • Do you thrive in dynamic and fast-paced environments?
  • Are you able to work independently and take initiative?
  • Do you have strong leadership and communication skills?
  • Are you passionate about Red Bull's brand and products?

ASSUMPTION: Red Bull's company culture values innovation, energy, and collaboration, making it an exciting and dynamic place to work for creative and driven individuals.

⚠️ Potential Challenges

  • Managing multiple projects and priorities simultaneously
  • Working independently and taking initiative in a fast-paced environment
  • Building and maintaining strong relationships with local communities and stakeholders
  • Adapting to changes in marketing strategies and priorities

ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and a proactive approach to problem-solving.

πŸ“ˆ Similar Roles Comparison

  • Field Marketing Specialist vs. Event Manager: The Field Marketing Specialist role focuses more on strategic planning and relationship-building, while the Event Manager role is more focused on logistical execution and on-site management.
  • Field Marketing Specialist vs. Brand Manager: The Field Marketing Specialist role is more focused on local market execution and community engagement, while the Brand Manager role is more focused on global brand strategy and positioning.
  • Career Path: The Field Marketing Specialist role can lead to career advancement in marketing, event management, or other areas of the business, depending on the candidate's skills and interests.

ASSUMPTION: These comparisons highlight the unique aspects of the Field Marketing Specialist role and its potential for career growth and development.

πŸ“ Sample Projects

  • Planning and executing a local event to launch a new Red Bull product or flavor
  • Developing and implementing a regional marketing campaign to increase brand awareness and engagement
  • Building and maintaining relationships with local opinion leaders and influencers to promote Red Bull's brand and products

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the Field Marketing Specialist may be involved in, from event management and marketing campaign development to community engagement and relationship-building.

❓ Key Questions to Ask During Interview

  • Can you describe a typical day or week in the role of Field Marketing Specialist?
  • How does the Field Marketing Specialist collaborate with the On and Off Premise teams to ensure maximum product availability in the student universe?
  • What opportunities are there for professional development and growth within the marketing department or other areas of the business?
  • How does Red Bull support work-life balance for its employees?
  • What are the most rewarding aspects of working as a Field Marketing Specialist at Red Bull?

ASSUMPTION: These questions can help candidates better understand the role's day-to-day responsibilities, as well as the company's culture and opportunities for professional growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the linked job posting
  • Tailor your resume and cover letter to highlight your relevant marketing and event management experience, as well as your leadership and communication skills.
  • Prepare examples of successful marketing campaigns or events you have managed, emphasizing your ability to execute innovative ideas and achieve results.
  • Demonstrate your enthusiasm for Red Bull's brand and products, as well as your understanding of the company's values and culture.
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.