📌 Core Information
🔹 Job Title: Field Marketing Specialist Paris (H/F)
🔹 Company: Red Bull
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Field Marketing Manager to establish Red Bull as the number one brand in the region
- Executing innovative marketing initiatives tailored to local needs
- Building strong networks within relevant communities
- Monitoring marketing activities through the RBU platform
ASSUMPTION: This role requires a high level of autonomy and initiative, as the Field Marketing Specialist will be constantly on the go, executing projects and building relationships.
📋 Key Responsibilities
✅ Execute the marketing mix of Red Bull on the assigned sector
- Execute national activation plans
- Propose and execute regional marketing initiatives
- Build and maintain strategic partnerships with 3rd party sport/culture entities
- Build and animate a network of opinion leaders (including Creator Marketing and local media)
- Monitor marketing activity through the RBU platform
✅ Execute the Consumer Collecting program on the assigned sector
- Define the sampling strategy for Red Bull Energy Drink
- Recruit, train, and manage a team of Student Marketeers
- Build indirect sampling partnerships
- Ensure adequate coverage of the student world
- Monitor Consumer Collecting activity through the RBU platform
- Collaborate with On and Off Premise teams to ensure product availability in the student universe
✅ Drive innovation marketing
- Work closely with the Field Marketing Manager to propose, develop, and execute new ideas
- Stimulate and regularly solicit Student Marketeers for new ideas
ASSUMPTION: This role requires strong project management skills, as the Field Marketing Specialist will be responsible for planning and executing multiple initiatives simultaneously.
🎯 Required Qualifications
Education: Bac+3 to Bac+5 in commercial, marketing, or event management
Experience: Previous operational marketing experience is appreciated, with a focus on event management
Required Skills:
- Strong organizational skills
- Ability to lead a team
- Proficiency in English
- Deep knowledge of the local sector, its key players, and customs
- Initiative, responsibility, and autonomy
- Adaptability and agility to respond positively to unexpected situations
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
Preferred Skills:
- Previous experience as a Student Marketeer
- Bilingual or multilingual
ASSUMPTION: Candidates with experience in student marketing or event management are likely to have a strong foundation for success in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated based on market research for a Field Marketing Specialist in Paris with 2-5 years of experience)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and innovative work environment
Working Hours: Full-time position, with a flexible schedule that may require evenings and weekends depending on events and activations
ASSUMPTION: The salary range provided is an estimate based on market research, as the job listing does not specify the salary. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Red Bull operates in the Food and Beverage Services industry, focusing on marketing, sales, media, and sports
Company Size: Red Bull is a large corporation with over 10,000 employees globally. This size offers opportunities for growth and exposure to diverse projects
Founded: Red Bull was founded in 1987 and has since grown to operate in over 170 countries, selling more than 12 billion cans annually
Company Description:
- Red Bull Gives Wings to People and Ideas, driving innovation and energy since 1987
- Operates in over 170 countries, selling more than 12 billion cans annually
- Focuses on marketing, sales, media, and sports to bring the Red Bull brand to life
Company Specialties:
- Marketing
- Sales
- Media
- Sports
Company Website: http://www.redbull.com/jobs
ASSUMPTION: Red Bull's focus on innovation, energy, and driving initiatives makes it an exciting and dynamic place to work, with ample opportunities for growth and development.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in field marketing and event management
Reporting Structure: The Field Marketing Specialist reports directly to the Field Marketing Manager
Work Arrangement: This is an on-site position, with a flexible schedule that may require evenings and weekends depending on events and activations
Growth Opportunities:
- Potential to progress to a Field Marketing Manager role or other marketing positions within the company
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
- Exposure to international events and collaborations with global teams
ASSUMPTION: This role offers a strong foundation for a career in marketing, with opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Red Bull's Paris office is a dynamic and collaborative workspace, with a focus on creativity and innovation
Office Location(s): 155 - 171 Tooley Street, London, SE1 2JP, GB (Headquarters); 1740 Stewart Avenue, Santa Monica, CA 90404, US; Doody St, Sydney, NSW 2015, AU; Sankt Petri Passage 5, Copenhagen, Capital Region 1165, DK
Geographic Context:
- Paris is a vibrant and multicultural city, offering a wide range of cultural, social, and professional opportunities
- The city is home to numerous events, festivals, and sporting activities, providing ample opportunities for marketing and engagement
- Paris is a major hub for international business and tourism, with a strong focus on innovation and entrepreneurship
Work Schedule: Full-time position, with a flexible schedule that may require evenings and weekends depending on events and activations
ASSUMPTION: Working in Paris offers unique opportunities for professional growth and development, as well as exposure to diverse cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to assess cultural fit and basic qualifications
- On-site or virtual interview with the hiring manager and/or team members to discuss the role in more detail and assess skills and experience
- Background check and reference verification
Key Assessment Areas:
- Cultural fit and alignment with Red Bull's values
- Marketing and event management skills and experience
- Leadership and team management abilities
- Adaptability, initiative, and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and event management experience, as well as your ability to work independently and manage projects
- Demonstrate your understanding of the local market and your ability to build relationships with key players in the community
- Showcase your creativity and innovative thinking in your application materials
ATS Keywords: Field Marketing, Event Management, Marketing Strategy, Consumer Engagement, Student Marketing, Partnership Development, Project Management, Team Leadership, Networking, Marketing Mix, Consumer Collecting, Innovation Marketing, Red Bull
ASSUMPTION: Red Bull's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on identifying individuals who can drive innovation and energy within the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Red Bull's proprietary RBU platform for monitoring marketing activities
- Social media platforms for marketing and engagement
ASSUMPTION: Familiarity with Microsoft Office Suite and Red Bull's RBU platform is essential for success in this role. Proficiency in social media platforms is also beneficial for marketing and engagement efforts.
👔 Cultural Fit Considerations
Company Values:
- Energy
- Innovation
- Winning
- Fun
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on driving results and achieving goals
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you able to work independently and manage multiple projects simultaneously?
- Do you have a proven track record of driving results and achieving goals in a marketing or event management role?
ASSUMPTION: Candidates who are highly energetic, innovative, and results-driven are likely to be a strong fit for Red Bull's company culture and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working evenings and weekends depending on events and activations
- Adapting to a dynamic and fast-paced work environment
- Building and maintaining strong relationships with key players in the local community
ASSUMPTION: These challenges require strong project management skills, adaptability, and a high level of initiative to overcome successfully.
📈 Similar Roles Comparison
- Field Marketing Specialist vs. Marketing Coordinator: The Field Marketing Specialist role requires more autonomy, initiative, and project management skills, while the Marketing Coordinator role may involve more administrative tasks and support
- Field Marketing Specialist vs. Event Manager: Both roles require strong project management skills and the ability to work independently, but the Field Marketing Specialist role focuses more on marketing strategy and consumer engagement, while the Event Manager role focuses on event planning and execution
- Career path: The Field Marketing Specialist role can lead to progression into a Field Marketing Manager role or other marketing positions within the company
ASSUMPTION: These comparisons highlight the unique aspects of the Field Marketing Specialist role and its potential for career growth and development within the company.
📝 Sample Projects
- Planning and executing a large-scale event or activation in the local market
- Developing and implementing a targeted marketing campaign to engage a specific audience or community
- Building and maintaining strategic partnerships with key players in the local market to drive brand awareness and engagement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Field Marketing Specialist may be involved in, from event planning and execution to marketing strategy and partnership development.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for Red Bull in the region?
- What opportunities are there for professional growth and development within the company?
- How does Red Bull support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions demonstrate your interest in the role and your commitment to understanding the company's culture, strategy, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and event management experience, as well as your ability to work independently and manage projects
- Prepare examples of your previous marketing and event management work to showcase your skills and experience
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
