Field Marketing Specialist , UK and Ireland

📌 Core Information

🔹 Job Title: Field Marketing Specialist, UK and Ireland

🔹 Company: Elastic

🔹 Location: London, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (with travel)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing regional marketing programs to drive demand and accelerate pipeline
• Collaborating with cross-functional teams to align marketing activities with sales goals and business priorities
• Planning and owning a mix of demand generation programs, including events, webinars, and workshops
• Building relationships with vendors, agency partners, and event logistics providers
• Tracking and reporting on marketing performance metrics and pipeline contribution

ASSUMPTION: This role requires a self-starter with a strong B2B marketing background in the UK market, a deep understanding of the buyer journey, and proven experience driving measurable impact through in-person and digital campaigns.

📋 Key Responsibilities

✅ Lead and implement regional marketing programs aligned with sales goals and marketing priorities

✅ Plan and own a mix of demand generation programs, including customer events, executive roundtables, partner-led activations, industry conferences, roadshows, workshops, and webinars

✅ Build positive relationships with management, sales, and other internal teams to align marketing activities with pipeline goals, territory plans, and business priorities

✅ Collaborate with global campaign, digital, and content teams to localize messaging and deliver multi-touch programs tailored to the UK buyer

✅ Lead vendor relationships, agency partners, and event logistics from concept to post-event follow-up

✅ Track and report on marketing performance metrics, pipeline contribution, and marketing value

✅ Drive customer advocacy efforts, including speaking opportunities, testimonials, and case studies

✅ Maintain budget ownership and ensure efficient use of resources for maximum impact

ASSUMPTION: The ideal candidate will have experience in driving coordinated marketing campaigns and physical/digital events, as well as strong project management, communication, and analytical skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4-5 years of B2B marketing experience, with at least 2 years in a field or regional marketing role

Required Skills:

• Proven track record of driving measurable impact through in-person and digital campaigns
• Strong understanding of the UK business landscape and marketing trends
• Excellent project management, communication, and analytical skills
• Comfortable with marketing automation tools (e.g., Marketo), CRM (e.g., Salesforce), and data reporting tools
• Willingness to travel within the UK as needed (~20–30%)

Preferred Skills:

• Tech or SaaS industry background
• Fluency in additional European languages

ASSUMPTION: While a tech or SaaS industry background is helpful, it is not a strict requirement. The ideal candidate will have transferable skills and a strong understanding of the UK business landscape.

💰 Compensation & Benefits

Salary Range: £50,000 - £65,000 per year (based on industry standards for mid-level marketing roles in London)

Benefits:

• Health coverage for you and your family in many locations
• Ability to craft your calendar with flexible locations and schedules for many roles
• Generous number of vacation days each year
• Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
• Up to 40 hours each year to use toward volunteer projects you love
• Embracing parenthood with minimum of 16 weeks of parental leave

Working Hours: Full-time (40 hours per week) with flexible scheduling and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in London. Actual compensation may vary based on experience, skills, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Elastic is a Search AI company that enables everyone to find the answers they need in real time, using all their data, at scale. Their solutions for search, observability, and security are built on the Elastic Search AI Platform.

Company Size: Elastic has 1,001-5,000 employees globally, with a significant presence in the United Kingdom.

Founded: Elastic was founded in 2012 and is headquartered in San Francisco, California, with offices worldwide.

Company Description:

• Elastic is a public company that develops and distributes encryption software and technology
• Their products include Elasticsearch, Kibana, and Beats, among others
• Elastic is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds

Company Specialties:

• Big Data
• AWS
• Kibana
• Observability
• APM
• Search
• Distributed
• Lucene
• Database
• Open Source
• Cloud
• SIEM
• Security
• Logging
• Analytics
• Elasticsearch
• App Search
• Site Search
• Enterprise Search

Company Website: www.elastic.co

ASSUMPTION: Elastic is a well-established company with a strong global presence and a commitment to creating an inclusive work environment.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Regional Marketing Manager, EMEA

Work Arrangement: On-site in London with travel within the UK as needed (~20–30%)

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expansion of responsibilities to cover additional regions or product lines
• Development of leadership and management skills through mentorship and training opportunities

ASSUMPTION: Elastic offers growth opportunities for high-performing employees, with a focus on internal promotions and skill development.

🌍 Location & Work Environment

Office Type: Elastic's London office is a collaborative and dynamic workspace, with a mix of open-plan and private meeting spaces

Office Location(s): 5 Southampton Street, London, England, GB

Geographic Context:

• London is a major global city with a thriving tech industry and a multicultural population
• The city offers a wide range of cultural, entertainment, and dining options
• London is well-connected by public transportation, with easy access to major airports

Work Schedule: Full-time (40 hours per week) with flexible scheduling and remote work options

ASSUMPTION: London offers a vibrant and dynamic work environment, with a diverse range of cultural and professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site or virtual interview with the marketing team
• Final interview with the regional marketing manager

Key Assessment Areas:

• Marketing strategy and campaign planning
• Event management and logistics
• Budget management and resource allocation
• Cross-functional collaboration and stakeholder management
• Data analysis and reporting

Application Tips:

• Highlight your experience with B2B marketing campaigns and event management in the UK
• Demonstrate your understanding of the UK business landscape and marketing trends
• Showcase your ability to work cross-functionally and manage multiple stakeholders
• Prepare examples of your marketing performance metrics and pipeline contribution

ATS Keywords: B2B marketing, field marketing, regional marketing, demand generation, event management, UK market, marketing automation, CRM, data reporting, customer advocacy

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy, campaign planning, and event management skills, as well as their ability to work cross-functionally and manage multiple stakeholders.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Analytics
• Microsoft Office Suite
• Event management platforms (e.g., Cvent, Bizzabo)

ASSUMPTION: The ideal candidate will have experience with marketing automation tools, CRM, and event management platforms, as well as proficiency in Microsoft Office Suite and Google Analytics.

👔 Cultural Fit Considerations

Company Values:

• Open and inclusive
• Customer-focused
• Data-driven
• Innovative
• Collaborative

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you enjoy collaborating with cross-functional teams and managing multiple stakeholders?
• Are you adaptable and able to pivot quickly in response to changing priorities?

ASSUMPTION: Elastic values open and inclusive work environments, with a focus on collaboration, data-driven decision-making, and continuous innovation.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Balancing the demands of regional marketing programs with global campaign requirements
• Adapting to a fast-paced and dynamic work environment
• Travel requirements within the UK (~20–30%)

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to manage multiple stakeholders and competing priorities.

📈 Similar Roles Comparison

• Field Marketing Specialist vs. Event Marketing Manager: Field Marketing Specialists focus on regional marketing programs, while Event Marketing Managers specialize in event planning and execution
• UK market trends: The UK market is dynamic and competitive, with a strong focus on digital transformation and data-driven decision-making
• Career path comparison: Field Marketing Specialists can progress to senior marketing roles or expand their responsibilities to cover additional regions or product lines

ASSUMPTION: Field Marketing Specialists play a critical role in driving demand and accelerating pipeline for B2B companies operating in the UK market.

📝 Sample Projects

• Planning and executing a regional customer event, including vendor relationships, logistics, and post-event follow-up
• Developing and implementing a multi-touch campaign to drive demand for a new product launch in the UK market
• Analyzing marketing performance metrics and pipeline contribution to optimize resource allocation and maximize impact

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Field Marketing Specialist role at Elastic.

❓ Key Questions to Ask During Interview

• Can you describe the regional marketing priorities for the UK and Ireland in the coming year?
• How does the Field Marketing Specialist role collaborate with the global campaign, digital, and content teams?
• What are the key challenges facing the marketing team in the UK and Ireland, and how can this role help address them?
• What opportunities exist for growth and development within the marketing team at Elastic?
• How does Elastic support work-life balance for employees, particularly those working remotely or on-site in London?

ASSUMPTION: These key questions will help you better understand the role, the team, and the company culture at Elastic.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your experience with B2B marketing campaigns and event management in the UK
• Write a cover letter explaining your interest in the role and your qualifications for success
• Prepare examples of your marketing performance metrics and pipeline contribution
• Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.