Field Marketing Specialsit

📌 Core Information

🔹 Job Title: Field Marketing Specialist

🔹 Company: Contentsquare

🔹 Location: London, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (London office)

🚀 Job Overview

Key aspects of this role include:

• Planning and executing engaging events, both owned and third-party
• Managing event budgets and logistics
• Collaborating with cross-functional teams to drive event strategy and pipeline
• Creating and implementing marketing campaigns to drive event registrations
• Monitoring and reporting on event performance to ensure ROI

ASSUMPTION: This role requires strong organizational skills, creativity, and the ability to work well with various teams. Experience in event management and marketing is essential.

📋 Key Responsibilities

✅ Plan, execute, and manage a variety of engaging and impactful events, including owned and third-party events (virtual, hybrid, and on-site)

✅ Manage and track the assigned budget diligently

✅ Oversee all event logistics, such as coordinating speakers, managing suppliers, and ensuring smooth execution on the event day

✅ Develop and implement strategies to maximize event impact and align with business objectives

✅ Work closely with content teams on event themes, speaker content that aligns with business objectives while being on trend for digital customer experience

✅ Collaborate with sales, partnerships, product, and customer teams to create and deliver an effective event strategy that drives pipeline and new client acquisition

✅ Partner with design, content, and video teams to produce promotional materials such as emails, landing pages, social posts, and videos

✅ Create multi-channel promotional efforts to drive event registrations and attendance through email, social media, and other marketing channels

✅ Write and proof-read creative content for campaigns while providing promotional packs for sales to invite prospects and clients

✅ Monitor and report on the performance of events and campaigns to ensure ROI and identify areas for improvement

✅ Stay informed about industry trends and competitor activities to refine strategies

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work well under pressure, especially during events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience operating as part of a Marketing team with events lead skills (SaaS experience is a plus but not essential)

Required Skills:

• Proven experience in event management
• Strong budget management skills
• Excellent communication and collaboration skills
• Ability to work well under pressure and manage multiple tasks
• Familiarity with Marketo or Salesforce (a plus)
• Virtual event experience such as Bizzabo and Zoom Webinars (a plus)

Preferred Skills:

• Familiarity with the digital customer experience industry
• Experience with content creation and marketing campaigns
• Fluency in additional languages (a plus)

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the events and campaigns involved.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per year (based on industry standards for a Marketing Specialist with 2-5 years of experience in London)

Benefits:

• Virtual onboarding, Hackathon, and various opportunities to interact with your team and global colleagues both on and offsite each year
• Work flexibility: hybrid and remote work policies
• Generous paid time-off policy
• Immediate eligibility for birthing and non-birthing parental leave
• Wellbeing and Home Office allowances
• Stock options, allowing employees to share in the company’s success
• Employee Resource Groups

Working Hours: Full-time (40 hours per week), with flexibility for event-specific hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist with 2-5 years of experience in London. The actual salary may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Contentsquare is a global leader in the experience analytics space, with a growing presence across 15 offices worldwide. They specialize in user experience, analytics, ecommerce, web site optimization, digital experience, website conversion, and ROI.

Company Size: 1,001-5,000 employees (as of 2023)

Founded: 2012 (Paris, France)

Company Description:

• Contentsquare is the all-in-one experience intelligence platform designed to be easily used by anyone that cares about digital journeys
• Their AI-powered insights provide those “ah ha” moments you need to deliver the right digital experiences
• Leading brands use Contentsquare to grow their business, deliver more customer delight, and move with greater efficiency in a constantly changing world

Company Specialties:

• User experience
• Analytics
• Ecommerce
• Web site optimization
• Digital experience
• Website conversion
• Women in ecommerce
• DXA
• CX
• And ROI

Company Website: contentsquare.com

ASSUMPTION: Contentsquare is a fast-growing, innovative company with a strong focus on employee development and growth. They offer a dynamic and creative work environment with plenty of opportunities for learning and advancement.

📊 Role Analysis

Career Level: Mid-level Marketing Specialist

Reporting Structure: This role reports directly to the Marketing Manager, EMEA

Work Arrangement: Hybrid (2-3 days per week in the London office)

Growth Opportunities:

• Potential to take on more responsibility and advance within the Marketing team
• Opportunities to work on high-profile events and campaigns
• Chance to learn from and collaborate with experienced marketing professionals

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to advance within the Marketing team and take on more responsibility over time.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in central London

Office Location(s): 215-221 High Holborn, London WC1V 7DA, United Kingdom

Geographic Context:

• London is a vibrant, multicultural city with a thriving tech industry
• The office is located in the West End, close to numerous shops, restaurants, and public transportation options
• The area is known for its creative and innovative businesses, providing ample networking opportunities

Work Schedule: Flexible, with the ability to work from home 2-3 days per week

ASSUMPTION: The London office provides a dynamic and collaborative work environment, with easy access to public transportation and numerous amenities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• In-depth interview with the Marketing Manager, EMEA
• Final interview with the Global Marketing Director

Key Assessment Areas:

• Event management experience
• Budget management skills
• Collaboration and communication skills
• Creativity and strategic thinking
• Industry knowledge and trends

Application Tips:

• Highlight your relevant event management experience and achievements
• Tailor your resume to emphasize your skills and experience in event planning, marketing, and budget management
• Prepare examples of successful events you've managed, including challenges faced and solutions implemented
• Research Contentsquare's events and marketing strategies to demonstrate your understanding of the role and company

ATS Keywords: Event Management, Marketing Campaigns, Budget Management, Collaboration, Marketing Strategy, Pipeline Generation, Event Planning, Virtual Events, Hybrid Events, On-Site Events

ASSUMPTION: The interview process for this role is thorough and designed to assess the candidate's skills, experience, and cultural fit. Preparation and research are key to success.

🛠️ Tools & Technologies

• Marketo or Salesforce (preferred)
• Bizzabo or other virtual event platforms (preferred)
• Microsoft Office Suite
• Google Workspace
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with Marketo or Salesforce and virtual event platforms such as Bizzabo is preferred but not required. The company provides training and support for new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Ambitious
• Inclusive

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Creative and innovative
• Results-driven

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with multiple teams and stakeholders to deliver results?
• Do you have a proven track record of successful event management and marketing campaigns?
• Are you comfortable working with a budget and managing event logistics?

ASSUMPTION: Contentsquare values candidates who are customer-centric, innovative, collaborative, ambitious, and inclusive. Successful candidates will be comfortable working in a dynamic, fast-paced environment and have a proven track record of successful event management and marketing campaigns.

⚠️ Potential Challenges

• Managing multiple events simultaneously, each with its own unique requirements and logistics
• Working with tight deadlines and budgets
• Collaborating with various teams and stakeholders to deliver results
• Keeping up with industry trends and competitor activities
• Adapting to changes in event formats (virtual, hybrid, on-site)

ASSUMPTION: This role presents unique challenges and opportunities for growth. Successful candidates will be comfortable working in a fast-paced environment and adaptable to changes in event formats and industry trends.

📈 Similar Roles Comparison

• This role is similar to Event Manager or Event Marketing Specialist positions in other companies
• However, Contentsquare's focus on digital customer experience and analytics sets it apart from other companies in the industry
• Career progression in this role may lead to senior marketing positions within the company or related fields

ASSUMPTION: While this role shares similarities with Event Manager or Event Marketing Specialist positions in other companies, Contentsquare's unique focus on digital customer experience and analytics makes it a distinctive opportunity for the right candidate.

📝 Sample Projects

• Planning and executing a successful virtual event with 1,000+ attendees
• Managing a budget of £50,000 for a series of events, ensuring maximum ROI
• Collaborating with cross-functional teams to create and deliver an effective event strategy that drives pipeline and new client acquisition

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, including event planning, budget management, and collaboration with cross-functional teams.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Contentsquare support the growth and development of its employees in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Contentsquare measure the success of its events, and how can I contribute to improving these metrics?
• What opportunities are there for collaboration and knowledge-sharing with other marketing teams within the company?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant event management experience and achievements
• Prepare a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
• Prepare examples of successful events you've managed, including challenges faced and solutions implemented
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.