Field Marketing Strategist

📌 Core Information 🔹 Job Title: Field Marketing Strategist 🔹 Company: Grifols, S.A. 🔹 Location: Home Office, UT 🔹 Job Type: Remote (with periodic office visits and 50% travel) 🔹 Category: Marketing 🔹 Date Posted: June 2, 2025 🚀 Job Overview Key aspects of this role include: - Developing and executing strategies to enhance donor engagement and optimize in-center experiences. - Overseeing all aspects of in-center activations and event logistics, ensuring seamless execution and an enhanced donor experience. - Collaborating with center managers to understand local needs and tailor marketing efforts. - Managing relationships with local businesses and activating contingency plans as needed. - Traveling up to 50% of the time, with a minimum of 4-8 center visits per month. ASSUMPTION: This role requires a strategic thinker with strong analytical and communication skills to translate local insights into impactful marketing initiatives. The ideal candidate will be comfortable working remotely and traveling frequently. 📋 Key Responsibilities ✅ Primary Responsibilities: - Oversee all aspects of in-center activations and event logistics, ensuring seamless execution and an enhanced donor experience. - Align activation strategies with center-specific needs. - Track center performance and oversee marketing impact at the center level. - Visit donation centers to assess local needs, gather insights, and ensure alignment with engagement strategies. - Develop initiatives aligned with local insights to achieve goals. - Work closely with center managers to understand local needs and tailor marketing efforts. - Ensure brand consistency across all in-center marketing materials and activities. - Support in-center marketing activities. - Provide hands-on execution of local boots on the ground strategies, ensuring flawless implementation. - Identify and support local alliances (prospecting and negotiation). - Manage relationships with local businesses. - Activate and validate contingency/special plans on demand. - Work closely with operations to support centers effectively. - Oversee a portfolio of 21 to 37 centers. ASSUMPTION: The Field Marketing Strategist will need to balance multiple priorities, manage a significant workload, and maintain strong communication with various stakeholders. 🎯 Required Qualifications Education: - Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. Experience: - 4+ years of previous experience in field marketing, event management, or local activations. - Experience in healthcare, pharmaceutical, or multi-location retail industries is a plus. Required Skills: - Analytical Skills: Advanced data management, execution, and conclusion of analysis. - Critical Thinking: Quickly acquires industry and company-specific technical skills and knowledge, open to change, and experiments with solutions. - Results Delivery: Consistently high performer, results-oriented, agile decision-making, and proposing improvement actions. - Influence and Negotiation: Uses persuasion skills to influence others’ decisions with confidence and firmness. - Leadership: Direct and tolerant with others, listens, and seeks to understand the interests of all divisions and areas before acting. - Teamwork: Collaborates with others, forms part of a group, and works across areas prioritizing collective interests over personal ones. - Effective Communication: Actively listens, asks the right questions to move goals forward, and expresses ideas clearly and concisely. - Dynamism and Energy: Works hard in changing situations with diverse stakeholders, maintaining productivity. - Adaptability and Flexibility: Recognizes and is open to constantly changing circumstances, adjusts behavior when necessary. - Learning and Continuous Improvement: Focuses on developing personal and professional knowledge, skills, and abilities to grow and improve continually. Preferred Skills: - Specialized training in Field Marketing, Brand Activation, or Customer Engagement Strategies. - Advanced degrees or certifications in relevant areas, professional experience in the pharmaceutical or related industry, and experience in engaging and managing third-party providers. ASSUMPTION: Candidates with a strong background in field marketing, event management, or related roles will be most competitive for this position. 💰 Compensation & Benefits Salary Range: The estimated salary range for the Field Marketing Strategist role based in the United States is $67,000 - $100,000/yr. Additionally, the position is eligible to participate in 5% of the company bonus pool. Final compensation packages will ultimately depend on education, experience, skillset, knowledge, where the role is performed, internal equity, and market data. Currently, the first year PTO accrual for this role is 120 hours per year. Then, after completion of 365 days of employment, the PTO accrual for this role will increase to 160 hours per year. For California: the first year PTO accrual for this role is 72 hours per year. Then, after completion of 365 days of employment, the PTO accrual for this role will increase to 112 hours per year. Benefits: - Medical, Dental, Vision, PTO, 9 paid Holidays per year, up to 5% 401(K) match, and tuition reimbursement. Working Hours: Full-time, 40 hours per week. ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience. 📌 Applicant Insights 🔍 Company Context Industry: Grifols is a global healthcare company focused on improving the health and well-being of people worldwide. They are leaders in plasma-derived medicines and transfusion medicine, developing, producing, and marketing innovative medicines, solutions, and services in more than 110 countries and regions. Company Size: Grifols is a large company with over 23,000 employees in more than 30 countries and regions. As a family company, they pride themselves on their family-like culture and commitment to creating an inclusive, diverse, fair, and equal society. Founded: Grifols was founded in Barcelona, Spain, in 1909, and has since grown into a global healthcare organization with a significant impact on patients, donors, and customers worldwide. Company Description: - Grifols is committed to offering its employees opportunities for professional growth and career progression. - They maintain a sustainable business model that sets the standard for continuous innovation, quality, safety, and ethical leadership in the industry. - In 2024, Grifols was named one of TIME’s ‘World’s Best Companies’ for the second year in a row, reaffirming their commitment to excellence. - They were also recognized by Forbes as one of the "Best Employers for Women 2023," reflecting their dedication to fostering an inclusive and supportive workplace for all. Company Specialties: - Plasma-derived therapies - Intravenous therapies - Clinical nutrition - Automate drug compounding - Drug inventory control - Healthcare Company Website: ASSUMPTION: Grifols' commitment to innovation, quality, and ethical leadership makes it an attractive place to work for professionals seeking to make a significant impact in the healthcare industry. 📊 Role Analysis Career Level: This role is at the mid-career level, requiring a balance of strategic thinking, tactical execution, and strong communication skills. Reporting Structure: The Field Marketing Strategist will report directly to the Marketing Manager or similar role within Grifols. Work Arrangement: This role is remote with periodic office visits and up to 50% travel, requiring flexibility and adaptability to work effectively in various environments. Growth Opportunities: - Opportunities for career growth and advancement within Grifols' global organization. - Potential to take on additional responsibilities and manage larger teams as the role evolves. - Exposure to diverse aspects of the business, allowing for a well-rounded understanding of the company's operations. ASSUMPTION: Candidates should be open to growth opportunities and willing to take on additional responsibilities as the role and company evolve. 🌍 Location & Work Environment Office Type: Home Office with periodic office visits and up to 50% travel. Office Location(s): The role is based out of the Home Office, with periodic visits to Grifols' offices in various locations across the United States. Geographic Context: - The role requires frequent travel to various locations, including Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Mississippi, Nebraska, Nevada, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, Wisconsin, and Wyoming. Work Schedule: The role requires flexibility to work varying hours based on travel and meeting the needs of the centers and local teams. ASSUMPTION: Candidates should be comfortable with frequent travel and flexible working hours to effectively manage the responsibilities of this role. 💼 Interview & Application Insights Typical Process: 1. Submit your application through the provided link. 2. Complete a phone or video screening with a Grifols recruiter. 3. Participate in a behavioral interview with the hiring manager or a panel of interviewers. 4. Complete a skills assessment or case study, depending on the role's requirements. 5. Final round interviews with key stakeholders, including the Marketing Manager or similar role. Key Assessment Areas: - Problem-solving skills and ability to think critically. - Strategic thinking and ability to develop and execute marketing strategies. - Communication skills, both written and verbal. - Ability to work effectively in a remote and travel-heavy environment. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Be prepared to discuss your experience with field marketing, event management, or related roles. - Familiarize yourself with Grifols' company culture and values, and be ready to discuss how you align with them. - Practice common interview questions and be ready to discuss your problem-solving skills, strategic thinking, and communication abilities. ATS Keywords: Field Marketing, Event Management, Local Activations, Analytical Skills, Critical Thinking, Results Delivery, Influence and Negotiation, Leadership, Teamwork, Effective Communication, Dynamism and Energy, Adaptability and Flexibility, Learning and Continuous Improvement. ASSUMPTION: Candidates should be strategic in incorporating relevant keywords from the job description into their resume and cover letter to optimize their application. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - CRM software (e.g., Salesforce, HubSpot) - Marketing automation tools (e.g., Marketo, Pardot) - Project management tools (e.g., Asana, Trello) - Data analysis tools (e.g., Tableau, Power BI) ASSUMPTION: Candidates should be comfortable using various tools and technologies to effectively manage their responsibilities and collaborate with team members. 👔 Cultural Fit Considerations Company Values: - Innovation - Quality - Safety - Ethical leadership - Patient focus - Collaboration - Diversity and inclusion Work Style: - Grifols values a family-like culture that fosters collaboration, open communication, and a positive work environment. - The company encourages a growth mindset, continuous learning, and a strong commitment to its mission and values. Self-Assessment Questions: 1. How do you align with Grifols' company values, particularly innovation, quality, and ethical leadership? 2. How do you approach working in a remote and travel-heavy environment, and what strategies do you use to maintain productivity and work-life balance? 3. Can you provide an example of a time when you had to adapt to a significant change in your work environment or responsibilities, and how did you approach it? ASSUMPTION: Candidates should be able to clearly articulate how their personal values and work style align with Grifols' company culture and values. ⚠️ Potential Challenges - Managing a large portfolio of centers and balancing multiple priorities. - Frequent travel and working in various environments, which may require adaptability and flexibility. - Balancing strategic thinking with tactical execution and strong communication skills. - Maintaining a high level of productivity and work-life balance in a remote and travel-heavy role. ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to address them proactively. 📈 Similar Roles Comparison - This role is similar to other field marketing or event management positions but requires a stronger focus on strategic thinking, data analysis, and center-level marketing impact. - Unlike other roles, this position requires a significant amount of travel and the ability to work effectively in a remote and diverse work environment. - The role offers unique opportunities for career growth and advancement within Grifols' global organization. ASSUMPTION: Candidates should be aware of the unique aspects of this role and be prepared to discuss how their skills and experiences make them a strong fit for this specific position. 📝 Sample Projects - Developing and executing a marketing strategy to increase donor engagement and optimize in-center experiences for a specific region or center. - Analyzing center performance data to identify trends and opportunities for improvement, and implementing targeted marketing initiatives to address them. - Collaborating with local businesses to create mutually beneficial alliances that enhance the donor experience and drive results. - Managing a contingency plan or special project to address a specific challenge or opportunity, ensuring brand consistency and positive donor feedback. ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they align with the responsibilities of this role. ❓ Key Questions to Ask During Interview 1. How does this role fit into the overall marketing strategy for Grifols, and what are the key priorities for the first 90 days? 2. What are the most significant challenges facing the centers, and how can this role help address them? 3. How does Grifols support the professional growth and development of its employees, particularly in this role? 4. What are the key performance indicators (KPIs) for this role, and how will success be measured? 5. How does Grifols foster a culture of innovation and continuous improvement, and what opportunities are there for the Field Marketing Strategist to contribute to this? ASSUMPTION: Candidates should be strategic in their questioning, focusing on the role's priorities, challenges, and opportunities for growth and development. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the [Application URL](https://jobsearch.grifols.com/job/Home-Office-Field-Marketing-Strategist-UT/1210031901/). 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for a phone or video screening with a Grifols recruiter, focusing on your problem-solving skills, strategic thinking, and communication abilities. 4. Practice common interview questions and be ready to discuss your experience with field marketing, event management, or related roles. 5. Research Grifols' company culture and values, and be ready to discuss how you align with them. 6. Follow up with the recruiter or hiring manager after your interview, expressing your interest in the role and any additional insights you gained during the process. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.