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Field & Outreach Marketing Director

GHR
Full-time
On-site
Pennington, New Jersey, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Field & Outreach Marketing Director

πŸ”Ή Company: GHR

πŸ”Ή Location: Charlotte, NC (with remote flexibility)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 21, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid (remote and on-site)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and managing Financial Center client communications and a portfolio of offers.
  • Using data to inform marketing strategies and ensure content supports the sales process.
  • Collaborating with cross-functional teams to deliver strategic solutions.
  • Managing high-impact digital communications and campaign assessments.
  • Executing key components of marketing projects, including creative brief development and internal approvals.

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and project management skills. It involves working closely with various stakeholders to deliver effective marketing campaigns.

πŸ“‹ Key Responsibilities

βœ… Develop and manage Financial Center client communications and a portfolio of offers.

βœ… Use data to inform marketing strategies and ensure content supports the sales process.

βœ… Collaborate with channel, product, and segment partners to develop appropriate benchmarks for campaign assessment/success.

βœ… Analyze data and results to drive improvement and develop executive-level presentations.

βœ… Manage high-impact digital communications and campaign assessments.

βœ… Execute key components of marketing projects, including creative brief development, agency management, and internal approvals.

βœ… Ensure quality, on-time, on-budget delivery of plan elements.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience required

Experience: 5+ years of financial services marketing, agency, or comparable experience

Required Skills:

  • Proven ability to work in a fast-paced environment and quickly reprioritize campaigns or offer inventory as performance metrics and channel objectives warrant.
  • Excellent oral and written communication skills and the ability to succinctly convey large amounts of information.
  • Demonstrated ability to influence all levels of an organization, regardless of direct authority; track record of working closely with senior executive leadership.
  • Strong critical thinking skills and business acumen with understanding of associate channel marketing.

Preferred Skills:

  • Associate channel knowledge or experience.
  • Data or targeting experience.
  • Ability to work in a team environment with partners in multiple locations.

ASSUMPTION: This role requires a strong background in financial services marketing, with a focus on associate channel marketing. Candidates should have a proven track record of working effectively in a fast-paced environment and influencing stakeholders at all levels.

πŸ’° Compensation & Benefits

Salary Range: $99,000.00 - $160,000.00 annualized salary, offers to be determined based on experience, education, and skill set.

Benefits:

  • Paid Time Off
  • Industry-Leading Benefits
  • Resources and Support

Working Hours: 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing director role with 5-10 years of experience in the financial services industry.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services

Company Size: Small (51-200 employees)

Founded: Not specified

Company Description:

  • GHR is a public company specializing in software development.
  • The company partners with channel sales leaders to manage all associate-targeted client outreach marketing efforts.
  • GHR focuses on targeted offers, relationship emails, SMS texts, and outbound calling to support the sales process and position bankers as trusted advisors for clients.

Company Specialties:

  • Financial Services Marketing
  • Associate Channel Marketing
  • Client Outreach

Company Website: https://ghr.wd1.myworkdayjobs.com/

ASSUMPTION: GHR is a small company specializing in software development, with a focus on financial services marketing. The company partners with channel sales leaders to manage associate-targeted client outreach marketing efforts.

πŸ“Š Role Analysis

Career Level: Mid-level to senior marketing role

Reporting Structure: This role reports directly to the Associate Channel Offers and Outreach team and collaborates with various cross-functional teams, including channel, product, and segment partners.

Work Arrangement: Hybrid (remote and on-site) with flexibility for remote work

Growth Opportunities:

  • Potential career progression within the marketing department or related fields.
  • Opportunities to work on high-impact projects and campaigns.
  • Chance to develop and refine skills in data analysis, project management, and stakeholder communication.

ASSUMPTION: This role offers opportunities for career growth and skill development within the marketing department and related fields. Candidates should be proactive in seeking out growth opportunities and demonstrating initiative.

🌍 Location & Work Environment

Office Type: Hybrid (remote and on-site)

Office Location(s): Charlotte, NC (with remote flexibility)

Geographic Context:

  • Charlotte, NC is a major city in the southeastern United States, with a growing job market and a cost of living slightly above the national average.
  • The city offers a diverse range of cultural attractions, including museums, theaters, and sports teams.
  • Charlotte has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: 40 hours per week, with flexibility for remote work

ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance. Candidates should be comfortable working in a remote and on-site environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the marketing team
  • Final interview with senior leadership

Key Assessment Areas:

  • Marketing strategy and campaign development
  • Data analysis and interpretation
  • Project management and stakeholder communication
  • Problem-solving and critical thinking

Application Tips:

  • Highlight relevant marketing experience, particularly in financial services or associate channel marketing.
  • Demonstrate strong communication skills and the ability to influence stakeholders.
  • Showcase data analysis skills and an understanding of campaign assessment and success metrics.

ATS Keywords: Marketing Strategy, Data Analysis, Relationship Management, Communication Skills, Critical Thinking, Project Management, Campaign Assessment, Client Outreach, Digital Communications, Team Collaboration, Sales Performance, Creative Brief Development, Agency Management, Executive Presentations, Tact and Diplomacy, Initiative, Attention to Detail

ASSUMPTION: The application process for this role is likely to involve multiple interviews, focusing on marketing strategy, data analysis, project management, and stakeholder communication skills.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., Marketo, HubSpot)
  • Data analysis tools (e.g., Excel, Tableau)
  • Project management software (e.g., Asana, Trello)
  • Communication and collaboration tools (e.g., Microsoft Office, Slack)

ASSUMPTION: This role requires proficiency in marketing automation platforms, data analysis tools, and project management software. Candidates should be comfortable using these tools to manage campaigns and collaborate with cross-functional teams.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Respect
  • Collaboration
  • Innovation

Work Style:

  • Fast-paced and dynamic
  • Data-driven and analytical
  • Collaborative and team-oriented
  • Adaptable and proactive

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic environment?
  • Are you comfortable working with data and using it to inform marketing strategies?
  • Do you have strong communication skills and the ability to influence stakeholders at all levels?
  • Are you proactive and adaptable, with a willingness to take initiative and drive results?

ASSUMPTION: GHR values a fast-paced, data-driven, and collaborative work environment. Candidates should be comfortable working in a dynamic environment and using data to inform marketing strategies. Strong communication skills and the ability to influence stakeholders are essential for success in this role.

⚠️ Potential Challenges

  • Managing multiple projects and priorities in a fast-paced environment
  • Working with diverse stakeholders and managing expectations
  • Balancing remote and on-site work effectively
  • Adapting to changes in campaign priorities and performance metrics

ASSUMPTION: This role presents challenges related to managing multiple projects and priorities, working with diverse stakeholders, and balancing remote and on-site work. Candidates should be comfortable working in a fast-paced environment and adaptable to changes in campaign priorities and performance metrics.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Manager or Marketing Director position in a financial services company, with a focus on associate channel marketing and client outreach.
  • Compared to other marketing roles, this position requires a strong understanding of data analysis and campaign assessment, as well as the ability to influence stakeholders at all levels.
  • Career progression in this role may lead to senior marketing positions or related fields within the company.

ASSUMPTION: This role is similar to a Marketing Manager or Marketing Director position in a financial services company, with a focus on associate channel marketing and client outreach. Candidates should have relevant marketing experience and be comfortable working with data and influencing stakeholders.

πŸ“ Sample Projects

  • Developing and executing a targeted email campaign to improve client engagement and deepen relationships
  • Analyzing campaign performance data to identify trends and optimize future marketing efforts
  • Managing a portfolio of offers and ensuring they support the sales process and position bankers as trusted advisors for clients

ASSUMPTION: These sample projects illustrate the data-driven, strategic, and collaborative nature of the role. Candidates should be comfortable working with data and using it to inform marketing strategies, as well as collaborating with cross-functional teams to deliver effective marketing campaigns.

❓ Key Questions to Ask During Interview

  • Can you describe the typical campaign development process and how data is used to inform marketing strategies?
  • How does this role collaborate with channel, product, and segment partners to develop appropriate benchmarks for campaign assessment/success?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the company support the professional development and growth of its marketing team members?
  • What is the company's approach to work-life balance and flexibility for remote work?

ASSUMPTION: These interview questions focus on the role's responsibilities, priorities, and growth opportunities, as well as the company's culture and work-life balance policies. Candidates should ask thoughtful questions to demonstrate their interest in the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Customize your resume and cover letter to highlight relevant marketing experience, particularly in financial services or associate channel marketing.
  • Prepare for interview questions related to marketing strategy, data analysis, project management, and stakeholder communication skills.
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.