Flow Product Marketing Management - MSOL LAM

📌 Core Information

🔹 Job Title: Flow Product Marketing Management - MSOL LAM

🔹 Company: Emerson

🔹 Location: Escazú, San José, Costa Rica

🔹 Job Type: Full time

🔹 Category: Automation Machinery Manufacturing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic promotion of flow instrumentation solutions in Latin America
• Collaboration with sales channels and local business leaders for marketing campaigns and product launches
• Development of market intelligence and B2B market participation increase strategies
• Representation of the region in regional and global forums

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a matrix and multicultural environment.

📋 Key Responsibilities

✅ Lead the strategic promotion of flow instrumentation solutions in Latin America, highlighting their competitive advantages and key applications to drive demand generation and strengthen regional positioning.

✅ Collaborate closely with sales channels and local business leaders to complete marketing campaigns, coordinate product launches and sales force training, and support key customer activities, ensuring alignment with business objectives.

✅ Develop market intelligence and B2B market participation increase strategies, crafting industry-specific materials, leading digital content, and representing the region in regional (LAM) and global forums to maximize visibility and growth opportunities.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: University degree in Engineering, Marketing, Business Administration, or related fields

Experience: Minimum of 4 years of experience in product management in instrumentation or industrial technology industries

Required Skills:

• Mastery in product management and strategic marketing
• Lead by influence, combining effective communication and technical credibility
• Strong presentation skills, presenting complex ideas, and shaping impact through a structured narrative
• Analytical, interpersonal, and decision-making skills, combined with critical thinking, effective prioritization, cross-functional communication, and experience in collaborative work within matrix structures and multicultural teams

Preferred Skills:

• University degree in Engineering, Marketing, Business Administration, or related fields
• Minimum of 4 years of experience in product management in instrumentation or industrial technology industries
• Language proficiency: - English: advanced in English, with sufficient verbal and written proficiency to interact in global environments and actively participate in international groups.
• Spanish: mandatory as the primary working language in the region.
• Portuguese: desirable to facilitate communication in key markets, although not a mandatory requirement

ASSUMPTION: Proficiency in English and Spanish is crucial for this role, as it involves working with global teams and representing the region in international forums.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Costa Rica typically falls between ₡5,000,000 - ₡7,000,000 per year (approximately $8,800 - $12,500 USD). This estimate is based on market research and may vary depending on the candidate's experience and qualifications.

Benefits:

• Medical Insurance
• Employee Assistance Program
• Employee Resource Groups
• Recognition
• Flexible Time Off Plans
• Vacation Leave
• Holiday Leave

Working Hours: 40 hours per week, with flexibility for occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary by location.

📌 Applicant Insights

🔍 Company Context

Industry: Emerson operates in the Automation Machinery Manufacturing industry, focusing on technology, engineering, and innovative solutions for customers in industrial and commercial markets.

Company Size: With over 10,000 employees, Emerson is a large organization that offers opportunities for growth and collaboration across various teams and locations.

Founded: Emerson was founded in 1890 and has since grown into a global leader in its industry, with a strong commitment to innovation, sustainability, and employee development.

Company Description:

• Emerson is a leading global technology, software, and engineering company providing innovative solutions for customers in industrial and commercial markets.
• The company helps customers solve the biggest challenges of modern life by driving innovation that makes the world healthier, safer, smarter, and more sustainable.
• Emerson invests in its employees' growth and offers competitive benefits plans, flexible time-off plans, and a commitment to environmental, social, and regulatory progress.

Company Specialties:

• Technology
• Engineering
• Empowering Digital Transformation
• Internet of Things
• Industrial Automation
• Home Comfort
• Sensors
• Software
• Food Quality Protection
• Operational Certainty
• Project Certainty
• Advanced Manufacturing
• Energy Efficiency
• Responsible Refrigeration
• Food Waste Solutions
• STEM
• and Sustainable Energy

Company Website: http://www.emerson.com

ASSUMPTION: Emerson's large size and global presence offer opportunities for career growth and exposure to diverse projects and teams.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking, tactical execution, and cross-functional collaboration.

Reporting Structure: The role reports directly to the Latin America Marketing Manager and collaborates closely with sales channels, local business leaders, and global marketing teams.

Work Arrangement: This role is on-site, with occasional flexibility for remote work as needed.

Growth Opportunities:

• Potential advancement to regional marketing management roles or global product marketing positions
• Expansion of responsibilities to include additional product lines or geographic regions
• Opportunities to develop expertise in specific industry verticals or emerging technologies

ASSUMPTION: This role offers opportunities for growth and development within Emerson's global organization, with a focus on driving business results and making a lasting impact.

🌍 Location & Work Environment

Office Type: Emerson's Escazú office is a modern, collaborative workspace designed to foster innovation and teamwork.

Office Location(s): 8027 Forsyth Blvd, St Louis, Missouri 63105, US

Geographic Context:

• Escazú is a suburban area located near San José, Costa Rica's capital city, offering a mix of urban and natural environments.
• The region is known for its vibrant culture, diverse cuisine, and rich history, providing ample opportunities for exploration and engagement.
• Costa Rica is a bilingual country, with Spanish being the primary language and English being widely spoken, particularly in business and tourism sectors.

Work Schedule: The work schedule is typically Monday to Friday, with occasional flexibility for remote work or overtime as needed.

ASSUMPTION: The Escazú office offers a dynamic and collaborative work environment, with easy access to nearby amenities and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and relevant stakeholders
• Final round interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication abilities
• Presentation and storytelling skills
• Technical knowledge of flow instrumentation solutions and industry trends

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your strategic marketing and product management achievements
• Demonstrate your language proficiency in English and Spanish through your application materials

ATS Keywords: Product Management, Strategic Marketing, Market Analysis, Competitive Positioning, Campaign Development, Launch Planning, Product Lifecycle Management, Effective Communication, Technical Credibility, Cross-Functional Collaboration, Presentation Skills, Analytical Skills, Interpersonal Skills, Decision-Making Skills, Critical Thinking, Agile Execution

ASSUMPTION: Emerson's application process is designed to assess candidates' strategic thinking, communication skills, and technical expertise, with a focus on cultural fit and alignment with the company's values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard for the industry and can be learned or adapted to as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Safety & Quality
• Support Our People
• Customer Focus
• Continuous Improvement
• Collaboration
• Innovation

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible in a dynamic, global environment
• Results-driven and focused on delivering business impact

Self-Assessment Questions:

• How do your personal values align with Emerson's company values?
• Are you comfortable working in a matrix and multicultural environment?
• How do you approach balancing strategic thinking with tactical execution?

ASSUMPTION: Emerson's company culture emphasizes integrity, collaboration, and continuous improvement, with a focus on driving business results and making a lasting impact.

⚠️ Potential Challenges

• Balancing multiple priorities and stakeholders in a matrix organization
• Adapting to a dynamic and ever-changing global market
• Working effectively in a bilingual and multicultural environment
• Managing the complexity of flow instrumentation solutions and their applications

ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills to succeed.

📈 Similar Roles Comparison

• This role is similar to other product marketing management positions but focuses specifically on flow instrumentation solutions in the Latin America market
• Unlike other roles, this position requires a strong proficiency in Spanish and a focus on regional market participation increase strategies
• Career progression in this role may lead to global product marketing or regional marketing management positions within Emerson

ASSUMPTION: This role offers unique opportunities for growth and development within Emerson's global organization, with a focus on driving business results and making a lasting impact.

📝 Sample Projects

• Developing a go-to-market strategy for a new flow instrumentation solution in the Latin America market
• Conducting market research and analysis to identify growth opportunities and trends in the region
• Collaborating with sales channels and local business leaders to execute a regional product launch campaign

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and collaborative nature of the role, requiring strong project management and communication skills.

❓ Key Questions to Ask During Interview

• How does this role fit into Emerson's global product marketing strategy?
• What are the key priorities for this role in the first 90 days?
• How does Emerson support the professional development and growth of its employees?
• What are the most significant challenges facing the flow instrumentation solutions market in Latin America?
• How does Emerson foster a collaborative and inclusive work environment?

ASSUMPTION: These key questions help candidates better understand the role, the company, and the market, enabling them to make informed decisions about their application and career growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your strategic marketing and product management achievements
• Demonstrate your language proficiency in English and Spanish through your application materials
• Follow up with the hiring manager within one week of submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.