📌 Core Information
🔹 Job Title: Foods PH Shopper Marketing Senior Assistant Manager
🔹 Company: Unilever
🔹 Location: Taguig, Metro Manila, Philippines
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 21, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing shopper marketing strategies to drive brand growth and enhance customer experience.
- Collaborating with major retailers to co-create omni-channel marketing plans.
- Designing sampling models to drive optimal conversion and measuring sampling impact and ROI.
- Locking in collaborations that support brand equity building and product trial/usage.
- Working with a dynamic and experienced team to create impactful shopper marketing programs.
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and analytical skills to create impactful shopper marketing programs that drive brand growth and enhance the customer experience.
📋 Key Responsibilities
✅ Drive Unmissable Brand Superiority In-Store: Strategize and plan end-to-end deployment of in-store merchandising materials, redefine merchandising framework, and measure and analyze the effectiveness of merch to optimize future initiatives.
✅ Social First: Define the shopper journey from social touchpoints to in-store engagement, shape online-to-offline conversion models and engagement tactics, and utilize CRM data to inform shopper marketing tactics and enhance the customer journey.
✅ Seasonal Thematics: Craft plans to maximize key seasonal thematic campaigns for foods.
✅ Unlock Institutional Capabilities: Design the sampling model to drive optimal conversion, operationalize and ensure 100% OTIF of all sampling runs, and conduct performance evaluations to measure sampling impact and ROI. Collaborate with top 5 customers to co-create omni-channel marketing plans tailored to align with customer-specific goals and shopper insights.
✅ Partnerships: Lock in collaborations that support brand equity building and product trial/usage, aligning partnership initiatives with overall commercial and marketing goals.
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong communication, project management, and analytical skills to execute end-to-end shopper marketing strategies.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Business Administration, or a related field
Experience: A minimum of 3 years of experience in shopper marketing, trade marketing, brand management, or a related field
Required Skills:
- Strategic Thinking: Ability to develop long-term shopper marketing strategies that align with overall business objectives
- Analytical Skills: Proficiency in data analysis and the ability to translate insights into actionable strategies
- Project Management: Strong organizational skills and the ability to manage multiple projects simultaneously
- Communication: Excellent verbal and written communication skills, with the ability to influence and collaborate with cross-functional teams
- Creativity: A creative mindset with the ability to think outside the box and develop innovative solutions
- Technical Proficiency: Familiarity with CRM tools, data analytics platforms, and Microsoft Office Suite
- Customer-Centric: A deep understanding of customer needs and the ability to design programs that enhance the shopper experience
- Results-Oriented: A focus on achieving measurable results and the ability to adapt strategies to meet changing business needs
- Team Player: A collaborative approach and the ability to work effectively with diverse teams
- Adaptable: Flexibility and the ability to thrive in a fast-paced, dynamic environment
Preferred Skills:
- Experience working with major retailers and understanding of the retail environment
- Fluency in English and Filipino
ASSUMPTION: Candidates with experience in shopper marketing, trade marketing, or brand management, as well as a strong analytical mindset and excellent communication skills, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: PHP 60,000 - 80,000 per month (based on experience level and industry standards)
Benefits:
- Competitive salary and benefits package
- Opportunities for career growth and development
- Dynamic and inclusive work environment
- Flexible work arrangements
Working Hours: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level marketing roles in the Philippines. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically in the Foods category
Company Size: Unilever is a large multinational corporation with over 10,000 employees worldwide, providing a dynamic and diverse work environment.
Founded: 1872, with a rich history and strong brand portfolio in the consumer goods industry.
Company Description:
- Unilever is a global leader in the consumer goods industry, with a portfolio of over 400 brands ranging from foods and beverages to home care and personal care products.
- The company is committed to sustainable business practices and has set ambitious goals to reduce its environmental impact and contribute to a more sustainable future.
- Unilever's purpose is to create a better business and a better world, with a focus on improving the lives of its consumers and the communities around it.
Company Specialties:
- Consumer Goods
- Food
- Home Care
- Personal Care
- Refreshments
- Marketing & Advertising
- Retail
- Purpose
- FMCG
- Digital
- Ice Cream
- Nutrition
- Sustainability
- Beauty & Wellbeing
- Innovation
Company Website: http://www.unilever.com
ASSUMPTION: Unilever's large size and global presence provide opportunities for career growth and development, as well as exposure to diverse brands and markets.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: Reports directly to the Category Strategy and Insights Lead
Work Arrangement: On-site, with flexible work arrangements available
Growth Opportunities:
- Potential career progression to Shopper Marketing Manager or similar roles within the organization
- Opportunities to work on various brands and categories within the Foods portfolio
- possibility to gain experience in different aspects of shopper marketing, including in-store merchandising, online-to-offline engagement, and collaboration with major retailers
ASSUMPTION: This role offers a unique opportunity to gain experience in shopper marketing and contribute to the growth of Unilever's Foods portfolio in the Philippines.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Bonifacio Stopover Corporate Center, Taguig, Metro Manila, Philippines
Geographic Context:
- Taguig is a bustling city in the heart of the Philippines' economic hub, Metro Manila
- The city is known for its vibrant culture, diverse dining options, and convenient access to public transportation
- Taguig is home to numerous multinational corporations and offers a dynamic and multicultural work environment
Work Schedule: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The office location in Taguig provides easy access to public transportation and a wide range of amenities, making it an attractive option for professionals living in or around Metro Manila.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round interviews with key stakeholders
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and interpersonal skills
- Creativity and innovation
- Adaptability and resilience
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively in a team environment
- Demonstrate your understanding of Unilever's brand portfolio and shopper marketing strategies
- Showcase your ability to think critically and creatively about shopper marketing challenges and opportunities
ATS Keywords: Shopper Marketing, Trade Marketing, Brand Management, Consumer Goods, FMCG, Retail, In-store Merchandising, Online-to-Offline Engagement, CRM, Data Analysis, Strategic Thinking, Project Management, Communication, Creativity, Teamwork
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, analytical skills, and ability to work collaboratively in a team environment.
🛠️ Tools & Technologies
- CRM tools (e.g., Salesforce, Microsoft Dynamics 365)
- Data analytics platforms (e.g., Tableau, Power BI)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Familiarity with CRM tools, data analytics platforms, and Microsoft Office Suite is required for this role, as well as an understanding of project management and social media management tools.
👔 Cultural Fit Considerations
Company Values:
- Our Planet
- Our People
- Our Performance
- Our Purpose
Work Style:
- Collaborative and inclusive team environment
- Dynamic and fast-paced work culture
- Focus on continuous learning and development
- Emphasis on sustainability and social responsibility
Self-Assessment Questions:
- Do you align with Unilever's company values, particularly Our Planet, Our People, Our Performance, and Our Purpose?
- Are you comfortable working in a dynamic and fast-paced team environment, with a focus on continuous learning and development?
- Do you have a strong commitment to sustainability and social responsibility, and are you eager to contribute to Unilever's efforts in these areas?
ASSUMPTION: Candidates who align with Unilever's company values and are comfortable working in a dynamic and fast-paced team environment will be well-suited for this role.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may require adaptability and resilience
- Collaborating with major retailers may involve navigating complex relationships and negotiating agreements
- Measuring the effectiveness of shopper marketing initiatives may require strong analytical skills and attention to detail
- Balancing multiple projects and priorities may require strong project management skills and the ability to prioritize effectively
ASSUMPTION: Candidates who are adaptable, resilient, and possess strong analytical, project management, and communication skills will be well-equipped to overcome these challenges.
📈 Similar Roles Comparison
- This role is similar to Trade Marketing Manager or Shopper Marketing Manager positions in other consumer goods companies, with a focus on in-store merchandising, online-to-offline engagement, and collaboration with major retailers
- However, this role is unique in its focus on the Foods category and Unilever's portfolio of brands
- Career progression in this role may lead to opportunities in brand management, category management, or other related functions within Unilever
ASSUMPTION: Candidates with experience in trade marketing, shopper marketing, or brand management in the consumer goods industry will find this role to be similar to their current or previous positions, with a unique focus on the Foods category and Unilever's brand portfolio.
📝 Sample Projects
- Developing and executing a successful in-store merchandising campaign for a major retailer, resulting in a significant increase in sales and brand awareness
- Collaborating with the digital team to create an engaging online-to-offline customer journey, driving traffic and conversions for a key seasonal campaign
- Designing and implementing a sampling strategy that maximizes product trial and drives long-term brand loyalty, with a strong focus on data analysis and optimization
ASSUMPTION: Candidates with experience in shopper marketing, trade marketing, or brand management should be able to provide relevant examples of projects that demonstrate their skills and accomplishments in these areas.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamic for this role, and how it collaborates with other departments within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Unilever support the growth and development of its employees, particularly in mid-senior level roles like this one?
- What are the key challenges and opportunities facing the Foods portfolio in the Philippine market, and how does this role contribute to addressing them?
- How does Unilever measure the success of its shopper marketing initiatives, and what metrics are most important for this role?
ASSUMPTION: Candidates should ask thoughtful and insightful questions that demonstrate their interest in the role and their understanding of the business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively in a team environment
- Demonstrate your understanding of Unilever's brand portfolio and shopper marketing strategies
- Showcase your ability to think critically and creatively about shopper marketing challenges and opportunities
- Follow up with the hiring manager, Kate Cruz, at Kate.Cruz@unilever.com one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
