📌 Core Information
🔹 Job Title: Founding Marketing Lead
🔹 Company: PhillyTech.Co
🔹 Location: Remote (US or Canada)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US or Canada)
🚀 Job Overview
Key aspects of this role include:
- Building and leading marketing efforts for a high-growth event planning SaaS company
- Collaborating closely with founders and cross-functional teams
- Driving lead generation, sales velocity, and brand credibility
- Working remotely with flexibility and equity upside
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, as the first dedicated marketing hire. The successful candidate will have a significant impact on the company's growth and success.
📋 Key Responsibilities
✅ Own and evolve the company website as the central marketing asset
✅ Develop and own the content calendar, writing and managing various marketing materials
✅ Run digital and outbound campaigns using HubSpot and other tools
✅ Collaborate with sales to create high-converting assets and customer communications
✅ Own planning and execution for in-person and virtual events
✅ Manage and grow the company's LinkedIn presence
✅ Assist marketing, sales, customer success, and product teams with asset creation and other marketing materials
✅ Perform light design work and be familiar with tools like Figma, Canva, or similar
ASSUMPTION: This role requires a diverse skill set and the ability to wear multiple hats, as the first marketing hire in a fast-growing startup.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-6+ years of experience in B2B SaaS marketing
Required Skills:
- Proficient in HubSpot or similar marketing automation tools
- Experience with Figma or light design tools (or willingness to learn)
- Demonstrated experience owning marketing calendars, campaigns, and event logistics
- Strategic mindset with a strong track record of executing marketing campaigns that drive growth
- Strong communication skills, both verbal and written, with proven ability to collaborate cross-functionally
- Ability to work in a fast-paced environment, prioritize, multitask, meet deadlines, and wear multiple hats
- Excited to work in a startup environment with adaptability to changing priorities
Preferred Skills:
- Background in hospitality
ASSUMPTION: Given the fast-paced nature of the startup environment, candidates should have a proven track record of adaptability and the ability to thrive under pressure.
💰 Compensation & Benefits
Salary Range: $90,000 - $110,000 USD per year + equity
Benefits:
- 100% employee and 50% dependent coverage for vision, health, and dental
- Maternity leave support
- Future 401K plan
- Quarterly meetups
- Remote work budget and opportunities for leadership advancement
Working Hours: Full-time, flexible remote work
ASSUMPTION: The salary range is inclusive of the equity component, which is subject to vesting schedules and company performance.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 11-50 employees
Founded: 2015
Company Description:
- PhillyTech.Co is a recruiting company specializing in SaaS and Hi-Tech talent
- They offer hiring, business development, and growth partnership services
- Their mission is to help high-growth SaaS companies scale by providing elite GTM talent recruiting and business development expertise
Company Specialties:
- Staffing and recruiting
- Full-time hiring
- Contingent recruiting
- Retained recruiting
- Contract to hire
- Staff augmentation in Latin America
- Lead generation
Company Website: www.saas-talent.com
ASSUMPTION: While PhillyTech.Co is a recruiting company, they are hiring for an internal marketing role within their organization.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with significant growth opportunities
Reporting Structure: This role reports directly to the CEO and works closely with the CTO and cross-functional teams
Work Arrangement: Remote work with flexibility and equity upside
Growth Opportunities:
- As the first dedicated marketing hire, this role offers significant growth potential as the company scales
- Opportunities to lead and build a marketing team
- Potential for career advancement within the company
ASSUMPTION: Given the company's rapid growth and the strategic nature of this role, there are ample opportunities for career advancement and growth.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): N/A
Geographic Context:
- This role can be performed remotely from anywhere in the US or Canada
- The company is headquartered in Philadelphia, Pennsylvania
- The company operates in the Eastern Time Zone
Work Schedule: Full-time, flexible hours with the expectation of being available during core business hours
ASSUMPTION: The remote work arrangement allows for a high degree of flexibility, but candidates should be prepared to work collaboratively with teams in different time zones.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter
- Interview with the CEO or another senior team member
- Final interview with the CEO and other stakeholders
- Offer and onboarding
Key Assessment Areas:
- Marketing strategy and execution
- Campaign management and analytics
- Event planning and logistics
- Cross-functional collaboration and communication
- Adaptability and problem-solving skills
Application Tips:
- Highlight relevant marketing experience and achievements
- Demonstrate a strong understanding of B2B SaaS marketing and the event planning industry
- Showcase your ability to thrive in a fast-paced, entrepreneurial environment
- Prepare thoughtful questions about the company, team, and role
ATS Keywords: B2B SaaS marketing, HubSpot, content strategy, event marketing, campaign execution, cross-functional collaboration, communication skills, strategic mindset
ASSUMPTION: The application process may vary depending on the specific needs of the company and the role.
🛠️ Tools & Technologies
- HubSpot
- Figma or Canva
- Other marketing automation and project management tools
ASSUMPTION: The successful candidate should be comfortable learning and using new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Accountability
- Ownership mindset
- Data-driven approach
Work Style:
- Collaborative and team-oriented
- Fast-paced and entrepreneurial
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, entrepreneurial environment?
- Are you comfortable working remotely and collaborating with teams in different time zones?
- Do you have a strong ownership mindset and a data-driven approach to marketing?
ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and satisfying work experience.
⚠️ Potential Challenges
- Working remotely may present communication and collaboration challenges
- The fast-paced nature of the startup environment may require long hours and quick decision-making
- The role may require wearing multiple hats and performing tasks outside of traditional marketing responsibilities
- The company is growing rapidly, which may lead to frequent changes in priorities and responsibilities
ASSUMPTION: Candidates should be prepared to navigate these challenges and thrive in a dynamic, ever-changing environment.
📈 Similar Roles Comparison
- This role is unique as the first dedicated marketing hire in a fast-growing SaaS company
- Similar roles may include Marketing Manager, Demand Generation Specialist, or Event Marketing Manager, but this role offers significant growth opportunities and strategic influence
- Career progression may include roles such as Senior Marketing Manager, VP of Marketing, or Chief Marketing Officer
ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's growth and success, with ample opportunities for career advancement.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new product launch
- Planning and executing a virtual event with hundreds of attendees and multiple speakers
- Creating and optimizing marketing materials to improve conversion rates and drive revenue growth
ASSUMPTION: These sample projects demonstrate the strategic and tactical nature of the role, requiring both high-level marketing strategy and hands-on execution.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the company's long-term growth plans?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- What opportunities are there for growth and advancement within the company?
- How does the company support work-life balance for remote employees?
ASSUMPTION: These questions demonstrate a strong understanding of the role and a commitment to driving success and growth within the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare thoughtful questions about the company, team, and role for the interview
- Follow up with the recruiter after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
