Franchise & Retail Marketing Manager

📌 Core Information

🔹 Job Title: Franchise & Retail Marketing Manager

🔹 Company: NBCUniversal

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-27

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Activating global franchise strategies at a market level
• Managing events such as tradeshows and consumer-facing events
• Developing and executing digital and retail programs
• Collaborating with cross-divisional stakeholders
• Managing relationships with key retail accounts

ASSUMPTION: This role requires a strong understanding of both global franchise strategies and local market dynamics to ensure relevance and success.

📋 Key Responsibilities

✅ Franchise Marketing: Develop and execute territory-specific franchise marketing activations, create cross-divisional support programs, manage brand websites and SNS accounts, review licensee marketing submissions, and participate in train-the-team sessions.

✅ Events Marketing: Support event presentation and coordination, conceptualize and organize events, manage invitation and RSVP processes, and oversee on-site management.

✅ Retail Marketing: Manage relationships and develop retail marketing programs with key retail accounts, maintain a catalogue of competitors' retail programs, and stay updated on retail and marketing trends.

✅ Retail Planning & Execution: Identify core retail marketing concepts, coordinate with global marketing teams, create sales and marketing materials, proactively develop cross-promotions, and organize meetings with retailers.

✅ Post Analysis: Maintain examples of best-in-class programs to drive the planning process and close the loop.

ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage various projects and stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in brand marketing, retail/digital/trade marketing, or promotions

Required Skills:

• Excellent presentation skills
• Comprehensive experience with retail/digital/trade marketing
• Deep knowledge of retail business and consumer products
• Experience in digital marketing, including creative direction, SNS post/account management, and EC site management
• Excellent communication and interpersonal skills
• Ability to collaborate and communicate effectively with stakeholders
• Strong English skills (written and verbal)

Preferred Skills:

• Proven record of working cross-functionally
• Ability to identify key priorities and execute on them
• Strong interest in entertainment contents/characters and their business
• Intellectual strength and creative thinking
• Sense of humor and practical attitude
• Personable and outgoing personality
• Proactive and resourceful
• Agency management

ASSUMPTION: Candidates with experience in the entertainment industry or working with global brands may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-senior level marketing role in Tokyo, the estimated salary range is ¥8,000,000 - ¥12,000,000 per year.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan
• Paid time off (vacation, sick, and holidays)
• Employee discounts on NBCUniversal products and services

Working Hours: Full-time position with standard Japanese business hours (9:00 AM - 5:30 PM, Monday - Friday) and occasional overtime as needed.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, qualifications, and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: NBCUniversal operates in the entertainment industry, with a focus on creating and distributing world-class content across various platforms and bringing it to life through theme parks and consumer experiences.

Company Size: NBCUniversal is a large corporation with over 10,000 employees globally, providing ample opportunities for career growth and development.

Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by General Electric's NBC unit.

Company Description:

• Leading media and entertainment company
• Owns and operates various entertainment and news brands
• Produces and distributes filmed entertainment and programming
• Has world-renowned theme parks and attractions
• Committed to improving communities and fostering an inclusive culture

Company Specialties:

• Film and television production and distribution
• Streaming services
• Theme parks and attractions
• News and entertainment broadcasting
• Consumer products and licensing

Company Website: NBCUniversal.com

ASSUMPTION: NBCUniversal's extensive portfolio of brands and content provides a dynamic and exciting work environment for employees.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Senior Director, Franchise & Retail Marketing and may have supervisory responsibilities for junior team members or external agencies.

Work Arrangement: On-site, with occasional domestic and international travel required.

Growth Opportunities:

• Potential career progression within the marketing department or broader NBCUniversal organization
• Expanding skills and expertise in franchise, retail, and digital marketing
• Gaining experience working with global brands and cross-functional teams

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing within the entertainment industry.

🌍 Location & Work Environment

Office Type: Modern, high-rise office building in the Atago Green Hills Mori Tower, Tokyo

Office Location(s): Tokyo, Japan

Geographic Context:

• Tokyo is a major global city with a vibrant entertainment industry
• Atago Green Hills Mori Tower is a prestigious business district with easy access to public transportation
• Tokyo offers a high quality of life with various cultural, dining, and recreational opportunities

Work Schedule: Standard Japanese business hours with occasional overtime as needed, and potential domestic and international travel.

ASSUMPTION: Tokyo's dynamic entertainment industry and vibrant culture provide an ideal backdrop for this role, offering numerous networking opportunities and access to industry events.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-person or video interview with the hiring manager and/or team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing and retail/digital/trade marketing expertise
• Presentation and communication skills
• Collaboration and stakeholder management skills
• Cultural fit and alignment with NBCUniversal's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and retail/digital/trade marketing experience
• Demonstrate your understanding of the entertainment industry and NBCUniversal's portfolio of brands
• Prepare examples of successful marketing campaigns or projects you've led
• Showcase your ability to work effectively with cross-functional teams and stakeholders

ATS Keywords: Brand Marketing, Retail Marketing, Digital Marketing, Franchise Marketing, Event Management, Stakeholder Management, Cross-Functional Collaboration, Entertainment Industry, NBCUniversal

ASSUMPTION: NBCUniversal's hiring process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• Event management software (e.g., Cvent, Eventbrite)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)

ASSUMPTION: Proficiency in relevant marketing and event management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Excellence in all we do
• Respect and integrity
• Inclusion and diversity
• Collaboration and teamwork
• Accountability and stewardship

Work Style:

• Fast-paced and dynamic environment
• Cross-functional collaboration and teamwork
• Results-driven and data-informed decision-making
• Continuous learning and adaptation
• Strong focus on creativity and innovation

Self-Assessment Questions:

• How do you align with NBCUniversal's commitment to excellence and continuous learning?
• How do you approach working effectively with cross-functional teams and stakeholders?
• How do you ensure the relevance and success of global franchise strategies in local markets?

ASSUMPTION: NBCUniversal values candidates who demonstrate a strong work ethic, collaborative spirit, and commitment to the company's mission and values.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Balancing global franchise strategies with local market relevance
• Occasional travel requirements, including international travel
• Working in a fast-paced, dynamic environment
• Keeping up with industry trends and best practices in marketing and retail/digital/trade marketing

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on franchise and retail marketing, as well as its global scope and cross-functional collaboration requirements
• Industry-specific context: The entertainment industry is dynamic and competitive, with a strong emphasis on creativity, innovation, and staying ahead of trends
• Career path comparison: This role offers growth potential within marketing, as well as opportunities to transition into related fields or take on leadership positions

ASSUMPTION: Understanding the unique aspects of this role and its industry context is crucial for successful applicants.

📝 Sample Projects

• Developing and executing a successful retail marketing campaign for a major entertainment property
• Managing a high-profile event for a global franchise, including coordinating with cross-functional teams and stakeholders
• Creating and implementing a digital marketing strategy to drive engagement and sales for a key retail account

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• How does this role support NBCUniversal's overall marketing strategy and business objectives?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company foster collaboration and cross-functional teamwork within the marketing department and broader organization?
• What opportunities are there for professional development and growth within this role and the company?
• How does the company support work-life balance for its employees?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the NBCUniversal careers portal
• Tailor your resume to highlight relevant marketing and retail/digital/trade marketing experience
• Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
• Prepare examples of successful marketing campaigns or projects you've led
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.