📌 Core Information
🔹 Job Title: Freelance Digital PR Specialist — Cannabis Industry
🔹 Company: Mood
🔹 Location: Remote
🔹 Job Type: Freelance, Part-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-04-29
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Securing press from cannabis-friendly outlets with high domain authority
- Building and maintaining relationships with key reporters and editors
- Strategizing and pitching relevant news hooks and product angles
- Leveraging tools like Prowly to manage outreach and monitor coverage
ASSUMPTION: This role requires a strong understanding of digital PR, media outreach, and cannabis industry trends. The ideal candidate will have experience working with DTC e-commerce brands and/or cannabis brands.
📋 Key Responsibilities
✅ Conduct targeted media outreach to secure press from cannabis-friendly outlets with high domain authority
✅ Build and maintain relationships with key reporters and editors in cannabis, lifestyle, and consumer media
✅ Strategize and pitch relevant news hooks and product angles
✅ Leverage tools like Prowly to manage outreach and monitor coverage
✅ Collaborate directly with our in-house marketing and SEO team
✅ Create a comprehensive tracking system for weekly outreach, backlinks landed, and the value of those placements
✅ Land opportunities for ongoing relationships and placements with qualified publishers
ASSUMPTION: The responsibilities listed above are subject to change based on the company's evolving needs and the successful candidate's skills and interests.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)
Experience: 2+ years of digital PR experience, with a major bonus for experience working with DTC e-commerce brands and/or cannabis brands
Required Skills:
- Proven ability to craft effective pitches and subject lines
- Self-starting, organized, and thrives in a fast-moving, high-ownership freelance role
- Hands-on experience with PR platforms (Prowly, Muck Rack, etc.)
Preferred Skills:
- Extensive knowledge of cannabis
- Existing relationships with cannabis publishers, journalists, or similarly relevant contacts
ASSUMPTION: While not explicitly stated, proficiency in English and strong communication skills are assumed to be required for this role.
💰 Compensation & Benefits
Salary Range: $35/hr, with an estimated total of ~$14,000 annually (based on ~10-15 hours/week)
Benefits:
- Flexible, remote work arrangement
- Ongoing project with room to grow
Working Hours: ~10-15 hours/week
ASSUMPTION: The salary range provided is an estimate based on the hourly rate and the expected weekly hours. The actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Mood operates in the cannabis and e-commerce industries, focusing on selling high-quality hemp THC products online.
Company Size: Mood has 51-200 employees, making it a mid-sized company where applicants can expect a structured yet agile work environment.
Founded: Mood was founded in 2022, making it a relatively new company with significant growth potential.
Company Description:
- Mood is the 4th fastest-growing e-commerce company in the US
- They help people buy the highest quality hemp THC products online, with a focus on safety, quality, and tailoring products to customers' use cases
- Mood has a small core team with senior employees from leading startups and companies
Company Specialties:
- E-commerce
- Cannabis
- Hemp THC products
Company Website: https://www.hellomood.com/
ASSUMPTION: Mood's commitment to quality, safety, and customer satisfaction is evident in its mission and the caliber of its team. Applicants can expect a strong focus on these values in their work.
📊 Role Analysis
Career Level: This role is suitable for a mid-level digital PR specialist with 2-5 years of experience.
Reporting Structure: The Digital PR Specialist will report directly to the in-house marketing and SEO team.
Work Arrangement: This is a remote, freelance role with flexible hours, allowing for a good work-life balance.
Growth Opportunities:
- As Mood continues to grow, there may be opportunities for the freelance Digital PR Specialist to transition into a full-time role or take on additional responsibilities
- Working with a diverse team of senior employees from leading startups and companies can provide valuable learning and growth opportunities
ASSUMPTION: The growth opportunities listed above are subject to change based on the company's evolving needs and the successful candidate's performance and interests.
🌍 Location & Work Environment
Office Type: Remote work environment, with no physical office required
Office Location(s): Not applicable, as this is a remote role
Geographic Context:
- Mood is based in Sheridan, Wyoming, but this role can be performed remotely from anywhere in the United States
- The cannabis industry is growing and evolving, with new opportunities and challenges emerging regularly
- The remote work environment allows for greater flexibility and work-life balance
Work Schedule: ~10-15 hours/week, with the flexibility to work during hours that suit the successful candidate's schedule
ASSUMPTION: The geographic context and work schedule listed above are subject to change based on the company's evolving needs and the successful candidate's availability.
💼 Interview & Application Insights
Typical Process:
- Submit resume and cover letter
- Initial screening call to discuss the role and assess cultural fit
- Interview with the marketing and SEO team to discuss the role in more detail and assess skills and experience
- Final decision and offer
Key Assessment Areas:
- Digital PR experience and skills
- Understanding of the cannabis industry and relevant trends
- Cultural fit with Mood's values and mission
- Ability to work independently and manage time effectively in a remote work environment
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Tailor your application to demonstrate your understanding of the cannabis industry and Mood's mission
- Be prepared to discuss your approach to digital PR and media outreach in the interview
ATS Keywords: Digital PR, Media Outreach, Relationship Building, SEO, Pitching, PR Platforms, Self-starting, Organized, Fast-moving, High-ownership, Cannabis Knowledge, Journalist Relationships
ASSUMPTION: The interview and application process may vary based on the company's needs and the number of applicants. Applicants should be prepared to adapt their approach based on feedback and the specific requirements of the role.
🛠️ Tools & Technologies
- Prowly (or similar PR platforms)
- Email and other communication tools
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies listed above are subject to change based on the company's evolving needs and the successful candidate's preferences and expertise.
👔 Cultural Fit Considerations
Company Values:
- Belief in the mission
- Bulldozing barriers
- Unwavering integrity
- Enduring frugality
- Do what is needed
- Distaste for incompetence
- Commitment to candor
- Only the paranoid survive
- Keep your head down
Work Style:
- Self-starting and organized
- Comfortable working in a fast-moving, high-ownership freelance role
- Adaptable and resourceful
Self-Assessment Questions:
- Do you share Mood's belief in its mission to help people access safe, high-quality THC products tailored to their use case?
- Are you comfortable working independently and managing your time effectively in a remote work environment?
- Do you have a strong work ethic and a commitment to excellence, with a dedication to compounding self-improvement?
ASSUMPTION: Applicants should carefully consider Mood's cultural standards and assess their own values and work style to ensure a good fit with the company's mission and work environment.
⚠️ Potential Challenges
- The cannabis industry is subject to regulations and legal considerations that may impact the role and responsibilities of the Digital PR Specialist
- The remote work environment may present challenges in terms of communication and collaboration with the in-house marketing and SEO team
- The freelance nature of the role may require the successful candidate to manage their own time and workload effectively
- The cannabis industry is rapidly evolving, with new trends and opportunities emerging regularly, which may require the successful candidate to adapt their approach and skills
ASSUMPTION: The potential challenges listed above are subject to change based on the company's evolving needs and the successful candidate's skills and experience.
📈 Similar Roles Comparison
- This role is similar to other digital PR specialist roles, but with a focus on the cannabis industry and e-commerce
- The cannabis industry is unique in its regulations, trends, and target audience, which may require the successful candidate to adapt their approach and skills
- This role offers the opportunity to work with a diverse team of senior employees from leading startups and companies, providing valuable learning and growth opportunities
ASSUMPTION: The comparison points listed above are subject to change based on the company's evolving needs and the successful candidate's skills and experience.
📝 Sample Projects
- Securing press from high-domain authority cannabis-friendly outlets, such as High Times, Leafly, or Weedmaps
- Building and maintaining relationships with key reporters and editors in cannabis, lifestyle, and consumer media
- Strategizing and pitching relevant news hooks and product angles, such as new product launches, industry trends, or customer success stories
ASSUMPTION: The sample projects listed above are subject to change based on the company's evolving needs and the successful candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing and communications strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Mood support the professional development and growth of its employees?
- What are the biggest challenges facing the cannabis industry, and how can this role help address them?
- How does Mood approach work-life balance and employee well-being in a remote work environment?
ASSUMPTION: The key questions listed above are subject to change based on the company's evolving needs and the successful candidate's interests and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your resume and cover letter through the application link provided
- Tailor your application to demonstrate your understanding of the cannabis industry and Mood's mission
- Prepare for the interview by researching the cannabis industry and Mood's values and cultural standards
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
