📌 Core Information
🔹 Job Title: Freelance Social Media Analyst - Global Communications Agency
🔹 Company: FleishmanHillard
🔹 Location: London, United Kingdom
🔹 Job Type: Freelance (4-5 days/week, 3-month contract with temp-to-perm potential)
🔹 Category: Marketing & Communications
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Mid-Senior level (4+ years of experience)
🔹 Remote Status: Hybrid (2 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with Fortune 500 clients to transform complex social and digital analytics into strategic recommendations
- Designing and implementing research methodologies to collect and analyze social and digital data
- Translating data-driven findings into high-level strategic insights for clients and internal teams
- Monitoring trends on key social platforms and leveraging them innovatively in your work
- Working in a global agency environment, pushing boundaries, and driving business results
ASSUMPTION: This role requires a strong background in social media analytics and a proven ability to manage projects effectively. The global nature of the agency means candidates should be comfortable working with diverse teams and clients.
📋 Key Responsibilities
✅ Research & Analysis: Design and implement research methodologies to collect and analyze social and digital data
✅ Strategic Recommendations: Translate data-driven findings into high-level strategic insights for clients and internal teams
✅ Client Partnership: Advise clients on integrating insights into their operations and outputs, becoming a trusted partner
✅ Trend Monitoring: Stay abreast of developments on key social platforms, leveraging them innovatively in your work
✅ Quality Assurance: Ensure processes are followed, maintaining documentation and developing quality control plans
✅ Stakeholder Engagement: Engage with client stakeholders to align measurement approaches with business needs
✅ Issue Escalation: Proactively identify and escalate issues impacting timelines, budgets, or data quality
ASSUMPTION: This role requires a strong analytical mindset and the ability to communicate complex findings effectively to both technical and non-technical stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum of 4 years in marketing or communications analytics, with a focus on social media
Required Skills:
- Proven ability to set priorities, meet deadlines, and manage projects effectively
- In-depth knowledge of social media platforms (LinkedIn, Instagram, YouTube, Facebook, TikTok) and native analytics
- Hands-on experience with tools such as Sprinklr, Talkwalker, NewsWhip, Tubular, Brandwatch, Audiense, StatSocial, and Tagger
- Strong analytical and deductive reasoning abilities to translate findings into actionable insights
- Proficiency in MS Excel, MS PowerPoint, Google Sheets, and Google Slides
- Excellent written and verbal communication skills
Preferred Skills:
- Experience with paid media tools, AI tools like ChatGPT or Google Gemini, or audience research tools like GlobalWebIndex
ASSUMPTION: Candidates with a strong portfolio demonstrating their analytical skills and strategic thinking will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (pro-rated for the 3-month contract, with potential for temp-to-perm conversion)
Benefits:
- Flexible working hours
- Opportunity to work with global clients
- Potential for temp-to-perm conversion
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in London. The temp-to-perm opportunity provides a pathway for long-term employment.
📌 Applicant Insights
🔍 Company Context
Industry: FleishmanHillard is a global communications agency, specializing in public relations, marketing, and digital services. They operate in a dynamic and competitive market, working with Fortune 500 clients.
Company Size: FleishmanHillard has 79 offices in more than 30 countries, plus affiliates in 45 countries, employing over 2,200 people worldwide. This size offers opportunities for diverse projects and career growth.
Founded: 1946, with a rich history of pushing boundaries and driving business results for clients.
Company Description:
- Named PRWeek’s Global Agency of the Year and Best Places to Work
- Recognized as a “Standout Agency” on Advertising Age’s A-List
- Committed to diversity, equity, and inclusion, with initiatives like FH Perspectives and FH4Inclusion
Company Specialties:
- Public relations
- Public affairs
- Marketing
- Paid media
- Digital
- Social media
- Social content
- Content marketing
- Content strategy
- Reputation management
Company Website: http://fleishmanhillard.com
ASSUMPTION: FleishmanHillard's global presence and diverse client base offer unique opportunities for professional growth and exposure to various industries.
📊 Role Analysis
Career Level: Mid-Senior level, with potential for growth and career progression within the agency
Reporting Structure: This role reports directly to the Global Research & Analytics team, collaborating with various internal teams and clients
Work Arrangement: Hybrid, with 2 office days per week, offering flexibility and a balance between remote work and in-person collaboration
Growth Opportunities:
- Potential temp-to-perm conversion after the initial 3-month contract
- Exposure to global clients and diverse projects
- Opportunities to work with cutting-edge tools and technologies
ASSUMPTION: This role offers a unique blend of flexibility, growth opportunities, and exposure to global clients, making it an attractive opportunity for mid-career professionals.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in central London
Office Location(s): 100 Southwark Street, London, England, GB
Geographic Context:
- London offers a vibrant and multicultural environment, with numerous opportunities for personal and professional growth
- The city is home to numerous global headquarters and thriving industries
- London's time zone (GMT) facilitates collaboration with global clients and teams
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: London's diverse and dynamic environment provides an ideal backdrop for a role focused on global communications and social media analytics.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Global Research & Analytics team to discuss the role, responsibilities, and expectations
- Final interview with the hiring manager or a panel of stakeholders to assess fit and alignment with company values
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with company values
- Understanding of social media platforms and trends
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on social media analytics and project management
- Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for the opportunity
- Prepare examples of your analytical work and be ready to discuss them during the interview
ATS Keywords: Social Media Analytics, Marketing Analytics, Project Management, Trend Analysis, Research Compilation, Strategic Insights, Global Communications, Client Partnership, Influencer Analysis, Tool Proficiency
ASSUMPTION: FleishmanHillard's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the team.
🛠️ Tools & Technologies
- Sprinklr
- Talkwalker
- NewsWhip
- Tubular
- Brandwatch
- Audiense
- StatSocial
- Tagger
- MS Excel, MS PowerPoint, Google Sheets, Google Slides
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Excellence
- Diversity & Inclusion
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and proactive
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, working with diverse teams and clients?
- Are you comfortable managing multiple projects and priorities, meeting tight deadlines?
- Do you possess strong analytical skills and the ability to translate complex findings into actionable insights?
- Are you passionate about social media and staying up-to-date with the latest trends and developments?
ASSUMPTION: FleishmanHillard values candidates who align with their core values and possess a strong work ethic, a collaborative mindset, and a passion for driving business results through strategic insights.
⚠️ Potential Challenges
- Managing multiple projects and priorities, balancing client needs and internal team demands
- Keeping up with the fast-paced nature of social media and digital trends
- Working in a global agency environment, with diverse teams and clients
- Adapting to the hybrid work arrangement, balancing remote work and in-person collaboration
ASSUMPTION: These challenges are inherent to the role and the agency environment, and successful candidates will possess the skills and mindset to thrive in this dynamic setting.
📈 Similar Roles Comparison
- Unlike traditional marketing or communications roles, this position focuses heavily on data analysis and strategic insights
- While the role is based in London, the global nature of the agency means candidates will work with international clients and teams
- Career progression opportunities exist within the agency, with potential for temp-to-perm conversion and exposure to diverse projects
ASSUMPTION: This role offers unique opportunities for professional growth and exposure to global clients, setting it apart from similar positions in the market.
📝 Sample Projects
- Conducting a comprehensive social media audit for a global brand, identifying trends and opportunities for improvement
- Developing a targeted influencer marketing strategy for a product launch, leveraging data-driven insights to maximize ROI
- Analyzing the impact of a global campaign on social media, providing actionable recommendations for future initiatives
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, highlighting the importance of strong analytical skills and strategic thinking.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities for this role, and how they might evolve over time?
- How does this role collaborate with other internal teams and global clients, and what opportunities exist for growth and exposure?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
- How does FleishmanHillard support the professional development and growth of its employees, particularly in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, focusing on social media analytics, project management, and strategic insights
- Prepare examples of your analytical work and be ready to discuss them during the interview
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
