Freelancer Marketing & Event München

📌 Core Information

🔹 Job Title: Freelancer Marketing & Event München

🔹 Company: WeRoad

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Freelance

🔹 Category: Marketing & Events

🔹 Date Posted: 2025-07-29

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Organizing and managing marketing events and activities
• Scouting and developing local partnerships
• Engaging with local communities and influencers
• Logistics management and problem-solving

ASSUMPTION: This role requires a high level of self-motivation, initiative, and flexibility to manage various tasks and responsibilities.

📋 Key Responsibilities

✅ Organize and manage marketing events, including events, sampling, guerrilla marketing, and more

✅ Scout and develop local partnerships through barter deals and other means

✅ Engage with local communities and influencers to promote WeRoad and WeMeet

✅ Manage event logistics, including coordination of staff, administration of events, and relationships with partners and venues

✅ Proactively seek new partnerships and sponsorship opportunities

✅ Manage the storage and logistics of materials or agencies

✅ Scout co-working spaces to organize engagement activities and brand presentations

✅ Activate local influencers to promote WeRoad and WeMeet

✅ Create content for events to be shared on Instagram

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills and the ability to work independently.

🎯 Required Qualifications

Education: Not specified

Experience: 2-5 years of experience in event management, marketing, or a related field

Required Skills:

• Excellent local knowledge and network in the event scene
• Fluency in German
• Strong organizational skills
• Problem-solving abilities
• Negotiation skills
• Ability to work under stress and in a team
• Detailed planning and problem-solving skills

Preferred Skills:

• Fluency in additional languages
• Experience in the travel industry
• Strong local connections in the millennial event scene

ASSUMPTION: While not explicitly stated, a background in marketing, events, or a related field is likely required for this role.

💰 Compensation & Benefits

Salary Range: €2,800 per month (gross)

Benefits:

• Flexibility
• Networking opportunities

Working Hours: 16 hours per week

ASSUMPTION: The salary range is based on industry standards for a freelance marketing and events role in Munich.

📌 Applicant Insights

🔍 Company Context

Industry: Leisure, Travel & Tourism

Company Size: 51-200 employees

Founded: 2017

Company Description:

• WeRoad is a community of travelers united by their will to discover faraway countries and cultures and their desire to share this experience with their peers.
• The company designs tours for groups of people that share the same interests and lifestyle and aims to secure them a life-changing experience.
• WeRoad's vision is to let their travelers find their travel companion everywhere they’ll go and to become the leading group travel tour operator for the Millennial generation.

Company Specialties:

• Group travel tours
• Millennial-focused travel experiences
• Travel coordination and community engagement

Company Website: career.weroad.travel

ASSUMPTION: WeRoad is a fast-growing startup focused on revolutionizing the travel industry by connecting people, cultures, and stories through unique, millennial-focused experiences.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: The freelancer will report directly to the DACH Communication Marketing Manager, Helen Eggers

Work Arrangement: On-site, with a focus on evening and weekend events

Growth Opportunities:

• Expanding local networks and partnerships
• Developing new marketing strategies and campaigns
• Potential full-time employment opportunities

ASSUMPTION: This role offers significant growth potential, as WeRoad continues to expand its presence in Munich and beyond.

🌍 Location & Work Environment

Office Type: Not specified (freelance role)

Office Location(s): Munich, Germany

Geographic Context:

• Munich is the capital and most populous city of Bavaria, Germany
• Munich is known for its vibrant cultural scene, including events, festivals, and nightlife
• Munich is a popular tourist destination, with a strong millennial presence

Work Schedule: Flexible, with a focus on evenings and weekends for events

ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on creativity, innovation, and collaboration.

💼 Interview & Application Insights

Typical Process:

• Technical and background-based interview with Helen Eggers, DACH Communication Marketing Manager
• Case study

Key Assessment Areas:

• Local knowledge and network
• Event management and planning skills
• Problem-solving abilities
• Communication and negotiation skills
• Cultural fit with WeRoad's values and mission

Application Tips:

• Highlight your local connections and experience in the event scene
• Demonstrate your understanding of WeRoad's mission and values
• Showcase your problem-solving skills and ability to work independently

ATS Keywords: Event Management, Marketing, Networking, Partnership Development, Content Creation, Community Engagement, Influencer Activation, Logistics, Problem Solving, Negotiation, Planning, Team Collaboration, Flexibility, Local Knowledge, Millennial Trends, Barter Deals

ASSUMPTION: The application process is designed to assess the candidate's local knowledge, event management skills, and cultural fit with WeRoad's values and mission.

🛠️ Tools & Technologies

• Not specified

ASSUMPTION: As a freelance role, the candidate is expected to have their own tools and technologies to perform their work.

👔 Cultural Fit Considerations

Company Values:

• Not specified

Work Style:

• Flexible and adaptable
• Creative and innovative
• Collaborative and team-oriented

Self-Assessment Questions:

• Do I have a strong network in the local event scene?
• Am I comfortable working independently and managing my own time?
• Do I share WeRoad's passion for connecting people, cultures, and stories through unique experiences?

ASSUMPTION: WeRoad values candidates who are passionate about travel, events, and connecting with people, and who share their commitment to creating life-changing experiences.

⚠️ Potential Challenges

• Managing multiple responsibilities and priorities
• Working flexible hours, including evenings and weekends
• Adapting to a fast-paced and dynamic work environment
• Building and maintaining a strong local network

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to WeRoad's mission and values.

📈 Similar Roles Comparison

• This role is unique to WeRoad, focusing on marketing and events for the millennial traveler
• Similar roles in the travel industry may focus on different target audiences or aspects of the travel experience
• Career progression in this role may involve expanding local networks, developing new marketing strategies, or moving into a full-time position with WeRoad

ASSUMPTION: This role offers a unique opportunity to gain experience in the fast-growing millennial travel industry and to contribute to WeRoad's mission of connecting people, cultures, and stories through unique experiences.

📝 Sample Projects

• Organizing and managing a successful marketing event for WeRoad in Munich
• Developing a strategic partnership with a local barter deal to expand WeRoad's reach in Munich
• Creating engaging content for WeRoad's Instagram account to promote upcoming events and experiences

ASSUMPTION: These sample projects demonstrate the candidate's ability to manage events, develop partnerships, and create engaging content for WeRoad's target audience.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does WeRoad support the growth and development of its freelance team members?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does WeRoad measure the success of its marketing and events initiatives?
• What opportunities are there for growth and development within WeRoad?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, their commitment to WeRoad's mission, and their eagerness to contribute to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight your local connections and experience in the event scene
• Write a cover letter demonstrating your understanding of WeRoad's mission and values, and your enthusiasm for the role
• Prepare examples of your event management and marketing work, if applicable
• Follow up with the hiring manager, Helen Eggers, after one week if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.