GERENTE DE COMUNICACIONES INTEGRADAS DE MARKETING

📌 Core Information

🔹 Job Title: Gerente de Comunicaciones Integradas de Marketing

🔹 Company: Telefónica

🔹 Location: Lima, Lima, Peru

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading national brand communication strategy
• Overseeing key teams: Marca y Medios, Publicidad, and Trade Marketing
• Managing integrated marketing campaigns across ATL, BTL, and digital channels
• Ensuring brand consistency and relevance across all customer touchpoints
• Administering the marketing budget and aligning local communication with global directives

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and deep knowledge of the Peruvian market, particularly in regional dynamics.

📋 Key Responsibilities

✅ Design and implement the annual integrated communications plan, aligning with business and brand objectives

✅ Lead and coordinate the Marca y Medios, Publicidad, and Trade Marketing teams, fostering collaboration and synergy

✅ Supervise ATL, BTL, and digital advertising campaigns, ensuring effectiveness, brand coherence, and results orientation

✅ Guarantee a solid and consistent brand presence throughout the country, with strategic emphasis on regions outside Lima

✅ Manage the marketing budget, ensuring efficient resource allocation

✅ Align local communication with global guidelines while maintaining flexibility for market adaptation

✅ Manage relationships with creative agencies, media outlets, and other strategic partners

✅ Monitor campaign performance through relevant KPIs and generate reports for senior management

✅ Identify market trends and new opportunities for brand communication and positioning

✅ Manage the brand's social media channels and monitor brand sentiment

✅ Collaborate with the Digital Channels team to articulate the full-funnel digital strategy

✅ Monitor brand power metrics: TGRPs, consideration, relevance, and Google mindshare

ASSUMPTION: This role involves a high degree of strategic planning, team coordination, and stakeholder management, requiring strong organizational skills and adaptability.

🎯 Required Qualifications

Education: Degree in Marketing, Communications, Public Relations, or a related field

Experience: Minimum 7 years in similar roles, preferably in telecommunications, consumer goods, or services

Required Skills:

• Proven expertise in brand strategy, media, advertising, and trade marketing
• Experience leading multidisciplinary teams
• Deep understanding of the Peruvian market, particularly regional dynamics
• Fluency in Spanish (English proficiency is a plus)

Preferred Skills:

• Experience working with international matrices or multinational environments
• Knowledge of marketing automation tools and CRM
• Familiarity with marketing performance metrics (ROI, GRPs, CTR, etc.)
• Experience in decentralized or territorial campaign management
• Knowledge of sustainability communication

ASSUMPTION: Candidates with experience in the telecommunications industry or working with international matrices will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: The average salary for a Marketing Manager in Lima, Peru, is around PEN 30,000 - 45,000 per month, depending on experience and skills. This role may fall within or above this range based on the candidate's qualifications and the company's compensation structure.

Benefits:

• Health insurance and retirement plans
• Employee discounts on Telefónica products and services
• Training and development opportunities
• Flexible work arrangements (hybrid or remote work may be considered)

Working Hours: Full-time position, typically Monday to Friday, 8:30 AM to 5:30 PM, with flexibility based on project needs

ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's experience and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications

Company Size: Telefónica has 5,001-10,000 employees globally, providing a large and diverse work environment with ample opportunities for growth and learning

Founded: Telefónica was founded in 1924, with a rich history and extensive experience in the telecommunications industry

Company Description:

• Telefónica is a global leader in telecommunications, technology, and digital services, with a strong presence in Europe and Latin America
• The company offers a wide range of products and services, including mobile and fixed-line communications, internet, and television
• Telefónica is committed to innovation, sustainability, and digital transformation, investing in emerging technologies such as 5G, IoT, and big data

Company Specialties:

• Cybersecurity
• Cloud services
• Big data and analytics
• IoT and connectivity solutions
• Artificial intelligence and machine learning
• Blockchain technology

Company Website: Telefónica Website

ASSUMPTION: Telefónica's extensive experience and global presence offer applicants a unique opportunity to work in a dynamic and multicultural environment, with exposure to cutting-edge technologies and innovative projects.

📊 Role Analysis

Career Level: Mid to senior-level management position, reporting directly to the Marketing Director

Reporting Structure: The Gerente de Comunicaciones Integradas de Marketing will oversee the Marca y Medios, Publicidad, and Trade Marketing teams, with a total of approximately 30 direct reports

Work Arrangement: This role is primarily on-site, with some flexibility for hybrid or remote work, depending on the candidate's needs and the team's requirements

Growth Opportunities:

• Progression to senior marketing roles within Telefónica or its subsidiaries
• Expansion into international markets, given Telefónica's global presence
• Development of leadership and management skills through team supervision and project management

ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and international exposure, for candidates who demonstrate strong performance and leadership skills.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces with a mix of open-plan and private offices

Office Location(s): Telefónica's Lima office is located in the district of Surquillo, with easy access to public transportation and nearby amenities

Geographic Context:

• Lima is the capital and largest city of Peru, with a population of over 10 million people
• The city offers a diverse range of cultural, historical, and culinary experiences, as well as vibrant nightlife and entertainment options
• Lima has a mild, semi-arid climate, with temperatures ranging from 15°C to 25°C (59°F to 77°F) throughout the year

Work Schedule: The standard workweek is Monday to Friday, from 8:30 AM to 5:30 PM, with flexibility based on project needs and team coordination

ASSUMPTION: Lima offers a dynamic and multicultural work environment, with a wide range of leisure and entertainment options for professionals living and working in the city.

💼 Interview & Application Insights

Typical Process:

• Online application submission and initial screening
• Phone or video call interview with the HR department
• In-person or virtual interview with the Marketing Director and/or other department heads
• Final interview with the CEO or another senior executive
• Background check and reference verification

Key Assessment Areas:

• Strategic thinking and brand management skills
• Leadership and team management capabilities
• Market knowledge and understanding of the Peruvian consumer
• Communication and presentation skills
• Adaptability and problem-solving abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the Peruvian market and Telefónica's business by providing specific examples and insights
• Prepare a portfolio or case studies showcasing your marketing and communication achievements, if applicable
• Follow up with the HR department or your contact within Telefónica after submitting your application

ATS Keywords: Marketing, Brand Management, Communication Strategy, Team Leadership, Market Analysis, Campaign Management, CRM, Performance Metrics, Social Media Management, Sustainability Communication

ASSUMPTION: Telefónica's recruitment process is designed to assess candidates' strategic thinking, leadership, and market knowledge, with a focus on finding the best fit for the company's culture and long-term goals.

🛠️ Tools & Technologies

• Marketing automation and CRM platforms (e.g., Salesforce, HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Sprout Social, Buffer)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
• Project management software (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: Familiarity with industry-standard marketing and communication tools will be beneficial for candidates applying to this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous learning
• Collaboration and teamwork
• Integrity and ethical behavior
• Diversity, inclusion, and equal opportunities

Work Style:

• Dynamic and fast-paced environment
• Strong focus on teamwork and collaboration
• Results-driven and performance-oriented culture
• Openness to new ideas and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with diverse teams?
• Do you have a proven track record of driving results and achieving objectives?
• Are you open to learning and adapting to new situations and challenges?

ASSUMPTION: Telefónica values candidates who are customer-focused, innovative, collaborative, and results-driven, with a strong commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing a large, multidisciplinary team with diverse priorities and workloads
• Balancing global directives with local market adaptation and customization
• Ensuring consistent brand messaging across multiple channels and touchpoints
• Optimizing marketing spend and maximizing ROI across various campaigns and initiatives

ASSUMPTION: Successful candidates will possess strong leadership, project management, and stakeholder communication skills to overcome these challenges effectively.

📈 Similar Roles Comparison

• Compared to other marketing management roles, this position places a stronger emphasis on integrated communication strategy and team leadership
• In the telecommunications industry, this role may require a deeper understanding of regulatory and competitive dynamics
• Career progression in this role may involve expanding into international markets or taking on more strategic responsibilities within Telefónica

ASSUMPTION: Applicants should consider their long-term career goals and how this role aligns with their desired growth trajectory within the marketing and communications field.

📝 Sample Projects

• Developing and executing a successful brand relaunch campaign, including market research, positioning, and messaging
• Managing a regional advertising campaign, optimizing spend and maximizing ROI across multiple channels and touchpoints
• Implementing a customer relationship management (CRM) system and driving user adoption and engagement

ASSUMPTION: These sample projects illustrate the strategic, tactical, and operational aspects of the Gerente de Comunicaciones Integradas de Marketing role, showcasing the diverse range of responsibilities and skills required for success.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department?
• How does this role contribute to Telefónica's overall business strategy and growth objectives?
• What are the key priorities for this role in the first 90 days?
• How does Telefónica support the professional development and growth of its employees?
• What are the most significant challenges facing the marketing team, and how can this role address them?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding Telefónica's business and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Telefónica careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or case studies showcasing your marketing and communication achievements, if applicable
• Follow up with the HR department or your contact within Telefónica after submitting your application
• Prepare for interviews by researching Telefónica's business, market position, and competition, as well as the specific challenges and opportunities facing the marketing team

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.