Gerente de Trade Marketing

📌 Core Information

🔹 Job Title: Gerente de Trade Marketing

🔹 Company: Elanco

🔹 Location: Guadalajara, Jalisco, Mexico

🔹 Job Type: Full-Time

🔹 Category: Pharmaceutical Manufacturing

🔹 Date Posted: 2025-04-23

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days in the office)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing innovative trade marketing strategies to enhance brand perception and drive sales
• Building strong retailer relationships and differentiating Elanco's offerings from competitors
• Analyzing performance metrics and refining trade marketing plans based on data insights
• Managing budgets and ensuring attainment of brand KPI targets

ASSUMPTION: This role requires a strategic thinker with a passion for retail success and a strong background in trade marketing. The hybrid work model allows for flexibility while maintaining a strong office presence.

📋 Key Responsibilities

✅ Develop and implement trade marketing strategies to increase brand perception and sales, such as product launches, loyalty programs, and public relations

✅ Act as the key liaison between product development and buyers

✅ Maintain customer relationships for future purchases

✅ Cultivate programs that ensure products sell in-store

✅ Analyze performance metrics and share insights with stakeholders

✅ Manage budgets and develop and monitor budgets for trade marketing activities

✅ Conduct market analysis to understand consumer, retailer, and competitor trends

✅ Identify growth opportunities and refine trade marketing plans based on data insights

✅ Manage relationships with partners and clients

✅ Manage category management, including category and space management and appropriate range by channel

✅ Ensure brand KPI targets and track and take action on KPIs

ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and strong communication skills. The successful candidate will be able to build and maintain strong relationships with partners, clients, and internal stakeholders.

🎯 Required Qualifications

Education: Bachelor Degree

Experience: Extensive industry knowledge, 5-7 years experience in trade marketing

Required Skills:

• Showroom, trade marketing, or tiered distribution experience
• Fluent English
• Analytical skills: Experience analyzing large amounts of data and trends

Preferred Skills:

• Good presentation and communication skills
• Proficiency in Excel and PowerPoint
• Good interpersonal skills
• Strong knowledge of consumer industry
• Strong range management
• Ability to think critically and creatively

ASSUMPTION: While a Bachelor's degree is required, a relevant master's degree or additional certifications could provide a competitive edge. Fluency in Spanish is also highly desirable for this role in Guadalajara.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between MXN 150,000 and MXN 250,000 per year, based on industry standards for a trade marketing manager with 5-10 years of experience in Guadalajara.

Benefits:

• Health insurance
• Retirement savings plan
• Employee assistance program
• Discounted pet care services

Working Hours: Full-time, with a hybrid work model requiring 3 days in the office

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Elanco offers a comprehensive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Elanco operates in the pharmaceutical manufacturing industry, focusing on animal health products for both farm animals and pets. The company is a global leader in its sector, with a strong presence in Mexico.

Company Size: Elanco is a large company with 5,001-10,000 employees worldwide, providing ample opportunities for career growth and development.

Founded: Elanco was founded in 1954 and has since grown into a global animal health company, committed to improving the health of animals through innovative products and services.

Company Description:

• Elanco is dedicated to improving the health of animals through innovative products and services for pets and farm animals around the world
• The company provides solutions that empower veterinarians, farmers, and all those who care for animals with the tools they need to help animals live healthy lives
• Elanco's commitment to sustainability is reflected in its Elanco Healthy Purpose™ framework, focusing on delivering sustainable solutions to advance the well-being of animals, people, and the planet

Company Specialties:

• Food Safety
• Food Production
• Animal Health
• and Pets

Company Website: http://www.elanco.com

ASSUMPTION: Elanco's focus on sustainability and social responsibility makes it an attractive employer for candidates seeking a company that aligns with their values. The company's global presence also offers opportunities for international career development.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking, leadership, and strong communication skills to drive trade marketing initiatives and achieve sales goals.

Reporting Structure: The Trade Marketing Manager reports directly to the Marketing Director and works closely with cross-functional teams, including product development, sales, and finance.

Work Arrangement: The hybrid work model allows for flexibility while maintaining a strong office presence, fostering collaboration and teamwork.

Growth Opportunities:

• Progression to a senior trade marketing role or a marketing management position
• Expansion into new markets or product categories
• Development of leadership and management skills through mentorship and training programs

ASSUMPTION: Elanco's large size and global presence offer numerous opportunities for career growth and development. The successful candidate will have the chance to work on high-impact projects and contribute to the company's overall success.

🌍 Location & Work Environment

Office Type: Elanco's Guadalajara office is a modern, collaborative workspace that fosters innovation and teamwork.

Office Location(s): 2500 Innovation Way N, Greenfield, IN 46140, US

Geographic Context:

• Guadalajara is the second-largest city in Mexico, with a vibrant culture and a strong economy
• The city is known for its rich history, beautiful architecture, and delicious food
• Guadalajara offers a high quality of life, with numerous entertainment options, including museums, theaters, and sports events

Work Schedule: Full-time, with a hybrid work model requiring 3 days in the office

ASSUMPTION: Guadalajara's dynamic business environment and cultural attractions make it an exciting place to live and work. The hybrid work model offers a healthy work-life balance, allowing employees to enjoy the city's many offerings while maintaining a strong office presence.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing director
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data interpretation
• Communication and presentation skills
• Relationship-building and stakeholder management

Application Tips:

• Tailor your resume and cover letter to highlight your trade marketing experience and relevant skills
• Prepare examples of successful trade marketing campaigns you've led or contributed to
• Research Elanco's company culture and values to demonstrate your fit with the organization

ATS Keywords: Trade Marketing, Retail Success, Sales Strategies, Product Launches, Loyalty Programs, Market Analysis, Budget Management, Category Management, Brand KPIs

ASSUMPTION: Elanco's recruitment process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit. Applicants should prepare thoroughly and demonstrate their understanding of the trade marketing landscape and Elanco's business.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Data analysis tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in Microsoft Office Suite is essential for this role, as it is used for data analysis, presentation, and project management. Familiarity with CRM and data analysis tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards in all actions and decisions
• Innovation: Embracing a growth mindset and continuously seeking new ideas and solutions
• Collaboration: Working together to achieve common goals and drive success
• Accountability: Taking responsibility for one's actions and delivering on commitments

Work Style:

• Strategic: Focused on long-term goals and planning
• Analytical: Data-driven and results-oriented
• Collaborative: Working effectively with cross-functional teams and stakeholders
• Adaptable: Able to pivot and adjust strategies based on changing market conditions

Self-Assessment Questions:

• How do you align with Elanco's company values, and how have you demonstrated them in previous roles?
• How comfortable are you working in a hybrid work environment, and how do you ensure productivity and collaboration in this setting?
• How do you approach strategic planning, and how have you adapted your strategies based on data insights or market changes?

ASSUMPTION: Elanco's company values are integral to its culture and success. Candidates should be able to demonstrate their alignment with these values and provide specific examples of how they have embodied them in previous roles.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing their priorities
• Adapting to a dynamic and evolving market landscape
• Ensuring consistent brand messaging and positioning across various channels and partners
• Maintaining a strong work-life balance in a hybrid work environment

ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their strong communication skills, strategic thinking, and adaptability.

📈 Similar Roles Comparison

• Unlike other trade marketing roles, this position requires a strong focus on retail success and sales strategies
• Elanco's global presence offers opportunities for international career development and exposure to diverse markets
• This role provides a unique opportunity to work at the intersection of animal health and consumer goods, driving innovation and growth in the pet care industry

ASSUMPTION: Candidates should consider how this role differs from other trade marketing positions and how their unique qualifications and experiences make them a strong fit for this opportunity.

📝 Sample Projects

• Developing and executing a successful product launch campaign, including in-store promotions, sampling events, and digital marketing initiatives
• Conducting a comprehensive market analysis to identify growth opportunities and refine trade marketing strategies
• Managing a team to optimize category management, ensuring appropriate product placement, and maximizing sales potential

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the trade marketing manager role, highlighting the importance of data-driven decision-making, collaboration, and adaptability.

❓ Key Questions to Ask During Interview

• How does Elanco support the professional development and growth of its trade marketing managers?
• Can you describe the team structure and dynamics within the marketing department?
• How does Elanco foster a culture of innovation and collaboration, and how does this role contribute to that culture?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
• How does Elanco approach sustainability and social responsibility, and how does this role contribute to those efforts?

ASSUMPTION: These questions demonstrate the candidate's interest in Elanco's company culture, team dynamics, and performance metrics, while also showcasing their alignment with the organization's values and commitment to sustainability.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your trade marketing experience and relevant skills
• Prepare examples of successful trade marketing campaigns you've led or contributed to
• Research Elanco's company culture and values to demonstrate your fit with the organization
• Follow up with the hiring manager one week after your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.