Global Acquisition Marketing Director

📌 Core Information

🔹 Job Title: Global Acquisition Marketing Director

🔹 Company: TMGM

🔹 Location: Singapore, Singapore

🔹 Job Type: Full-time

🔹 Category: Financial Services

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading TMGM’s global acquisition strategy to drive customer growth across all markets
• Directly managing and mentoring regional acquisition heads
• Overseeing multi-channel acquisition campaigns and optimizing performance
• Collaborating with cross-functional teams to ensure a unified approach to market expansion
• Building and nurturing external partnerships to unlock new acquisition opportunities
• Championing a culture of innovation, continuous learning, and high performance within the team

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of global digital marketing trends to succeed in the competitive online trading landscape.

📋 Key Responsibilities

✅ Lead the global acquisition strategy, setting vision, KPIs, and execution plans aligned with TMGM’s growth objectives in CFD, Crypto, and FX markets

✅ Directly manage and mentor the Head of Regional Acquisition and Growth (SEA) and Head of Regional Acquisition and Growth (ROW)

✅ Plan, execute, and optimize multi-channel acquisition campaigns across paid search, display, retargeting, affiliate marketing, social media, partnerships, and client-owned digital channels

✅ Leverage advanced analytics to monitor channel performance, optimize campaigns, and drive ROI, customer acquisition, and brand awareness globally

✅ Collaborate with Product, Brand Marketing, CRM, and regional teams to ensure a unified approach to market expansion, campaign execution, and brand messaging

✅ Develop and manage the global acquisition marketing budget, ensuring efficient allocation of resources and maximum impact

✅ Build and nurture external partnerships to unlock new acquisition opportunities and drive growth in both established and emerging markets

✅ Champion a culture of innovation, continuous learning, and high performance within the Acquisition Marketing team, providing ongoing training and development

✅ Stay ahead of industry trends, competitor activity, and regulatory changes to inform strategy and maintain TMGM’s competitive edge

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time as the company grows and expands.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or related field (Master’s preferred)

Experience: 8+ years of experience in digital marketing and customer acquisition, with at least 3 years in a leadership role within the online trading, fintech, or financial services sector

Required Skills:

• Proven expertise in developing and executing global acquisition strategies across multiple digital channels
• Strong analytical skills with experience leveraging data and analytics tools to inform decision-making and optimize performance
• Proven ability to lead, inspire, and develop high-performing teams across regions and cultures
• Exceptional relationship-building, communication, and stakeholder management skills
• Deep understanding of the global CFD, Crypto, and FX markets, including regulatory and competitive landscapes
• Experience managing significant marketing budgets and delivering against ambitious growth targets
• Passion for TMGM’s mission, brand, and growth stage, with a drive to expand awareness and market share worldwide

Preferred Skills:

• Experience working in a multicultural environment
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the global nature of the position and the company's primary language of operation.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a senior marketing role in Singapore, the estimated salary range for this position is SGD 180,000 - 250,000 per annum. Final compensation will be determined based on the candidate's qualifications and experience.

Benefits:

• Competitive benefits package, including health insurance and retirement plans
• Performance-based bonuses and incentives
• Opportunities for professional growth and development
• Dynamic, multicultural work environment

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM), with flexibility for occasional remote work and adjusted hours as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience. The benefits listed are subject to change and may be adjusted based on the company's policies and the candidate's employment status.

📌 Applicant Insights

🔍 Company Context

Industry: TMGM operates in the competitive and dynamic financial services industry, focusing on online trading, CFDs, and forex. The company is well-positioned to capitalize on growth opportunities in the Asia Pacific region and beyond.

Company Size: TMGM is a mid-sized company with approximately 500 employees across three continents. This size offers applicants the opportunity to work in a growing organization with ample room for career advancement.

Founded: TMGM was established in 2013 with headquarters in Sydney, Australia. The company has since expanded its presence globally, with a significant focus on the Asia Pacific region.

Company Description:

• TMGM is a global online trading platform that empowers investors to manage their investment portfolios efficiently, providing access to various products, including Forex, Shares, Precious Metals, Energies, Indices, and Futures.
• The company takes pride in being Chelsea FC's Official Regional Online Forex and Trading Partner in the Asia Pacific region.
• TMGM simplifies direct CFD trading through a sophisticated online platform, offering advanced technology, unparalleled support, and an innovative structure that allows traders to focus on making informed investment decisions while the company handles the rest.

Company Specialties:

• Forex trading
• CFD trading
• Commodity trading
• MetaTrader
• Forex Brokerage

Company Website: https://www.tmgm.com/en-au

ASSUMPTION: TMGM's focus on innovation, client-centric approach, and global expansion makes it an attractive employer for ambitious marketing professionals seeking to make a significant impact in the competitive online trading landscape.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the Chief Commercial Officer (CCO). The Global Acquisition Marketing Director is responsible for leading the global acquisition strategy and overseeing the entire Acquisition Marketing function.

Reporting Structure: The Global Acquisition Marketing Director will have two direct reports: the Head of Regional Acquisition and Growth (SEA) and the Head of Regional Acquisition and Growth (ROW).

Work Arrangement: This role is primarily on-site, with the possibility of occasional remote work and adjusted hours as needed. The Global Acquisition Marketing Director will be expected to travel periodically to visit regional offices and attend industry events.

Growth Opportunities:

• As TMGM continues to expand globally, there will be opportunities for the Global Acquisition Marketing Director to grow into a more senior role or take on additional responsibilities within the company.
• The company's focus on innovation and continuous learning provides ample opportunities for professional development and skill-building.
• TMGM's multicultural environment offers exposure to diverse perspectives and the chance to build a global network of industry contacts.

ASSUMPTION: The Global Acquisition Marketing Director role is well-positioned for career growth and development, given TMGM's ambitious expansion plans and commitment to fostering a culture of continuous learning.

🌍 Location & Work Environment

Office Type: TMGM's Singapore office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 100 Barangaroo Ave, Level 28, International One Tower, Sydney, New South Wales 2000, AU (Headquarters); additional offices in Singapore, Malaysia, and other global locations

Geographic Context:

• Singapore is a major financial hub in the Asia Pacific region, with a thriving startup ecosystem and a strong focus on innovation and technology.
• The city-state's multicultural environment offers a diverse range of cultural experiences and culinary delights.
• Singapore's strategic location makes it an ideal base for managing global acquisition marketing efforts.

Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 6:00 PM) with flexibility for occasional remote work and adjusted hours as needed

ASSUMPTION: TMGM's Singapore office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development in the heart of one of Asia's most vibrant cities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• First-round interview with the hiring manager (CCO)
• Second-round interview with key stakeholders from the Acquisition Marketing team
• Final-round interview with the CEO or another senior executive

Key Assessment Areas:

• Strategic thinking and global acquisition marketing expertise
• Leadership skills and team management capabilities
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with TMGM's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the global CFD, Crypto, and FX markets and TMGM's competitive landscape
• Showcase your ability to lead and manage high-performing teams across regions and cultures
• Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and leadership potential

ATS Keywords: Global Acquisition Marketing, Digital Marketing, Customer Acquisition, Leadership, Analytics, Campaign Management, Budget Management, Relationship Building, Team Management, Market Expansion, Innovation, Performance Optimization, Strategic Partnerships, Brand Messaging, Regulatory Knowledge, Multicultural Awareness, Data-Driven Decision Making

ASSUMPTION: TMGM's recruitment process is designed to assess candidates' technical skills, cultural fit, and leadership potential. Applicants should be prepared to demonstrate their expertise and passion for driving global acquisition marketing strategies in a competitive and dynamic industry.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Facebook Ads
• LinkedIn Ads
• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies listed above are subject to change based on the company's evolving needs and market trends. Applicants should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Client-centric approach
• Innovation and continuous learning
• Collaboration and teamwork
• Integrity and accountability
• Global mindset

Work Style:

• Dynamic and fast-paced environment
• Results-driven and data-focused
• Collaborative and inclusive culture
• Openness to new ideas and feedback

Self-Assessment Questions:

• Do you thrive in a dynamic, multicultural environment, and are you comfortable working with diverse teams across regions?
• Are you passionate about driving global acquisition marketing strategies and staying ahead of industry trends and competitor activity?
• Do you possess strong leadership skills and the ability to inspire and develop high-performing teams?

ASSUMPTION: TMGM's culture is built on a foundation of innovation, collaboration, and a client-centric approach. Applicants should assess their fit with these values and work style preferences before applying to ensure a successful and fulfilling career at the company.

⚠️ Potential Challenges

• The competitive and dynamic nature of the online trading industry may present challenges in maintaining market share and driving customer growth
• Managing a global team with members across different time zones and cultures may require additional communication and coordination efforts
• The role may require occasional travel to visit regional offices and attend industry events, which could disrupt personal schedules and routines
• TMGM's ambitious growth plans may result in a fast-paced and sometimes unpredictable work environment, with shifting priorities and tight deadlines

ASSUMPTION: Applicants should be prepared to navigate these potential challenges and demonstrate their ability to thrive in a competitive, dynamic, and fast-paced environment.

📈 Similar Roles Comparison

• Unlike other senior marketing roles, the Global Acquisition Marketing Director position at TMGM focuses specifically on driving global customer acquisition and growth across multiple digital channels
• TMGM's focus on innovation and continuous learning sets it apart from other online trading companies, providing applicants with unique opportunities for professional development and growth
• As a mid-sized company with ambitious expansion plans, TMGM offers applicants the chance to make a significant impact on the organization's success and contribute to its global growth trajectory

ASSUMPTION: Applicants should consider the unique aspects of TMGM's culture, focus, and growth trajectory when evaluating this role compared to similar positions at other companies.

📝 Sample Projects

• Developing and executing a global acquisition marketing strategy that drives customer growth and expands TMGM's market share in the competitive online trading landscape
• Optimizing multi-channel acquisition campaigns to maximize ROI and minimize customer acquisition costs
• Building and nurturing strategic partnerships with external organizations to unlock new acquisition opportunities and drive growth in both established and emerging markets

ASSUMPTION: The sample projects listed above are intended to provide applicants with a sense of the Global Acquisition Marketing Director's responsibilities and the impact they can make in this role. The specific projects and initiatives may vary based on the company's evolving needs and market trends.

❓ Key Questions to Ask During Interview

• Can you describe the current state of TMGM's global acquisition marketing efforts, and what are the key priorities for this role in the first 90 days?
• How does TMGM support the professional development and growth of its employees, particularly in the Acquisition Marketing team?
• Can you provide examples of TMGM's commitment to innovation and continuous learning, and how does this translate into the Global Acquisition Marketing Director's role?
• How does TMGM approach collaboration and communication across its global offices, and what tools and processes are in place to facilitate effective teamwork?
• What are the key challenges facing TMGM in the competitive online trading landscape, and how can the Global Acquisition Marketing Director contribute to overcoming these obstacles?

ASSUMPTION: Applicants should use the interview process to assess their fit with TMGM's culture, values, and growth trajectory, as well as to understand the specific challenges and opportunities presented by this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your expertise in global acquisition marketing, leadership, and data-driven decision-making
• Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and leadership potential
• Research TMGM's competitive landscape and industry trends to demonstrate your understanding of the global online trading market and the company's position within it
• Follow up with the hiring manager (CCO) one week after submitting your application to express your continued interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.