📌 Core Information
🔹 Job Title: Global Brand Associate Director COPD
🔹 Company: AstraZeneca
🔹 Location: Gaithersburg, MD & Wilmington, DE
🔹 Job Type: Full-Time, Hybrid (3 days on-site)
🔹 Category: Pharmaceuticals
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading the development and implementation of the brand pre-launch and promotional activity plan.
- Coordinating global initiatives and engaging with local marketing teams for aligned execution.
- Collaborating cross-functionally with global and local teams to shape promotional plans.
- Providing promotional input to the global strategy and business strategy plan (BSP).
ASSUMPTION: This role requires strong leadership, strategic thinking, and cross-functional collaboration skills to drive brand success in a global context.
📋 Key Responsibilities
✅ Lead the development and implementation of the brand pre-launch and promotional activity plan.
✅ Coordinate the rollout of global initiatives and engagement plans with a focus on G8-12 markets.
✅ Actively participate in the global commercial working group and extended global brand team (GBT).
✅ Engage with local marketing teams to ensure flawless and aligned execution of the promotional plan.
✅ Provide promotional input to the global strategy and BSP.
✅ Engage with key external experts (KEEs) to gather input and inform the promotional strategy and activities plan, including advocacy development.
ASSUMPTION: This role involves working with incomplete and evolving product profiles, requiring adaptability and strong strategic thinking.
🎯 Required Qualifications
Education: Bachelor’s degree required, preferably in business or a scientific field.
Experience: A minimum of 5 to 10 years’ marketing experience in healthcare or biopharma industry, with a strong preference for experience in the respiratory therapeutic area.
Required Skills:
- Strong planning and strategic thinking skills.
- Demonstrated ability to lead without authority and influence cross-functional teams.
- Ability to gauge the feasibility, impact, and risks of proposed programs.
- Strong leadership, influencing, and communication skills.
- Ability to manage complex projects and bring ideas to action.
- Strong analytical, organizational, and communication skills (written and verbal).
- Proven ability to collaborate across functional and geographic boundaries.
Preferred Skills:
- Strong understanding of launching medicines in the US health system.
ASSUMPTION: Given the global nature of this role, experience working in a multinational environment and navigating cultural differences would be beneficial but not explicitly required.
💰 Compensation & Benefits
Salary Range: $180,875 - $271,313 per year (AI-estimated based on experience level and industry standards)
Benefits:
- Short-Term Incentive Bonus
- Equity-Based Long-Term Incentive Program
- Retirement Contribution
- Paid Vacation and Holidays
- Paid Leaves
- Health Benefits (Medical, Prescription Drug, Dental, and Vision coverage)
Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement (3 days on-site).
ASSUMPTION: The provided salary range is an AI-estimate based on the given experience level and industry standards. Actual compensation may vary based on individual performance, company or team performance, and market factors.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1999 (as AstraZeneca, with roots tracing back to 1928)
Company Description:
- AstraZeneca is a global, science-led biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines.
- The company has a portfolio of medicines for cardiovascular, renal, metabolism, respiratory, and immunology diseases.
- AstraZeneca is committed to pushing the boundaries of science to deliver life-changing medicines to patients worldwide.
Company Specialties:
- Pharmaceutical
- Biopharmaceutical
- Innovation
- Research and development
- Global business
Company Website: http://www.astrazeneca.com
ASSUMPTION: Working at AstraZeneca offers opportunities to collaborate with a diverse global team and contribute to innovative medicines that improve patients' lives.
📊 Role Analysis
Career Level: Mid to Senior-level management role
Reporting Structure: Reports to the Head of Marketing
Work Arrangement: Hybrid (3 days on-site, with flexibility for remote work)
Growth Opportunities:
- Potential to take on additional responsibilities as the brand portfolio grows.
- Opportunities to work on global projects and gain exposure to different markets and cultures.
- Possibility to transition into other roles within the global marketing organization as experience and skills develop.
ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Corporate office with a hybrid work arrangement
Office Location(s): Gaithersburg, MD & Wilmington, DE
Geographic Context:
- Gaithersburg, MD: A suburb of Washington, D.C., with a mix of urban and suburban environments.
- Wilmington, DE: The largest city in the state, located near the Pennsylvania border, offering a blend of urban and rural living.
Work Schedule: Full-time, with flexibility for remote work (2 days remote, 3 days on-site)
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional stakeholders
- Final interview with the Head of Marketing
Key Assessment Areas:
- Strategic thinking and planning skills
- Leadership and influencing abilities
- Cross-functional collaboration and communication skills
- Adaptability and problem-solving skills
Application Tips:
- Highlight relevant marketing experience, particularly in the respiratory therapeutic area.
- Demonstrate strong planning and strategic thinking skills in your resume and interview responses.
- Prepare examples of successful brand launches or promotional campaigns to discuss during the interview.
- Research AstraZeneca's brand portfolio and recent initiatives to show your familiarity with the company and its products.
ATS Keywords: Global brand strategy, promotional planning, cross-functional collaboration, respiratory therapy, strategic thinking, leadership, marketing, brand launch
ASSUMPTION: AstraZeneca's interview process focuses on assessing candidates' strategic thinking, leadership, and cross-functional collaboration skills, as well as their cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
ASSUMPTION: Familiarity with these tools is beneficial but not always required, as AstraZeneca provides training and support for new hires.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric
- Science-driven
- Collaborative
- Committed
- Curious
Work Style:
- Results-driven
- Collaborative and inclusive
- Adaptable and resilient
- Data-driven and analytical
- Innovative and curious
Self-Assessment Questions:
- How do you embody AstraZeneca's patient-centric value in your work?
- Can you provide an example of a time when you had to adapt to a changing situation or incomplete information, and how you handled it?
- How do you approach collaborating with cross-functional teams to achieve shared goals?
ASSUMPTION: AstraZeneca values candidates who align with their patient-centric culture, demonstrate strong collaboration skills, and exhibit a growth mindset.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities in a global matrix organization.
- Navigating ambiguity and incomplete information, particularly in the early stages of brand development.
- Balancing the need for strategic thinking with the requirement for tactical execution.
- Adapting to a fast-paced and dynamic work environment.
ASSUMPTION: These challenges can be mitigated by strong leadership, effective communication, and a results-driven approach.
📈 Similar Roles Comparison
- Unlike other global brand roles, this position focuses on a specific therapeutic area (respiratory) and has a strong emphasis on pre-launch activities.
- In comparison to other pharmaceutical marketing roles, this position requires a deeper understanding of global commercial projects and activity planning.
- Career progression in this role may involve transitioning to other global marketing positions or taking on additional responsibilities within the brand portfolio.
ASSUMPTION: This role offers unique opportunities and challenges compared to other global brand positions in the pharmaceutical industry.
📝 Sample Projects
- Developing a global brand strategy for a new respiratory therapy, considering regional market differences and customer insights.
- Coordinating a global congress or brand forum, involving cross-functional teams and external stakeholders to align on promotional plans and gather feedback.
- Analyzing market data and competitive landscapes to inform promotional strategies and tactics for a specific respiratory therapy.
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the role, requiring strong planning, analytical, and communication skills.
❓ Key Questions to Ask During Interview
- Can you describe the current brand portfolio and how this role fits into the overall global marketing strategy?
- How does AstraZeneca support the professional development and growth of its marketing team members?
- Can you provide an example of a successful brand launch or promotional campaign within AstraZeneca, and what made it successful?
- How does AstraZeneca approach working with key external experts (KEEs) and other external stakeholders to inform promotional strategies?
- What are the most significant challenges facing the respiratory therapy area, and how does this role address them?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and the broader industry landscape, while also providing insight into the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant marketing experience, particularly in the respiratory therapeutic area.
- Tailor your cover letter to demonstrate your understanding of the role and your fit with AstraZeneca's culture.
- Prepare examples of successful brand launches or promotional campaigns to discuss during the interview.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
