📌 Core Information
🔹 Job Title: Global Brand Associate Director COPD
🔹 Company: AstraZeneca
🔹 Location: Gaithersburg, Maryland, United States
🔹 Job Type: Full-Time, Hybrid (3 days per week in the office)
🔹 Category: Pharmaceuticals
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading the development and implementation of the brand pre-launch and promotional activity plan for Tozorakimab, a novel high affinity IL-33 antibody.
- Collaborating cross-functionally with global and local teams to ensure a flawless and aligned execution of the promotional plan.
- Engaging with Key External Experts (KEEs) to gather input and inform the promotional strategy and activities plan, including advocacy development.
- Contributing to the development of marketing plans to maximize the value of the brand, with a specific focus on opportunity assessments, global commercial projects, and activity planning.
- Working with the Brand Leadership team to develop and measure aspects of the brand strategy, with a focus on shaping the development of promotional plans.
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and collaboration to successfully launch Tozorakimab in its first indications of COPD and severe viral Lower Respiratory Tract Disease (svLRTD) in 2027.
📋 Key Responsibilities
✅ Lead the development and implementation of the brand pre-launch and promotional activity plan for Tozorakimab.
✅ Coordinate the rollout of global initiatives and projects, with a focus on the G8-12 markets.
✅ Engage with local marketing teams to ensure a flawless and aligned execution of the promotional plan.
✅ Provide promotional input to the global strategy and Brand Strategy Plan (BSP).
✅ Engage with KEEs to gather input and inform the promotional strategy and activities plan, including advocacy development.
✅ Be an active member of the global commercial working group and extended Global Brand Team (GBT).
ASSUMPTION: The successful candidate will have experience working with incomplete and evolving product profiles and be comfortable operating in an environment with a high degree of ambiguity.
🎯 Required Qualifications
Education: Bachelor’s degree is required, with a business degree or scientific expertise preferred.
Experience: A minimum of 5 to 10 years of marketing experience in the healthcare or biopharma industry, with a strong preference for experience in the respiratory therapeutic area. Demonstrated experience of leading a marketing campaign implementation in global or significant global markets.
Required Skills:
- Strong planning and organizational skills.
- Demonstrated ability to lead without authority and influence cross-functional teams.
- Ability to gauge the feasibility, impact, and risks of proposed programs.
- Strong leadership and influencing skills to ensure a strong commercial focus in global projects.
- Ability to manage complex projects and bring ideas to action.
- Strong analytical, communication, and problem-solving skills (written and verbal).
- Proven ability to collaborate across functional and geographic boundaries.
Preferred Skills:
- Strong understanding and experience of launching medicines in the US health system.
ASSUMPTION: The ideal candidate will have a proven track record in global marketing, with a deep understanding of commercial strategy, methodologies, and tools.
💰 Compensation & Benefits
Salary Range: $180,875 - $271,313 annually. This range is based on market location, job-related knowledge, skills, and experience. Base pay may vary.
Benefits:
- Short-Term Incentive Bonus
- Equity-Based Long-Term Incentive Program (salaried roles)
- Retirement Contribution (hourly roles)
- Paid Vacation and Holidays
- Paid Leaves
- Health Benefits (medical, prescription drug, dental, and vision coverage)
Working Hours: Full-time position with a hybrid work arrangement, requiring 3 days per week in the office.
ASSUMPTION: The salary range provided is an estimate and may vary based on individual performance, Company or individual department/team performance, and market factors.
📌 Applicant Insights
🔍 Company Context
Industry: AstraZeneca is a global biopharmaceutical company focused on discovering, developing, and commercializing prescription medicines for some of the world's most serious diseases. They have a strong presence in the respiratory therapeutic area.
Company Size: AstraZeneca has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: AstraZeneca was founded in 1999 through the merger of Astra AB and Zeneca Group plc.
Company Description:
- AstraZeneca is committed to pushing the boundaries of science to deliver life-changing medicines to patients worldwide.
- The company has a strong focus on innovation, research and development, and global business.
- AstraZeneca is dedicated to building an inclusive and equitable environment, welcoming applications from all qualified candidates.
Company Specialties:
- Pharmaceuticals
- Biopharmaceuticals
- Innovation
- Research and development
- Global business
Company Website: http://www.astrazeneca.com
ASSUMPTION: AstraZeneca's focus on innovation and global business provides ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring significant experience and expertise in global marketing.
Reporting Structure: The Global Brand Associate Director COPD reports directly to the Head of Marketing.
Work Arrangement: This role follows a hybrid work arrangement, requiring 3 days per week in the office.
Growth Opportunities:
- Potential to grow into a global leadership role within the Respiratory Therapeutic Area or broader portfolio.
- Opportunities to work on high-priority projects and collaborate with cross-functional teams.
- Chance to gain experience in launching a novel therapy in multiple indications.
ASSUMPTION: The successful candidate will have the opportunity to make a significant impact on the launch of Tozorakimab and contribute to AstraZeneca's mission to transform the future of healthcare.
🌍 Location & Work Environment
Office Type: AstraZeneca's Gaithersburg office is a modern, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): Gaithersburg, Maryland, United States
Geographic Context:
- The Gaithersburg office is located in the heart of the BioHealth Capital Region, a hub for biotechnology and healthcare innovation.
- The area offers a high quality of life, with easy access to major cities, cultural attractions, and outdoor recreation.
- The office is conveniently located near major highways and public transportation.
Work Schedule: Full-time position with a hybrid work arrangement, requiring 3 days per week in the office.
ASSUMPTION: The Gaithersburg office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening with the hiring manager or a member of the HR team.
- In-depth behavioral and situational interview with the hiring manager and other key stakeholders.
- Final interview with the Head of Marketing or another senior leader.
- Background check and offer extension.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Leadership and teamwork abilities.
- Communication and presentation skills.
- Understanding of the respiratory therapeutic area and global commercial projects.
- Cultural fit and alignment with AstraZeneca's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with global marketing campaigns and your understanding of the respiratory therapeutic area.
- Demonstrate your ability to lead without authority and collaborate effectively with cross-functional teams.
- Showcase your understanding of AstraZeneca's mission and values, and how your personal goals align with the company's objectives.
ATS Keywords: Global marketing, respiratory therapeutic area, brand strategy, promotional planning, cross-functional collaboration, leadership, strategic thinking, commercial focus, hybrid work arrangement
ASSUMPTION: The interview process for this role will be comprehensive and thorough, focusing on both technical skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Veeva)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The successful candidate will have experience with relevant marketing tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-centricity: AstraZeneca is dedicated to putting patients first in all aspects of their work.
- One AstraZeneca: The company fosters a collaborative and inclusive work environment, where everyone's ideas are valued.
- Respect: AstraZeneca is committed to treating all employees, customers, and partners with respect and dignity.
Work Style:
- AstraZeneca encourages a hybrid work arrangement, balancing in-office collaboration with remote work flexibility.
- The company values strategic thinking, innovation, and a focus on delivering results.
- AstraZeneca promotes a culture of continuous learning and development, with opportunities for professional growth and advancement.
Self-Assessment Questions:
- How do your personal values align with AstraZeneca's commitment to patient-centricity and putting patients first?
- How do you approach leading cross-functional teams and driving results in a hybrid work environment?
- How do you stay up-to-date with industry trends and continuous learning in the biopharmaceutical industry?
ASSUMPTION: The ideal candidate will be a strong cultural fit with AstraZeneca's values and work style, demonstrating a passion for patient-centricity, collaboration, and innovation.
⚠️ Potential Challenges
- The role requires managing multiple global initiatives and projects simultaneously, which may present time management and prioritization challenges.
- Working with incomplete and evolving product profiles may require strong adaptability and flexibility.
- The hybrid work arrangement may present communication and collaboration challenges, requiring strong virtual teamwork skills.
- The role may require frequent travel to attend global meetings, congresses, and other events.
ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging strong project management skills, adaptability, and strong communication skills.
📈 Similar Roles Comparison
- Compared to other global brand director roles, this position offers a unique opportunity to work on a novel therapy with a broad and differentiated claim set in class.
- Unlike other roles in the respiratory therapeutic area, this position focuses on Tozorakimab, a high affinity IL-33 antibody with potential for differentiated efficacy vs. competitors.
- Career progression in this role may differ from other global marketing roles, with potential opportunities to grow into a global leadership role within the Respiratory Therapeutic Area or broader portfolio.
ASSUMPTION: This role offers a unique and exciting opportunity for a global marketing professional looking to make a significant impact on the launch of a novel therapy in multiple indications.
📝 Sample Projects
- Developing and implementing a global promotional plan for Tozorakimab, including key messaging, tactics, and timelines.
- Collaborating with local marketing teams to ensure consistent and effective execution of the promotional plan across G8-12 markets.
- Engaging with KEEs to gather input and inform the promotional strategy and activities plan, including advocacy development.
ASSUMPTION: These sample projects provide a snapshot of the key responsibilities and deliverables for this role, highlighting the importance of strategic thinking, leadership, and collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the global commercial working group and extended GBT, and how this role fits within that structure?
- How does AstraZeneca support the professional development and growth of its employees in global marketing roles?
- What are the key priorities for the first 90 days in this role, and how will success be measured?
- How does AstraZeneca approach collaboration and communication in a hybrid work environment?
- What are the biggest challenges facing the Respiratory Therapeutic Area, and how does this role contribute to addressing those challenges?
ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link provided.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, focusing on global marketing, respiratory therapeutic area expertise, and leadership abilities.
- Prepare examples of your experience leading global marketing campaigns and driving results in cross-functional teams.
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
