Global Brand Content Marketing Lead (m/f/d)

📌 Core Information

🔹 Job Title: Global Brand Content Marketing Lead (m/f/d)

🔹 Company: KION Group

🔹 Location: Banbury, United Kingdom (with remote collaboration with Antwerp, Belgium; Heusenstamm, Germany; Cernusco sul Naviglio, Italy)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 8-10 years

🔹 Remote Status: On-site with potential remote collaboration

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive global brand content strategy
• Leading a team of 2 Content Marketing Managers to deliver end-to-end content lifecycle
• Creating compelling, quality content in diverse formats to resonate with target audience
• Collaborating with cross-functional teams to align content with brand messaging and business goals
• Leveraging AI for content creation and staying updated on industry trends

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of content marketing to drive business growth objectives.

📋 Key Responsibilities

✅ Develop and implement a comprehensive content strategy aligned with business objectives and global market trends

✅ Manage the Content Team to deliver the end-to-end content lifecycle, including planning, creation, distribution, and performance analysis

✅ Explore AI opportunities for content creation and lead the adoption of processes and practices to leverage this technology

✅ Write, edit, and optimize compelling long-form content such as articles, white papers, eBooks, and case studies

✅ Create engaging and on-brand content for thought leadership, social media platforms, email campaigns, blogs, and digital marketing initiatives

✅ Work closely with cross-functional teams to align content with brand messaging and business goals

✅ Partner with external agencies and freelancers to scale content production

✅ Collaborate with digital marketing teams to ensure content is optimized for SEO and integrated into broader campaigns

✅ Leverage analytics tools to measure content performance and make data-driven decisions for optimization

✅ Stay updated on trends and developments in the supply chain industry to produce relevant and authoritative content

✅ Build relationships with industry thought leaders and subject-matter experts to enrich content quality and authenticity

ASSUMPTION: This role involves a high level of strategic thinking, project management, and collaboration with various teams to deliver impactful content strategies.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field

Experience: 8-10 years of professional experience, with 5-8 years in content marketing, including a focus on global markets

Required Skills:

• Outstanding writing and editing skills with a portfolio showcasing long-form content
• Proficiency in managing content across various channels
• Strong knowledge of content management systems (CMS), standard methodologies for SEO, and analytics tools
• Experience in the supply chain industry or ecommerce related sectors preferred
• Excellent project management skills
• Innovative problem-solver with close attention to detail and dedication to delivering outstanding results
• Highly collaborative and proactive mentality

Preferred Skills:

• Experience in the supply chain industry or ecommerce related sectors

ASSUMPTION: Candidates with a strong background in content marketing, a proven track record of managing content teams, and relevant industry experience are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (AI-estimated, based on experience level and market rates for similar roles in the UK)

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Global exposure and collaboration

Working Hours: Full-time position with standard working hours (flexibility may be available)

ASSUMPTION: The salary range is based on market research and may vary depending on the candidate's experience and qualifications. Benefits may include health insurance, pension contributions, and other perks common to the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Machinery Manufacturing, specifically focused on industrial trucks, related services, and supply chain solutions

Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration

Founded: 2006, with a history of growth and expansion in the intralogistics industry

Company Description:

• Global leader in the production of forklift trucks and warehouse handling equipment
• Offers automated material handling solutions for intralogistics processes
• Operates in over 100 countries with a strong focus on innovation and customer satisfaction

Company Specialties:

• Industrial trucks
• Related services and supply chain solutions
• Automation and forklift trucks

Company Website: http://www.kiongroup.com

ASSUMPTION: The KION Group offers a dynamic and international work environment with opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity to grow and develop within the role and the organization

Reporting Structure: This role reports directly to the Head of Global Brand Marketing and oversees 2 Content Marketing Managers

Work Arrangement: On-site with potential remote collaboration, allowing for flexibility and global teamwork

Growth Opportunities:

• Progression within the marketing department or other functions within the organization
• Expansion of responsibilities based on performance and business needs
• International assignments or projects to gain global experience

ASSUMPTION: This role offers a clear path for career growth and development within the organization, with opportunities for both vertical and horizontal advancement.

🌍 Location & Work Environment

Office Type: Multi-site with a primary location in Banbury, United Kingdom, and remote collaboration with other European offices

Office Location(s): Banbury, United Kingdom; Antwerp, Belgium; Heusenstamm, Germany; Cernusco sul Naviglio, Italy

Geographic Context:

• Banbury, United Kingdom: A town in Oxfordshire with a rich history and a growing economy
• Antwerp, Belgium: A major European port city with a vibrant cultural scene
• Heusenstamm, Germany: A town near Frankfurt with a strong industrial background
• Cernusco sul Naviglio, Italy: A town near Milan with a focus on logistics and manufacturing

Work Schedule: Standard full-time working hours with flexibility for remote collaboration and global teamwork

ASSUMPTION: The multi-site work environment offers a diverse and international experience, with opportunities for collaboration and learning from colleagues across different locations.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the Head of Global Brand Marketing

Key Assessment Areas:

• Content strategy and planning
• Writing and editing skills
• Project management and team leadership
• Industry knowledge and trends
• Cultural fit and collaboration

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Showcase your portfolio of long-form content and provide examples of successful content marketing campaigns
• Prepare for behavioral and situational interview questions focusing on leadership, problem-solving, and collaboration
• Research the KION Group and its industry to demonstrate your understanding of the business and market trends

ATS Keywords: Content Strategy, Content Management, Content Creation, Digital Marketing, SEO, Analytics, Project Management, Collaboration, Writing, Editing, Industry Expertise, Team Leadership

ASSUMPTION: The application process is designed to assess the candidate's strategic thinking, content creation skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Content Management Systems (CMS)
• SEO tools and analytics platforms
• Project management software
• Collaboration and communication tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: The required tools and technologies are standard for content marketing roles and may vary depending on the organization's specific preferences and processes.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Courage
• Excellence

Work Style:

• Global and collaborative
• Focused on driving business growth through impactful content
• Data-driven and results-oriented

Self-Assessment Questions:

• Do I have a proven track record of developing and executing successful content strategies in a global context?
• Am I comfortable working in a multi-site and remote collaboration environment?
• Do I possess strong leadership skills and the ability to manage and develop a team of content marketing professionals?

ASSUMPTION: The KION Group values a diverse and inclusive work environment, with a strong emphasis on collaboration, integrity, and excellence.

⚠️ Potential Challenges

• Managing a team across multiple time zones and locations
• Balancing global market trends with local content needs
• Keeping up with the fast-paced and ever-evolving content marketing landscape
• Adapting to the unique cultural nuances of each office location

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a deep understanding of the global content marketing landscape.

📈 Similar Roles Comparison

• Unlike other content marketing roles, this position focuses on global brand content strategy and requires a strong understanding of the supply chain industry
• Industry-specific context is crucial for creating relevant and authoritative content
• Career path comparison: This role offers a clear path for growth and development within the marketing department or other functions within the organization

ASSUMPTION: This role is unique in its focus on global brand content strategy within the supply chain industry, providing a clear path for career growth and development.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch across multiple regions
• Creating a series of thought leadership articles on industry trends and best practices
• Managing a team to produce a quarterly industry report, including data analysis and visualization

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute strategic content marketing initiatives in a global context.

❓ Key Questions to Ask During Interview

• Can you describe the current content marketing landscape within the organization and the key priorities for this role?
• How does the team collaborate and communicate across different locations and time zones?
• What are the most significant challenges facing the content marketing team, and how can this role address them?
• What opportunities exist for professional growth and development within the organization?
• How does the company support work-life balance for employees working in a multi-site and remote collaboration environment?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the organization, and the global content marketing landscape.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the KION Group careers portal
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a portfolio showcasing your long-form content and successful content marketing campaigns
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.