📌 Core Information
🔹 Job Title: Global Brand Director
🔹 Company: Ruggable
🔹 Location: Los Angeles, California, United States
🔹 Job Type: On-site
🔹 Category: Retail
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global brand strategy to build brand awareness and consumer love
- Overseeing social media, influencer marketing, PR, and campaign management for brand consistency
- Collaborating cross-functionally with teams such as creative, design/merchandising, product, integrated marketing, tech, and Ruggable X partnerships
- Bringing a deep understanding of the digital and social media landscape, pop culture, and trendsetting abilities
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a passion for the home goods industry to succeed.
📋 Key Responsibilities
✅ Developing and executing global brand strategy to build brand buzz, awareness, and consumer love
✅ Leading the strategic process to define, maintain, and evolve the global brand positioning, aligning the direction across the organization
✅ Developing content strategy and infusing a distinct brand narrative through all brand touchpoints
✅ Briefing campaigns across brand, product, and seasonal collections to ensure they elevate the brand and align with business objectives
✅ Leading and overseeing the strategy for social media, influencer marketing, public relations, brand partnerships, and other brand activations
✅ Acting as the primary steward of the brand, ensuring consistency and continuity across all consumer touchpoints
✅ Working closely with internal departments and cross-functional teams to develop cohesive strategies that align with the company’s overall objectives
ASSUMPTION: The role may require occasional travel to attend industry events, trade shows, or meet with partners and influencers.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communication, or a similar relevant field
Experience: 10+ years of experience in brand marketing, preferably in a lifestyle category or the home goods industry
Required Skills:
- Proven track record in developing and executing successful global brand strategies
- Upper funnel marketing experience
- Robust social media and influencer experience
- Deep experience crafting brand narrative and content strategies
- Entrepreneurial spirit and strong sense of ownership
- Excellent communication and interpersonal skills
- Deep understanding of the current marketing landscape, including digital and social media trends
- Strong cross-functional collaborator and team player
Preferred Skills:
- Deep passion for home goods and interiors
ASSUMPTION: Candidates with experience in the home goods industry and a strong understanding of the target audience will be at an advantage.
💰 Compensation & Benefits
Salary Range: $150,000 - $175,000 per year base salary
Benefits:
- Annual bonus percentage that varies based on the level of the role
- Employer matching (up to 3% of base salary) for the company-sponsored 401K plan
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role and experience level. The final offer may vary based on the candidate's qualifications and the company's internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically home goods and e-commerce
Company Size: 201-500 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and impact
Founded: 2017, with a mission to empower customers to live vibrantly with beautiful, functional products
Company Description:
- Leading direct-to-consumer e-commerce brand based in Los Angeles, California
- Owns a patented washable rug design, disrupting the home décor industry
- Prides itself on having an extremely loyal customer base and a talented team that takes action and delivers results
Company Specialties:
- Washable rugs
- Rugs
- Interior design
- E-commerce
- Startup and entrepreneurship
Company Website: ruggable.com
ASSUMPTION: Ruggable's focus on innovation, quality, and customer satisfaction makes it an attractive employer in the home goods industry.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the CEO or another high-level executive
Reporting Structure: This role is likely to have a team of brand managers and specialists reporting to them
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or meetings
Growth Opportunities:
- Potential to grow into a Chief Marketing Officer (CMO) role as the company expands
- Opportunities to lead and mentor junior team members, fostering their professional development
- Chance to collaborate with various departments, gaining a well-rounded understanding of the business
ASSUMPTION: The Global Brand Director role offers significant growth potential, both within the brand team and across the organization.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): 17809 S Broadway, Gardena, California 90248, US; 5025 W 73rd St, Bedford Park, Illinois 60638, US; 500 W. 190th Street, 5th Floor, Gardena, CA 90248, US; 108 W Walnut St, Gardena, California 90248, US
Geographic Context:
- Los Angeles, California, offers a vibrant and diverse cultural scene, with numerous attractions and entertainment options
- The company's headquarters is located in Gardena, a suburb of Los Angeles, providing a convenient commute for many residents
- The area is known for its mild Mediterranean climate, with plenty of sunshine and warm temperatures throughout the year
Work Schedule: Full-time, with standard business hours Monday through Friday, and occasional weekend or evening work as needed
ASSUMPTION: The on-site work environment at Ruggable fosters collaboration, creativity, and a strong company culture.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and situational interviews to evaluate problem-solving skills, strategic thinking, and leadership potential
- Presentation or case study challenge to demonstrate brand strategy and execution capabilities
- Final interview with the CEO or another high-level executive to discuss the role's fit within the organization's long-term vision
Key Assessment Areas:
- Strategic thinking and brand development
- Cross-functional collaboration and leadership
- Communication and presentation skills
- Cultural fit and alignment with Ruggable's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant brand marketing experience, with a focus on global brand strategy, social media, and influencer marketing
- Prepare examples of successful brand campaigns you've led, demonstrating your ability to build brand awareness and drive results
- Showcase your understanding of the home goods industry and Ruggable's unique value proposition
ATS Keywords: Global brand strategy, social media, influencer marketing, PR, campaign management, brand consistency, cross-functional collaboration, consumer goods, home goods, e-commerce
ASSUMPTION: Ruggable's hiring process is designed to assess candidates' strategic thinking, leadership potential, and cultural fit, with a focus on finding the best fit for the organization's long-term goals.
🛠️ Tools & Technologies
- Social media platforms (Instagram, Facebook, TikTok, etc.)
- Influencer marketing platforms (BrandSnob, Upfluence, etc.)
- PR and communications tools (Cision, Muck Rack, etc.)
- Project management software (Asana, Trello, etc.)
ASSUMPTION: The Global Brand Director will be expected to have a strong working knowledge of social media platforms, influencer marketing tools, and project management software to effectively manage their team and execute campaigns.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Prioritizing customer needs and feedback to drive innovation and improvement
- Innovation: Continuously seeking new ways to disrupt the home goods industry and stay ahead of the competition
- Collaboration: Working together to achieve common goals and support one another's success
Work Style:
- Fast-paced and dynamic, with a focus on quick decision-making and execution
- Data-driven, with a strong emphasis on analytics and performance metrics
- Creative and entrepreneurial, with a willingness to take calculated risks and learn from failures
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful global brand strategies in the home goods industry?
- Are you comfortable working in a fast-paced, dynamic environment and making quick decisions under pressure?
- Do you thrive in a collaborative work environment and enjoy supporting the success of your team members?
ASSUMPTION: Ruggable values candidates who are passionate about the home goods industry, have a strong entrepreneurial spirit, and are comfortable working in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing a team remotely or across different time zones, as the company continues to grow and expand
- Balancing the need for innovation and risk-taking with the responsibility to maintain brand consistency and protect the company's reputation
- Adapting to the ever-changing digital landscape and consumer behavior, particularly in the social media and influencer marketing spaces
- Ensuring that brand messaging and campaigns resonate with a diverse, global audience
ASSUMPTION: The Global Brand Director role presents unique challenges and opportunities for growth, requiring a strategic and adaptable leader to succeed.
📈 Similar Roles Comparison
- Unlike traditional retail roles, this position focuses heavily on digital and social media marketing, requiring a strong understanding of the online landscape and consumer behavior
- Compared to other brand marketing roles, this position places a greater emphasis on influencer marketing and partnerships, reflecting the growing importance of this channel in the home goods industry
- Career progression in this role may include opportunities to lead other marketing functions, such as product marketing or integrated marketing, or to take on a broader leadership role within the organization
ASSUMPTION: The Global Brand Director role at Ruggable offers a unique blend of strategic, creative, and leadership opportunities, with a focus on driving brand awareness and consumer engagement in the digital age.
📝 Sample Projects
- Developing and executing a global brand campaign to launch a new product line, targeting key markets and consumer segments
- Collaborating with influencers and brand partners to create sponsored content that aligns with Ruggable's brand values and resonates with target audiences
- Conducting market research and consumer insights studies to inform brand positioning and messaging strategies
ASSUMPTION: The Global Brand Director will be responsible for leading and executing a wide range of brand marketing projects, from strategic planning and campaign development to tactical execution and performance analysis.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the brand, and how this role fits into that strategy?
- How does the company support the growth and development of its brand team members?
- What is the company's approach to working with influencers and brand partners, and how does this role contribute to that strategy?
- How does the company measure the success of its brand marketing efforts, and what key performance indicators (KPIs) are most important for this role?
- What is the company's culture like, and how does the brand team collaborate with other departments to achieve common goals?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's long-term vision and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant brand marketing experience, with a focus on global brand strategy, social media, and influencer marketing
- Prepare examples of successful brand campaigns you've led, demonstrating your ability to build brand awareness and drive results
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
