🔹 Job Title: Global Brand Director – Rexona
🔹 Company: Unilever
🔹 Location: 100VE, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Brand Management
🔹 Date Posted: 2025-06-30
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic and creative thinker with a strong background in brand management and marketing, as well as proven experience in leading global innovation projects and teams.
✅ Develop and own the long-term roadmap and 12QP for Rexona across key brand engines, ensuring a cohesive innovation plan and technology pipeline across markets that drives meaningful difference and exceeds growth ambitions.
✅ Lead and develop creative comms platforms to launch innovation projects at scale, working closely with Rexona’s agency network to ensure they are social by design and drive brand impact with sharp, inspirational, and disruptive creative briefs.
✅ Equity and Design Development: contribute to the development of and execute the new brand positioning, new visual identity, fragrance strategy, and format strategy to make Rexona truly desirable and SASSY, taking ownership of the new design and fragrance direction for the brand and its consistent implementation into the Good, Better, Best brand architecture.
✅ Lead the All Over Body BBM for the category – defining the technology roadmap, format strategy, and Market Development model for the category and the brand.
✅ Develop Horizon 2&3 innovation destination portfolio – uncovering future Efficacy+ benefits and adjacencies to stay 3 steps ahead in owning and evolving efficacy for the brand, as well as identifying Limited Edition and collab opportunities.
✅ Support the GBVP in delivering the brand plan and tailoring the plans to meet the needs of the lead BUs and markets.
✅ Build strong relationships and partnerships with key Rexona markets and functions: collaborate constructively, closely, and effectively with lead markets to deeply understand their needs, the UBS performance of the brand, and working in seamless partnership end-to-end to deliver strong brand plans on time and in full.
✅ Lead and mentor a team of highly talented marketers across 3 locations to achieve their own and the brand goals – establishing and growing a winning and high-performing culture.
✅ Lead Rexona Global Brand Leadership Team.
ASSUMPTION: This role requires strong leadership, strategic thinking, and excellent communication skills to manage global teams and stakeholders effectively.
Education: Bachelor's degree in Marketing, Business, or a related field. A relevant postgraduate degree would be an asset.
Experience: At least 10 years of marketing experience in BG and/or BU in any region globally with a strong consumer focus.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in brand management, marketing, and consumer behavior, as well as proven experience in leading global innovation projects and teams, are most likely to succeed in this role.
Salary Range: £120,000 - £150,000 per annum (based on industry standards for a Global Brand Director role in the UK)
Benefits:
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for remote work.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Global Brand Director role in the UK. Actual compensation may vary depending on the candidate's experience and qualifications.
Industry: Consumer Goods, specifically Personal Care.
Company Size: Unilever is a multinational corporation with over 10,000 employees globally, providing a large, diverse, and dynamic work environment.
Founded: 1872, with a rich history of innovation and growth in the consumer goods industry.
Company Description:
Company Specialties:
Company Website: www.unilever.com
ASSUMPTION: Unilever is a well-established and respected company in the consumer goods industry, with a strong commitment to sustainability and a diverse range of products and brands.
Career Level: Senior leadership role, reporting directly to the Rexona GBVP based in London.
Reporting Structure: This role will lead the Rexona Global Brand Leadership Team and collaborate closely with key Rexona markets and functions, as well as global stakeholders such as PCMLT members, PC Investor Board, and lead market teams.
Work Arrangement: On-site, with flexibility for remote work. The role will be based in London, with regular travel to key markets and global offices.
Growth Opportunities:
ASSUMPTION: This role offers significant growth and development opportunities for the right candidate, with the potential to make a real impact on a global brand and gain valuable experience working with a diverse and global team.
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities.
Office Location(s): 100VE, London, United Kingdom (with potential relocation to Kingston-upon-Thames in early 2025).
Geographic Context:
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for remote work.
ASSUMPTION: The work environment at Unilever is collaborative, inclusive, and supportive, with a strong focus on employee well-being and work-life balance.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Global Brand Director, Rexona, Unilever, Brand Management, Marketing, Consumer Behavior, Innovation, Leadership, Strategic Thinking, Cross-Cultural Team Management, Global Brand Strategy, Premium Innovation, Efficacy, Desirability, Social-First Leadership, Creative Communications, All Over Body Deo, BBM, Horizon 2&3 Innovation, Brand Plan, Lead Markets, Team Management, Global Stakeholders, PCMLT, PC Investor Board, Lead Market Teams, Global Brand Leadership Team, GBVP, On-site, Remote Work, London, Kingston-upon-Thames, 100VE, Consumer Goods, Personal Care, FMCG, Net-Zero Emissions, Sustainability, Diversity, Inclusion, Collaboration, Innovation, Growth, Career Progression
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience, skills, and cultural fit for the position.
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the team's preferences, but strong proficiency in marketing, project management, and design tools is essential.
Company Values: