📌 Core Information
🔹 Job Title: Global Brand Manager
🔹 Company: Glovo
🔹 Location: Barcelona, Spain
🔹 Job Type: Full-time, Hybrid (3 office days per week)
🔹 Category: Marketing & Branding
🔹 Date Posted: May 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Barcelona office)
🚀 Job Overview
Key aspects of this role include:
- Leading a team of Global Brand Specialists to drive relationships and growth across assigned accounts
- Managing the global relationship with a strategic brand partner, defining joint ambitions and growth plans
- Setting clear priorities, structure, and best practices across the team to scale Joint Business Plans consistently and impactfully
- Collaborating cross-functionally with key areas like Q-Commerce, Food, CRM, Legal, and Product to unlock opportunities and solve challenges for the team and clients
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience managing global client relationships in a fast-paced, matrixed environment.
📋 Key Responsibilities
✅ Lead a team of Global Brand Specialists, coaching them to drive strong relationships, performance, and growth across their assigned accounts
✅ Own the global relationship with one of Glovo’s top strategic brand partners, working directly with senior client stakeholders to define joint ambitions and long-term growth plans
✅ Set clear priorities, structure, and best practices across the team to scale Joint Business Plans in a consistent, impactful way
✅ Coordinate with local Glovo commercial and marketing teams across 25+ countries to ensure alignment and flawless execution
✅ Partner cross-functionally with key areas like Q-Commerce, Food, CRM, Legal, and Product to unlock opportunities and solve challenges for the team and clients
✅ Provide strategic insights and direction to clients, surfacing opportunities for incremental growth, investment, and innovation
✅ Monitor key KPIs and ensure performance tracking, reporting, and continuous improvement across the team
✅ Champion collaboration, feedback, and innovation, fostering a high-performance and inclusive team culture
ASSUMPTION: This role involves a mix of strategic planning, team management, and client relationship building, with a focus on driving growth and performance.
🎯 Required Qualifications
Education: Bachelor’s/Master’s degree in Business Administration, Engineering, or similar
Experience: 6-8+ years of experience in FMCG, retail media, media agencies, or high-growth digital environments
Required Skills:
- Proven experience managing high-performing teams in a fast-paced, matrixed environment
- Exceptional client management skills, with experience handling global or regional stakeholders
- Strong analytical and problem-solving capabilities
- Clear communication and storytelling skills, both written and verbal
- Demonstrated ability to set priorities, define processes, and manage multiple stakeholders
- Fluent in English
Preferred Skills:
- Experience working with CPG brands
- Knowledge of the on-demand delivery or e-commerce industries
ASSUMPTION: Candidates should possess a strong blend of leadership, client management, and analytical skills, with a proven track record in a relevant industry.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated, based on market research and company size)
Benefits:
- Enticing equity plan
- Top-notch private health insurance
- Monthly Glovo credit
- Discounts on transportation, food, and kindergarten expenses
- Discounted gym memberships
- Extra time off and the opportunity to work from anywhere for up to three weeks a year
- Enhanced parental leave and office-based nursery
- Online therapy and wellbeing benefits
Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work from home two days a week
ASSUMPTION: The estimated salary range is based on market research and the company's size. Benefits are comprehensive and tailored to support employees' well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically focusing on on-demand delivery and e-commerce
Company Size: 1,001-5,000 employees, offering a dynamic and collaborative work environment
Founded: 2015, with a history of rapid growth and expansion across Europe, Central Asia, and Africa
Company Description:
- Glovo is a pioneering multi-category app connecting users with businesses and couriers, offering on-demand services from local restaurants, grocers, supermarkets, and high street retail stores
- Glovo’s vision is to give everyone easy access to everything within their city, so that users can enjoy what they want, when they want, where they want
- Glovo operates across 25 countries and has over 1,000 employees
Company Specialties:
- Information Technology
- Logistics
- Q-Commerce
- Tech
- Apps
Company Website: https://about.glovoapp.com/
ASSUMPTION: Glovo is a fast-growing, innovative company with a strong focus on technology and customer experience.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and development within the team and the broader organization
Reporting Structure: This role reports directly to the Head of Brand Ads and oversees a team of Global Brand Specialists
Work Arrangement: Hybrid, with 3 office days per week and the option to work from home two days a week
Growth Opportunities:
- Potential to grow within the Brand Ads team or explore other opportunities within Glovo’s expanding organization
- Chance to develop leadership, client management, and strategic skills
- Opportunity to work on global projects and collaborate with cross-functional teams
ASSUMPTION: This role offers a unique opportunity to combine people leadership, client management, and business strategy in a fast-paced, entrepreneurial environment, with ample opportunities for growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort
Office Location(s): Carrer de Llull, 108, Barcelona, Catalonia 08005, ES
Geographic Context:
- Barcelona is a vibrant, multicultural city with a strong focus on technology and innovation
- The city offers a high quality of life, with a mild Mediterranean climate, rich cultural heritage, and numerous recreational activities
- Barcelona is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work from home two days a week
ASSUMPTION: Barcelona offers a dynamic and vibrant work environment, with a strong focus on technology and innovation, making it an ideal location for this role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the Talent Acquisition team
- In-depth interview with the hiring manager and team members
- Final interview with the Head of Brand Ads
Key Assessment Areas:
- Cultural fit and alignment with Glovo’s values
- Leadership and team management skills
- Client management and stakeholder communication skills
- Strategic thinking and problem-solving abilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Glovo’s business model and the on-demand delivery industry
- Prepare examples of your leadership, client management, and strategic thinking skills
ATS Keywords: Global Brand Manager, FMCG, Retail Media, Client Management, Team Leadership, Strategic Planning, Joint Business Plans, Cross-functional Collaboration, Performance Tracking
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to highlight their relevant experience and skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and project management tools, with a strong preference for candidates with experience using data analysis and visualization tools.
👔 Cultural Fit Considerations
Company Values:
- Think big and dare to try
- Good vibes only
- Stay humble but keep the ambition high
- Globoers are the owners
- We rather start and fail than never start
Work Style:
- Collaborative and team-oriented
- Fast-paced and entrepreneurial
- Focused on driving results and continuous improvement
- Open and transparent communication
- Empowered to take initiative and make decisions
Self-Assessment Questions:
- How do you embody Glovo’s values in your daily work?
- Can you provide an example of a time when you had to manage a difficult client relationship, and how did you approach it?
- How do you foster a high-performance and inclusive team culture?
ASSUMPTION: Glovo values a strong cultural fit, with an emphasis on collaboration, innovation, and a results-driven work style.
⚠️ Potential Challenges
- Managing a global team with diverse time zones and cultural backgrounds
- Balancing the needs and priorities of multiple stakeholders, including clients, local teams, and internal departments
- Adapting to a fast-panging, dynamic work environment with frequent changes and new priorities
- Navigating the complexities of global client relationships and Joint Business Plans
ASSUMPTION: This role presents unique challenges related to global team management, stakeholder communication, and adaptability in a fast-panging environment.
📈 Similar Roles Comparison
- Unlike traditional brand management roles, this position focuses on driving growth and performance through Joint Business Plans and cross-functional collaboration
- This role requires a strong understanding of the on-demand delivery industry and FMCG brands, with a preference for candidates with relevant experience
- Career progression in this role may involve moving into senior leadership positions within Glovo’s Brand Ads team or exploring other opportunities within the organization
ASSUMPTION: This role offers a unique blend of strategic planning, team management, and client relationship building, with a focus on driving growth and performance in a fast-panging, entrepreneurial environment.
📝 Sample Projects
- Developing and implementing a global Joint Business Plan for a strategic CPG partner, driving incremental sales and market share
- Collaborating with local Glovo teams to execute targeted marketing campaigns, optimizing performance, and maximizing ROI
- Conducting regular performance reviews and providing targeted coaching and development opportunities for team members
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and team-focused nature of the Global Brand Manager role at Glovo.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Brand Ads team, and how this role fits into the broader organization?
- How does Glovo support the professional development and growth of its employees, particularly in leadership and management roles?
- Can you provide an example of a time when Glovo faced a significant challenge, and how the team responded and adapted to overcome it?
- How does Glovo approach collaboration and communication with global clients, and what tools and processes are in place to facilitate this?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
ASSUMPTION: These key questions help applicants better understand the role, team dynamics, and company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Glovo Jobs portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your leadership, client management, and strategic thinking skills for the interview
- Research Glovo’s business model, industry, and company culture to demonstrate your understanding and enthusiasm for the role
- Follow up with the Glovo Talent Acquisition team one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
