🔹 Job Title: Global Brand Manager
🔹 Company: Ubisoft
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-time
🔹 Category: Gaming
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Flexible (3 days a week in the office)
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of the gaming industry, particularly live service titles, and experience in brand management and marketing.
✅ Create and execute live campaigns to recruit new players and keep existing ones active
✅ Collaborate with production, cross-franchise teams, and live ops teams to market new content drops with effective messaging and timing
✅ Ensure all marketing, communication, and in-game events reinforce the game's tone, values, and visual identity
✅ Align promotional efforts with monetization goals while maintaining brand integrity and player goodwill
✅ Regularly review campaign performance, in-game data, player sentiment, and market trends to refine marketing tactics and inform brand strategy
✅ Follow the industry and regularly share key benchmarks that could help strengthen our strategies.
✅ Produce impactful tactics and creatives adapted to each audience
✅ Brief internal/external agencies and lead the production of diverse initiatives like key arts, trailers, media creatives, activations, and more, in a ROI driven / agile mindset
✅ Gather key insights from previous campaigns, players knowledge, and qualitative/quantitative studies
✅ Build optimal paid media plan to drive ROI and leverage earned and owned channels to maximize impact (Social, CRM, Content Creators, Press, Platforms, Community Management)
✅ Keep track of your budgets and production schedules thoroughly.
✅ Ensure consistent brand communication across the world
✅ Act as the bridge between production and internal/external teams to deliver cohesive campaigns that support game updates and business needs
✅ Embody the vision and make it travel consistently within all supporting teams
✅ Ensure fluent communication, consider each team's specificities, and follow up on the impact on performance
✅ Provide each team with the product's information and the marketing tools they need to build plans at global and local levels.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively with various teams across the globe.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in the gaming industry, ideally on live service titles
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in brand management and marketing within the gaming industry are highly sought after for this role.
Salary Range: €45,000 - €60,000 per year (based on industry standards for a mid-level brand manager in Paris)
Benefits:
Working Hours: Full-time (37.5 hours per week) with flexible working organization
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level brand manager in Paris. Actual compensation may vary based on experience and qualifications.
Industry: Gaming
Company Size: 10,000+ employees (Large enterprise)
Founded: 1986 (Over 35 years ago)
Company Description:
Company Specialties:
Company Website: Ubisoft.com
ASSUMPTION: Ubisoft is a well-established company in the gaming industry with a strong global presence and a diverse portfolio of popular franchises.
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Brand Director in Paris
Work Arrangement: Flexible (3 days a week in the office, with the possibility of remote work)
Growth Opportunities:
ASSUMPTION: This role offers growth opportunities for candidates looking to advance their careers in brand management and marketing within the gaming industry.
Office Type: Modern, collaborative office space
Office Location(s): Saint-Mandé, France (Metro line 1, Saint-Mandé station)
Geographic Context:
Work Schedule: Full-time (37.5 hours per week) with flexible working organization
ASSUMPTION: The office location in Saint-Mandé offers easy access to public transportation and is close to Ubisoft's headquarters, providing a convenient work environment for employees.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand Management, Marketing, Gaming Industry, Live Service Titles, Campaign Management, Cross-Functional Teams, Leadership, Creativity, Agility
ASSUMPTION: Ubisoft's hiring process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.
ASSUMPTION: Ubisoft uses a variety of tools and technologies to support its brand management and marketing efforts, and candidates should be comfortable working with relevant software.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Ubisoft values candidates who align with their company values and can thrive in a collaborative, agile, and data-driven work environment.
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to work effectively in a dynamic and fast-paced environment.
ASSUMPTION: While there are similarities between brand management roles in different industries, the gaming industry's unique dynamics and market trends require specific knowledge and experience.
ASSUMPTION: These sample projects illustrate the diverse and dynamic nature of brand management within the gaming industry.
ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and helps you make an informed decision about your career.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.