Global Brand Manager, BHA

📌 Core Information

🔹 Job Title: Global Brand Manager, BHA

🔹 Company: Paula’s Choice Skincare

🔹 Location: Remote (U.S. based candidates; West Coast preferred)

🔹 Job Type: Full-time

🔹 Category: Marketing & Brand Management

🔹 Date Posted: May 2, 2025

🔹 Experience Level: Mid-level (5-10 years of experience)

🔹 Remote Status: Remote (10% travel required)

🚀 Job Overview

Key aspects of this role include:

• Driving the Exfoliation category through deep understanding and strategic leadership.
• Leading the development and execution of 360 marketing campaigns for the hero product, BHA.
• Collaborating with cross-functional teams to ensure timely delivery and brand consistency.
• Analyzing consumer insights and market trends to inform brand strategy and product development.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a dynamic, lean, and agile environment.

📋 Key Responsibilities

Brand Leadership & Strategy:

• Drive the Exfoliation category through a deep understanding of the internal and external landscape.
• Develop and execute 360 marketing campaigns for BHA, ensuring timely delivery, brand consistency, and measurable results.
• Create breakthrough campaigns that push the brand forward while maintaining its DNA.
• Manage the development and deployment of launch toolkits containing campaign concept + messaging, claims, content strategy, paid media assets, in-store assets, e-commerce assets, press releases, influencer guidelines, and activation concepts.
• Analyze the potential of new products, line extensions, packaging updates, formula updates, and make recommendations based on sales and profit analysis.
• Drive and manage all aspects of innovation from concept creation to 360 launch plans, including insight development, concept positioning, pricing, size of prize analysis, and cannibalization analysis.
• Translate brand strategy into clear themes, 360 campaigns, and messaging, and ensure alignment with the overall marketing communications calendar and customer touchpoints.
• Review US marketing to ensure consistent implementation of campaigns and overall brand strategy and positioning across customer touchpoints.

ASSUMPTION: This role requires strong project management skills, understanding of the NPD process, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s Degree required, MBA preferred.

Experience: 5+ years of relevant work experience in traditional CPG brand management and/or beauty marketing. Global brand product development experience is a plus.

Required Skills:

• Proven track record in agile creative thinking, generation of new marketing ideas, and working with internal and external creative partners.
• Strategic thinking for a dynamic category and channel.
• Thrive in a dynamic, lean, and agile environment with proven record of completing projects on time through excellent cross-functional team management, leadership, communication, and influence.
• Strong analytical and quantitative acumen with deep knowledge of key syndicated data (NPD) preferred and experience developing business cases.
• Strong project management skills and understanding of the NPD process from ideation to execution.
• Self-starter who takes initiative and speaks their mind.

Preferred Skills:

• Global marketing experience.
• Skincare product marketing and development experience.

ASSUMPTION: This role requires a strong understanding of the beauty industry, consumer behavior, and market trends.

💰 Compensation & Benefits

Salary Range: $117,000 - $137,000 USD/annually

Benefits:

• Generous paid time off, including time off to volunteer.
• Learning and development resources to support personal and professional growth.
• Wellness benefits, including meditation app memberships, product discounts, and free samples of our amazing products.

Working Hours: Typical Pacific Time (PST) business hours

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience level and location.

📌 Applicant Insights

🔍 Company Context

Industry: Personal Care Product Manufacturing

Company Size: Medium (501-1,000 employees)

Founded: 1995

Company Description:

• Paula’s Choice Skincare is a global skin care company founded in the US (Seattle) in 1995.
• The company is an ambitious, fast-growing brand with an inspiring mission: uncover the truth about skin care and deliver smart, safe products based on scientific research—without gimmicks and misleading claims.
• Paula’s Choice is part of Unilever Prestige since 2021 and is proud to present its core values and continue to grow together with its sister brands.
• The company is committed to diversity and hires great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes the company stronger.

Company Specialties:

• Skincare
• Beauty Product Retail
• Cosmetics
• Beauty Product Reviews
• Beauty
• Personal Care
• ecommerce
• Digital Marketing
• Skincare Education
• Product Innovation
• And Product Development

Company Website: www.paulaschoice.com

ASSUMPTION: Paula’s Choice Skincare is a dynamic and growing company with a strong focus on innovation, education, and empowering consumers to achieve their own definition of beautiful.

📊 Role Analysis

Career Level: Mid-level (5-10 years of experience)

Reporting Structure: To be determined based on the successful candidate's background and fit within the organization.

Work Arrangement: Remote (10% travel required)

Growth Opportunities:

• Potential for career growth and advancement within the organization.
• Opportunities to work on high-impact projects and collaborate with cross-functional teams.
• Chance to make a significant impact on the brand's success and growth.

ASSUMPTION: This role offers a unique opportunity to drive brand strategy and innovation in a dynamic and growing industry.

🌍 Location & Work Environment

Office Type: Remote (with occasional on-site meetings)

Office Location(s): United States (West Coast preferred)

Geographic Context:

• The role requires occasional travel to the company's headquarters in Seattle, WA.
• The company offers a hybrid or fully on-site work arrangement for roles that are not remote.
• The company is dog-friendly and offers a great location in the heart of Seattle’s beautiful International District.

Work Schedule: Typical Pacific Time (PST) business hours

ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from various locations within the United States.

💼 Interview & Application Insights

Typical Process:

• Submit your application through the provided link.
• Complete a phone or video screen with the hiring manager.
• Participate in on-site or virtual interviews with key stakeholders.

Key Assessment Areas:

• Brand management and strategy development.
• Campaign development and execution.
• Cross-functional team leadership and collaboration.
• Analytical and quantitative skills.
• Cultural fit and alignment with company values.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and adaptability.
• Research the company and its products to demonstrate your enthusiasm and understanding of the brand.

ATS Keywords: Brand Manager, Marketing Strategy, Campaign Development, Cross-Functional Team Leadership, Analytical Skills, Beauty Industry, Skincare, Product Innovation, Consumer Insights

ASSUMPTION: The interview process may vary depending on the candidate's background and the organization's needs.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis tools (e.g., Excel, Google Analytics)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: The required tools and technologies may vary depending on the candidate's role and the organization's needs.

👔 Cultural Fit Considerations

Company Values:

• Build Trust: We set the standard for skincare, transparency, and shared knowledge.
• Be Bold: We lead through innovation and by challenging the status quo.
• Act with Kindness: We operate with respect and care—for our customers, colleagues, and the planet.
• Create Community: We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.

Work Style:

• Collaborative and inclusive.
• Agile and adaptable.
• Data-driven and analytical.
• Focused on continuous learning and improvement.

Self-Assessment Questions:

• How do you align with the company's core values, specifically 'Build Trust'?
• How comfortable are you working in a remote or hybrid work environment, and what strategies do you use to stay connected and productive?
• How do you approach learning and adapting to new tools, technologies, or processes?

ASSUMPTION: Paula’s Choice Skincare values diversity, inclusion, and collaboration, and seeks candidates who share these values and can contribute to the company's unique culture.

⚠️ Potential Challenges

• Occasional travel requirements for on-site meetings and events.
• The need to balance multiple projects and priorities in a dynamic and fast-paced environment.
• The requirement to work effectively with cross-functional teams, both remotely and on-site.
• The need to stay up-to-date with industry trends, consumer behavior, and market dynamics.

ASSUMPTION: These challenges can be mitigated by strong project management skills, effective communication, and a proactive approach to continuous learning and adaptation.

📈 Similar Roles Comparison

• This role is unique in its focus on the Exfoliation category and the global brand product development aspect.
• The role requires a strong understanding of the beauty industry, consumer behavior, and market trends specific to skincare products.
• The role offers the opportunity to work on high-impact projects and collaborate with cross-functional teams to drive brand strategy and innovation.

ASSUMPTION: This role is ideal for candidates with a strong background in brand management, marketing strategy, and a passion for the beauty industry.

📝 Sample Projects

• Developing and executing a 360 marketing campaign for a new product launch, including market research, consumer insights, and cross-functional team collaboration.
• Analyzing market trends and consumer behavior to inform brand strategy and product development.
• Managing a team to execute a product renovation, including packaging updates, formula improvements, and relaunch strategy.

ASSUMPTION: These projects are intended to illustrate the types of initiatives the successful candidate will lead and contribute to in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to brand management and how this role fits into that strategy?
• How does the company support the growth and development of its brand managers?
• Can you provide an example of a successful brand management initiative at Paula’s Choice Skincare?
• How does the company approach cross-functional collaboration and teamwork?
• What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?

ASSUMPTION: These questions are intended to help the candidate understand the role's expectations, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and adaptability.
• Research the company and its products to demonstrate your enthusiasm and understanding of the brand.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.