🔹 Job Title: Global Brand Manager - Live Games
🔹 Company: Ubisoft
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-time
🔹 Category: Gaming
🔹 Date Posted: 2025-05-15
🔹 Experience Level: 2-5 years
🔹 Remote Status: Flexible (3 days a week in the office)
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of the gaming industry, particularly live service titles, and a proven track record in brand management and marketing.
✅ Create and execute live campaigns to recruit new players and keep existing ones active
✅ Collaborate with production, cross-franchise teams, and live ops teams to market new content drops effectively
✅ Ensure all marketing, communication, and in-game events reinforce the game's tone, values, and visual identity
✅ Align promotional efforts with monetization goals while maintaining brand integrity and player goodwill
✅ Regularly review campaign performance, in-game data, player sentiment, and market trends to refine marketing tactics and inform brand strategy
✅ Follow the industry and regularly share key benchmarks that could help strengthen our strategies.
✅ Produce impactful tactics and creatives adapted to each audience
✅ Brief internal/external agencies and lead the production of diverse initiatives like key arts, trailers, media creatives, activations, and more, in a ROI driven / agile mindset
✅ Gather key insights from previous campaigns, players knowledge, and qualitative/quantitative studies
✅ Build optimal paid media plan to drive ROI and leverage earned and owned channels to maximize impact (Social, CRM, Content Creators, Press, Platforms, Community Management)
✅ Keep track of your budgets and production schedules thoroughly.
✅ Ensure consistent brand communication across the world
✅ Act as the bridge between production and internal/external teams to deliver cohesive campaigns that support game updates and business needs
✅ Embody the vision and make it travel consistently within all supporting teams
✅ Ensure fluent communication, consider each team's specificities, and follow up on the impact on performance
✅ Provide each team with the product's information and the marketing tools they need to build plans at global and local levels.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively with various teams across different time zones.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in the gaming industry, ideally with live service titles
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a proven track record in brand management and marketing within the gaming industry are strongly preferred.
Salary Range: €45,000 - €60,000 per year (Estimated based on industry standards for a mid-level brand manager in the gaming industry in Paris)
Benefits:
Working Hours: Full-time (37.5 hours/week) with flexible working organization to be discussed with the manager of the role, in accordance with the Ubisoft Work From Home policy - 3 days a week in our Saint-Mandé office.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level brand manager in the gaming industry in Paris. Actual compensation may vary based on the candidate's experience and qualifications.
Industry: Gaming
Company Size: 10,001+ employees (Large enterprise)
Founded: 1986 (Ubisoft was founded in 1986, but the company has grown significantly since then)
Company Description:
Company Specialties:
Company Website: ubisoft.com
ASSUMPTION: Ubisoft is a well-established company in the gaming industry with a strong global presence and a rich portfolio of popular gaming franchises.
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Brand Director in Paris
Work Arrangement: Flexible (3 days a week in the office, with the possibility of remote work)
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established company in the gaming industry.
Office Type: Modern, collaborative office space
Office Location(s): Saint-Mandé, France (with the possibility of remote work)
Geographic Context:
Work Schedule: Full-time (37.5 hours/week) with flexible working organization to be discussed with the manager of the role, in accordance with the Ubisoft Work From Home policy - 3 days a week in our Saint-Mandé office.
ASSUMPTION: Working in Paris offers a unique blend of cultural experiences and professional opportunities in the gaming industry.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand Management, Gaming Industry, Live Service Titles, Marketing, Campaign Management, Data Analysis, Player Engagement, Agile Mindset, Global Publishing, Ubisoft
ASSUMPTION: Ubisoft's hiring process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and teams the candidate works with.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Ubisoft values candidates who are passionate about gaming, creative, innovative, and committed to delivering high-quality, engaging experiences to its players.
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and the ability to work effectively with various teams across different time zones.
ASSUMPTION: This role offers a unique blend of brand management and marketing experience within the dynamic and growing gaming industry.
ASSUMPTION: These sample projects illustrate the diverse and dynamic nature of brand management and marketing within the gaming industry.
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and the company.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.