📌 Core Information
🔹 Job Title: GLOBAL BRAND MANAGER - PERONI NASTRO AZZURRO
🔹 Company: Asahi Europe & International
🔹 Location: Woking, Surrey, United Kingdom
🔹 Job Type: On-site
🔹 Category: Brand Management
🔹 Date Posted: 2025-05-26
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading global brand presence of Peroni Nastro Azzurro 0.0 through a prestigious partnership with Scuderia Ferrari HP and ambassador Charles LeClerc.
- Developing and executing global partnership strategies to drive brand awareness, sales, and brand fame.
- Managing cross-functional agency teams and internal stakeholders to ensure seamless campaign development and execution.
- Commercialising global partnership initiatives and tracking performance metrics for continuous improvement.
- Budget management and forecasting for global partnership activation (EUR 2M+).
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with diverse teams across multiple markets and functions.
📋 Key Responsibilities
✅ Partnership Strategy & Development (30%)
- Support the long-term vision and roadmap of the PNA 0.0 x Scuderia Ferrari HP partnership.
- Co-develop Joint Business Plans (JBPs) with Ferrari and identify new global partnership opportunities.
- Lead TTL agency collaboration to ensure seamless, effective campaign development and execution.
- Align with internal and external partners to embed the partnership into key cultural moments.
✅ Partnership Execution & Commercialisation (70%)
- Lead the activation of global partnership initiatives to drive awareness, sales, and brand fame.
- Act as a strategic partner to local markets, ensuring top-tier delivery and amplification.
- Manage global delivery of campaign assets, including comms, POSM, merchandising, showcars, and glassware.
- Oversee contractual rights and relationships with Scuderia Ferrari HP and Charles LeClerc, in partnership with agency teams.
- Track and optimise performance metrics, ensuring continuous improvement.
- Own the budget and forecasting for global partnership activation (EUR 2M+).
ASSUMPTION: This role involves a significant amount of cross-functional collaboration, stakeholder management, and project coordination.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Proven experience leading partnership activations for multinational brands (5-10 years).
Required Skills:
- Strong background in sponsorship, brand marketing, or sports marketing.
- Operational experience managing cross-functional agency teams.
- Excellent stakeholder management and influencing capabilities.
- Fluent in English; Italian is a plus but not required.
- Proactive, detail-oriented, and results-driven.
- Experience working in or closely with agencies is advantageous.
Preferred Skills:
- Experience in the beverage industry.
- Knowledge of the sports marketing landscape.
ASSUMPTION: Candidates with experience in global brand management, sponsorship activation, or related fields will be best suited for this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per annum (Estimated, based on industry standards for a senior brand manager role in the UK beverage industry)
Benefits:
- Competitive salary and benefits package.
- Opportunity to shape the global face of an iconic brand.
- Collaborative, international working environment.
- Chance to be part of Asahi's global brand-building journey.
Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime or weekend work as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Asahi Europe & International operates in the beverage industry, with a focus on beer, cider, and soft drinks. The company is part of the larger Asahi Group Holdings, a leading global beer, spirits, soft drinks, and food group listed on the Tokyo Stock Exchange.
Company Size: Asahi Europe & International has 10,001+ employees globally, with operations across Europe and exports to over 90 countries.
Founded: Asahi Group Holdings was founded in 1923, with Asahi Europe & International established as a subsidiary in 2016 following the acquisition of SABMiller's European beer business.
Company Description:
- Asahi Europe & International is a premium-scale brewery group with 15 world-class breweries and approximately 10,000 employees.
- The company is the custodian of some of the most iconic beer brands in the world, including Pilsner Urquell, Asahi Super Dry, Peroni Nastro Azzurro, Grolsch, and many more.
- Asahi Europe & International's mission is to enrich moments and inspire connections through its exceptional brands.
Company Specialties:
- Beverage production and distribution.
- Brand management and marketing.
- Sponsorship and partnership activations.
- Global trade marketing.
Company Website: http://www.asahiinternational.com
ASSUMPTION: Asahi Europe & International's extensive brand portfolio and global presence offer unique opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior manager level, reporting directly to the Global Brand Director for Peroni Nastro Azzurro.
Reporting Structure: The Global Brand Manager will oversee cross-functional agency teams and collaborate with internal stakeholders, including global brand teams, global trade marketing, legal, finance, procurement, and local marketing/sales teams across key markets.
Work Arrangement: This is an on-site role based in Woking, Surrey, with occasional travel required for global partnership activations and meetings.
Growth Opportunities:
- Progression to a global brand director role or other senior leadership positions within the company.
- Expanding the scope of responsibilities to include additional brands or markets.
- Developing expertise in global brand management, sponsorship activation, and cross-functional team leadership.
ASSUMPTION: This role offers significant potential for career growth and development within the company's global brand management structure.
🌍 Location & Work Environment
Office Type: Modern, collaborative office environment with on-site amenities.
Office Location(s): 88 - 100 Chertsey Road, Woking, Surrey GU21 5BJ, United Kingdom
Geographic Context:
- Woking is a town in Surrey, located approximately 30 miles southwest of London.
- The area offers a mix of urban and rural living, with easy access to both the city and the countryside.
- Woking has excellent transport links, including a direct train line to London Waterloo station.
Work Schedule: Standard office hours are Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for occasional overtime or weekend work as needed.
ASSUMPTION: The location and work environment of this role offer a balance between urban convenience and rural tranquility, with easy access to both local amenities and the vibrant culture of London.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- First-round interview with the Global Brand Director for Peroni Nastro Azzurro.
- Second-round interview with additional stakeholders, such as local market representatives or agency partners.
- Final interview with the Senior Vice President of Marketing.
Key Assessment Areas:
- Strategic thinking and partnership development skills.
- Cross-functional team management and stakeholder collaboration abilities.
- Cultural fit and alignment with Asahi's values and mission.
- Industry knowledge and understanding of the global beverage landscape.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in global brand management, sponsorship activation, and cross-functional team leadership.
- Prepare examples of successful partnership activations or brand campaigns you have led, focusing on their strategic development, execution, and commercial impact.
- Demonstrate your understanding of the Peroni Nastro Azzurro brand and its global potential during your interviews.
ATS Keywords: Global brand management, partnership strategy, sponsorship activation, cross-functional team leadership, stakeholder management, campaign development, performance tracking, budget management, Italian language, detail-oriented, results-driven
ASSUMPTION: Asahi Europe & International's recruitment process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on their relevant experience and industry knowledge.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, etc.).
- Project management tools (e.g., Asana, Trello, Microsoft Project).
- Marketing automation and analytics platforms (e.g., Google Analytics, Adobe Marketing Cloud, Salesforce Marketing Cloud).
- Collaboration and communication tools (e.g., Microsoft Teams, Slack, Zoom).
ASSUMPTION: This role requires proficiency in standard office software and project management tools, as well as familiarity with marketing automation and analytics platforms.
👔 Cultural Fit Considerations
Company Values:
- Passion for our brands.
- Collaboration and teamwork.
- Integrity and respect.
- Accountability and results-driven.
- Innovation and continuous improvement.
Work Style:
- Strategic and forward-thinking.
- Collaborative and inclusive.
- Adaptable and responsive to change.
- Results-oriented and proactive.
- Committed to continuous learning and development.
Self-Assessment Questions:
- How do you align with Asahi's company values, and how have you demonstrated these values in your previous roles?
- How do you approach building and maintaining effective relationships with cross-functional teams and stakeholders?
- How do you stay organized and manage your time effectively when juggling multiple projects and priorities?
ASSUMPTION: Asahi Europe & International seeks candidates who are passionate about their brands, collaborative, and committed to delivering results while embodying the company's core values.
⚠️ Potential Challenges
- Managing a diverse external agency network and ensuring consistent, high-quality campaign development and execution.
- Balancing global partnership strategy with local market delivery and amplification.
- Adapting to the dynamic sports marketing landscape and capitalizing on new opportunities.
- Navigating the complexities of global brand management and cross-functional team leadership.
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong leadership, strategic thinking, and adaptability.
📈 Similar Roles Comparison
- Compared to other global brand manager roles, this position places a greater emphasis on partnership strategy and sponsorship activation.
- Asahi Europe & International's global presence and brand portfolio offer unique opportunities for career growth and development within the company.
- This role requires a higher level of cross-functional team management and stakeholder collaboration than many other brand management positions.
ASSUMPTION: This role offers a unique blend of global brand management, partnership strategy, and cross-functional team leadership, setting it apart from other similar positions in the industry.
📝 Sample Projects
- Developing and executing a global partnership activation strategy for Peroni Nastro Azzurro 0.0 with Scuderia Ferrari HP and Charles LeClerc.
- Managing the delivery of global campaign assets, including comms, POSM, merchandising, showcars, and glassware, for a major brand campaign.
- Tracking and optimizing performance metrics for a global partnership initiative, ensuring continuous improvement and maximizing commercial impact.
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and results-driven nature of the Global Brand Manager role for Peroni Nastro Azzurro.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader global brand management strategy for Peroni Nastro Azzurro?
- What are the key priorities for the first 90 days in this role?
- How does Asahi Europe & International support the professional development and growth of its employees?
- What are the most challenging aspects of managing global brand presence and partnership activations for Peroni Nastro Azzurro?
- How does this role collaborate with local market teams and agency partners to ensure top-tier delivery and amplification of global partnership initiatives?
ASSUMPTION: These interview questions are designed to provide insight into the role's strategic context, priorities, and opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Asahi Europe & International careers portal.
- Tailor your resume and cover letter to highlight your relevant experience in global brand management, sponsorship activation, and cross-functional team leadership.
- Prepare examples of successful partnership activations or brand campaigns you have led, focusing on their strategic development, execution, and commercial impact.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
