📌 Core Information
🔹 Job Title: Global Brand Manager (STANLEY) - Hybrid
🔹 Company: Stanley Black & Decker, Inc.
🔹 Location: Towson, Maryland
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive brand marketing strategies for the global STANLEY brand.
- Managing brand marketing campaigns, including content and full campaign toolkit creation, optimizations, and reporting.
- Collaborating with cross-functional teams and vendor partners to enhance the end user experience across all touchpoints.
- Partnering with the research team to gain insights into user segments and create user-based benefit-driven campaigns for core and new product categories.
- Enrolling and engaging product and commercial partners and senior leadership to plans proposed.
- Working with the Global Marketing Digital team on objectives, KPI alignment, and tracking of the digital ecosystem and making recommendations to improve executions.
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Plan, develop, and execute comprehensive brand marketing strategies for the global STANLEY brand.
✅ Manage brand marketing campaigns, including content and full campaign toolkit creation, optimizations, and reporting.
✅ Work with cross-functional teams and vendor partners to enhance the end user experience across all touchpoints (online and offline).
✅ Coordinate with cross-functional teams and with agency partners to plan, develop, and deliver dynamic, world-class content.
✅ Partner with the research team to gain insight into how user segments experience the brand to create user-based benefit-driven campaigns for core and new product categories.
✅ Enroll and engage product and commercial partners and senior leadership to plans proposed.
✅ Work with the Global Marketing Digital team on objectives, KPI alignment, and tracking of the digital ecosystem and make recommendations to improve executions.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, or a related field
Experience: 3+ years of brand marketing experience
Required Skills:
- Proven experience in brand campaign development and execution
- Strong project management skills
- Excellent communication and collaboration skills
- Ability to analyze and interpret data to drive decision-making
- Familiarity with digital marketing and campaign optimization
Preferred Skills:
- Experience with global brands
- Fluency in additional languages
- Experience with brand research and insights
ASSUMPTION: Candidates with experience in consumer goods, retail, or related industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $60,800 - $109,400 per year (based on market research and company size)
Benefits:
- Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement
- Discounts on Stanley Black & Decker tools and other partner programs
Working Hours: Full-time, hybrid work arrangement (2-3 days on-site in Towson, MD)
ASSUMPTION: The salary range provided is an estimate based on market research and company size. Actual salary may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically tools and outdoor products
Company Size: 10,001+ employees (global)
Founded: 1843 (as Stanley Works, merged with Black & Decker in 2010)
Company Description:
- Stanley Black & Decker is a global diversified industrial company with a rich history dating back to 1843.
- The company operates in two segments: Tools & Storage and Industrial.
- Stanley Black & Decker's iconic brands include DEWALT, BLACK+DECKER, CRAFTSMAN, STANLEY, CUB CADET, and HUSTLER.
Company Specialties:
- Power tools and accessories
- Hand tools
- Storage solutions
- Electrified outdoor products
- Engineered fastening systems
- Automotive and aerospace solutions
- Construction and infrastructure systems
Company Website: http://www.stanleyblackanddecker.com
ASSUMPTION: Stanley Black & Decker is a large, established company with a diverse range of products and a global presence.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth
Reporting Structure: Reports to the Global Brand Director, STANLEY
Work Arrangement: Hybrid (2-3 days on-site in Towson, MD)
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work on global campaigns and collaborate with cross-functional teams
- Access to learning and development resources, including online courses and workshops
ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a hybrid work arrangement
Office Location(s): Towson, Maryland (with the option to work remotely 2-3 days per week)
Geographic Context:
- Towson is a suburb of Baltimore, Maryland, with a population of approximately 55,000 people.
- The area offers a mix of urban and suburban living, with easy access to Baltimore's cultural attractions and outdoor recreation opportunities.
- Maryland has a humid subtropical climate, with hot, humid summers and cool, mild winters.
Work Schedule: Full-time, with a hybrid work arrangement (2-3 days on-site, 2-3 days remote)
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral interview with the global brand director and another team member
- Final interview with the senior director of global brands
- Background check and offer extension
Key Assessment Areas:
- Brand strategy and campaign development
- Cross-functional collaboration and stakeholder management
- Data-driven decision-making and analytics
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
- Prepare examples of brand campaigns you've developed and executed, including results and metrics
- Research Stanley Black & Decker's brand portfolio and be prepared to discuss how you would approach marketing for one of their iconic brands
ATS Keywords: Brand marketing, campaign development, cross-functional collaboration, data-driven decision-making, global brand management, STANLEY brand
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, project management skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (Asana, Trello, JIRA)
- Marketing automation and analytics tools (Marketo, Google Analytics, Adobe Analytics)
- Social media management tools (Hootsuite, Sprout Social)
ASSUMPTION: The required tools and technologies for this role are standard for marketing professionals and can be learned on the job if necessary.
👔 Cultural Fit Considerations
Company Values:
- Innovation: We drive progress through continuous improvement and creativity
- Accountability: We take ownership and responsibility for our actions and their outcomes
- Teamwork: We collaborate and support each other to achieve our shared goals
- Integrity: We act with honesty and integrity in all our interactions
- Sustainability: We are committed to responsible business practices and minimizing our environmental impact
Work Style:
- Collaborative: This role requires working closely with cross-functional teams and external partners
- Data-driven: Decisions are based on data and analytics to optimize performance
- Agile: The work environment is fast-paced and dynamic, requiring adaptability and flexibility
Self-Assessment Questions:
- How do you approach developing a brand strategy that resonates with global audiences?
- Can you describe a time when you had to manage multiple stakeholders with competing priorities? How did you handle it?
- How do you stay organized and manage your time when working on multiple projects simultaneously?
ASSUMPTION: Stanley Black & Decker values a diverse and inclusive work environment that fosters collaboration, innovation, and accountability.
⚠️ Potential Challenges
- Managing global brand campaigns with diverse user segments and market conditions
- Balancing strategic planning with tactical execution and day-to-day campaign management
- Collaborating effectively with cross-functional teams and external partners
- Adapting to a hybrid work arrangement and maintaining productivity and engagement
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- Compared to other global brand manager roles, this position offers a unique opportunity to work on iconic brands with a rich history and global presence
- Stanley Black & Decker's size and diversity provide more opportunities for career growth and development than smaller organizations
- This role requires a balance of strategic thinking and tactical execution, unlike more specialized marketing roles
ASSUMPTION: This role offers a unique blend of global brand management, strategic planning, and tactical execution, making it an attractive opportunity for marketing professionals looking to grow their careers.
📝 Sample Projects
- Developing a global brand campaign for the STANLEY brand, including market research, positioning, messaging, and creative assets
- Launching a new product category for the STANLEY brand, including market research, positioning, messaging, and campaign development
- Managing the STANLEY brand's social media presence, including content creation, optimization, and engagement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for growth within this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the STANLEY brand?
- What are the key priorities for the first 90 days in this role?
- How does Stanley Black & Decker support the growth and development of its employees?
- What is the company's approach to work-life balance, especially in a hybrid work arrangement?
- How does the company measure the success of its brand marketing campaigns, and how is this role expected to contribute to those metrics?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and helps you better understand the expectations and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
- Prepare examples of brand campaigns you've developed and executed, including results and metrics
- Research Stanley Black & Decker's brand portfolio and be prepared to discuss how you would approach marketing for one of their iconic brands
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
