Global Brand Style Editor - Sweaty Betty

📌 Core Information

🔹 Job Title: Global Brand Style Editor - Sweaty Betty

🔹 Company: Sweaty Betty (Wolverine Worldwide)

🔹 Location: London, UK

🔹 Job Type: Full-Time

🔹 Category: Retail, Fashion, Activewear

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Defining and executing the brand’s visual identity through styling across all content creation channels
• Leading the styling team and overseeing all styling briefs
• Collaborating cross-functionally to enhance the brand’s presence and drive commercial success
• Working closely with the Head of Studio during a transition period
• Staying ahead of industry trends and competitor activity

ASSUMPTION: This role requires a high level of creativity, leadership, and adaptability to thrive in a fast-paced, evolving environment.

📋 Key Responsibilities

✅ Lead the execution of all styling briefs across studio and on-location shoots, including Primary, Secondary, Still Life, Look Book, Social and PDP content

✅ Oversee the seasonal refresh of brand styling identity, ensuring alignment across the business

✅ Style lookbooks with a focus on both brand storytelling and wholesale needs

✅ Continue the implementation of “alternative ways to wear” styling for PDP to enhance customer engagement and drive sales

✅ Partner with the Global Brand Photographer to define and sign off on art direction, lighting, and HMU for e-commerce shoots, including testing for future changes

✅ Collaborate with Global Creative Lead and Global Brand Photographer on execution of Styling and Art Direction on Secondary Creative shoots

✅ Mentor and develop the Stylist(s) to ensure on-set styling meets KPIs and supports development through creative opportunities, research, and shoot prep

✅ Conduct QA checks on all imagery for styling accuracy and brand consistency

✅ Stay ahead of industry trends and competitor activity to ensure the brand remains innovative and relevant

ASSUMPTION: This role involves a high level of creativity, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Fashion, Design, or a related field

Experience: Minimum of 6 years in-house experience in a similar role

Required Skills:

• Proven experience in fashion and activewear styling, with a portfolio highlighting lookbook, campaign, e-commerce, still life, and personal creative work
• Strong leadership and team development skills
• Confident communicator – able to work collaboratively across varying levels of seniority within the business to a shared goal
• Ability to manage multiple projects and adapt to fast-paced environments
• Excellent eye for detail and understanding of brand aesthetics
• Experience and confidence leading creative and on-location shoots in the capacity of Stylist with varying sizes of crew
• Confident in art direction, model casting, and cross-functional collaboration
• Awareness of evolution of marketing and content practices
• Creative and proactive thinker
• Strong organizational skills and a hands-on, can-do approach
• Knowledge of Capture and Adobe CC packages
• Must be flexible and able to adapt to change

Preferred Skills:

• Microsoft Office

ASSUMPTION: Candidates should have a strong passion for Sweaty Betty and knowledge of the female activewear market.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (Based on industry standards for a mid-level fashion stylist role in London)

Benefits:

• Generous clothing allowance
• 60% off all Sweaty Betty merchandise and 50% off Wolverine Brands (Saucony & Merrell)
• 25 days holiday, plus 8 flexible bank holidays
• Company Wellness Days
• Sample sales
• Company bonus scheme
• Private Healthcare with BUPA
• Cycle to work scheme
• Generous Company Maternity, Paternity and Adoption Pay and Childcare support
• Discounts at the best Studio Classes
• SB Flexible Working: we currently work flexibly between the office and home

Working Hours: Full-time (40 hours per week), with flexibility to work additional hours as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level fashion stylist role in London. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, Fashion, Activewear

Company Size: 1,001-5,000 employees (Wolverine Worldwide)

Founded: 1883 (Wolverine Worldwide), 1998 (Sweaty Betty)

Company Description:

• Wolverine Worldwide is a global marketer of branded footwear, apparel, and accessories with a 142-year history and a global footprint spanning approximately 200 countries and territories
• The company is dedicated to advancing its owned and licensed brands, including Bates®, Chaco®, HyTest®, Hush Puppies®, Merrell®, Saucony®, Soft Style®, Stride Rite Children's Group®, Wolverine®, Sweaty Betty®, Cat® Footwear, and Harley-Davidson® Footwear
• Wolverine Worldwide is driven by a Vision to Make. Every Day. Better. for its consumers, partners, communities, and shareholders

Company Specialties:

• Footwear
• Apparel and Accessories
• Retail
• Product
• Fashion
• Ecommerce

Company Website: Wolverine Worldwide

ASSUMPTION: Wolverine Worldwide is a large, established company with a diverse portfolio of brands, providing ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level to senior role with potential for growth and leadership opportunities

Reporting Structure: Reports directly to the Head of Studio

Work Arrangement: Hybrid (flexible working between the office and home)

Growth Opportunities:

• Potential to grow into a leadership role within the styling team
• Opportunities to collaborate with various departments and influence brand direction
• Chance to work on international projects and campaigns

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.

🌍 Location & Work Environment

Office Type: Hybrid (flexible working between the office and home)

Office Location(s): London, UK

Geographic Context:

• London is a vibrant, multicultural city with a thriving fashion and retail industry
• The city offers a wide range of cultural attractions, entertainment, and dining options
• London has a humid subtropical climate, with mild winters and warm summers

Work Schedule: Full-time (40 hours per week), with flexibility to work additional hours as needed

ASSUMPTION: London provides an exciting and dynamic work environment, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-person or virtual interview with the Head of Studio and/or other members of the creative team
• Final interview with the Global Brand Creative Director

Key Assessment Areas:

• Creativity and stylistic vision
• Leadership and team management skills
• Adaptability and problem-solving abilities
• Communication and collaboration skills
• Industry knowledge and trend awareness

Application Tips:

• Tailor your resume and cover letter to highlight your relevant styling experience and skills
• Include a portfolio showcasing your best work, with a focus on lookbooks, campaigns, e-commerce, still life, and personal creative projects
• Be prepared to discuss your creative process, industry trends, and how you stay up-to-date with the latest styling techniques and tools

ATS Keywords: Fashion Styling, Creative Direction, Team Management, Collaboration, Project Management, Attention to Detail, Art Direction, Model Casting, Cross-Functional Collaboration, Microsoft Office, Adobe CC, Capture Knowledge, Trend Awareness, Creative Thinking, Organizational Skills, Adaptability

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on creativity, leadership, and industry knowledge.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Capture One
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello, JIRA)

ASSUMPTION: Familiarity with industry-standard design and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Be Great.
• Make Amazing.
• Win Together.
• Stay Curious.
• Act Now.
• Deliver Results.

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Creative and innovative
• Adaptable and flexible

Self-Assessment Questions:

• Do you align with Sweaty Betty's brand values and mission?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a strong eye for detail and a passion for activewear and fashion styling?

ASSUMPTION: Sweaty Betty values creativity, collaboration, and a strong work ethic, with a focus on delivering high-quality products and experiences for its customers.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to changes in brand direction and styling trends
• Working with a diverse range of team members and stakeholders
• Balancing creative vision with commercial constraints

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong leadership, adaptability, and creative problem-solving skills.

📈 Similar Roles Comparison

• This role is unique in its focus on global brand styling and leadership within the activewear and fashion industry
• Similar roles may include Senior Stylist, Creative Director, or Brand Manager, but with a specific focus on styling and visual identity
• Career progression may include roles such as Global Brand Style Director or Head of Studio

ASSUMPTION: This role offers a unique opportunity to specialize in global brand styling and leadership within the activewear and fashion industry.

📝 Sample Projects

• Developing a seasonal lookbook that showcases the brand's unique aesthetic and appeals to both wholesale partners and consumers
• Collaborating with the Global Brand Photographer to create visually striking e-commerce imagery that drives sales and engagement
• Leading a team to style a high-profile campaign shoot, ensuring consistency with the brand's visual identity and achieving exceptional results

ASSUMPTION: These sample projects highlight the creative, leadership, and collaborative aspects of the Global Brand Style Editor role.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the brand's visual identity and the plans for its evolution?
• How does the styling team collaborate with other departments, such as product, marketing, and visual merchandising?
• What opportunities are there for growth and development within the styling team and the wider creative department?
• How does the company support work-life balance and employee well-being?
• What are the key challenges facing the brand in the coming months, and how can this role help address them?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to the brand's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant styling experience and skills
• Prepare a portfolio showcasing your best work, with a focus on lookbooks, campaigns, e-commerce, still life, and personal creative projects
• Be prepared to discuss your creative process, industry trends, and how you stay up-to-date with the latest styling techniques and tools
• Follow up with the HR department one week after submission to confirm receipt of your application and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.