📌 Core Information
🔹 Job Title: Global Communications Manager
🔹 Company: BASF SE
🔹 Location: Research Triangle Park, NC, United States
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Marketing & Communications
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global marketing communication strategies
- Managing creative and efficient marketing communications programs and campaigns
- Collaborating with global agencies and regional marketing communications teams
- Providing strategic communications consultation and guidance to global teams
- Working closely with senior executives, cross-functional teams, and external partners
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and strong stakeholder management skills. The successful candidate will have a proven track record in developing and executing successful communication strategies in a global matrix organization.
📋 Key Responsibilities
✅ Develop and execute multi-year launch plans and marketing communications for new global products, including brand name development, positioning, technical materials, video assets, advertising, major event presence, internal and external communications, etc.
✅ Provide leadership, oversight, and consultation to regional and country marketing communications teams on active ingredient brand positioning, ensuring all BASF brand standards are applied
✅ Develop key messages, narratives, and storylines for Public Health and Nitrogen Management topics, ensuring consistency of corporate messaging across all channels
✅ Support the VP of Professional & Specialty Solutions and others in communicating relevant strategic roadmaps internally and externally
✅ Serve as an active member of the Professional & Specialty Solutions Leadership Team, providing strategic communications consultation and guidance to global teams
ASSUMPTION: This role requires a strong understanding of the agriculture/pest control sector, with the ability to navigate complex business and technical information and translate it into clear, concise, and engaging communications.
🎯 Required Qualifications
Education: Bachelor’s degree in Communications, Journalism, or a related field with a focus on branding and marketing communications
Experience: Over 10 years of strategic communications experience, with substantial expertise in the agriculture/pest control sector
Required Skills:
- Proven ability to develop and execute successful communication strategies
- Strong writing, editing, and collaboration skills
- Ability to distill complex business and technical information under tight deadlines
- Proven ability to lead and manage external agency partnerships
- Experience in developing and executing communication plans and leading branding initiatives for new active ingredients
Preferred Skills:
- Fluency in additional languages
- Experience working in a global matrix organization
- Knowledge of the chemical industry
ASSUMPTION: The ideal candidate will have a strong background in strategic communications, with a proven track record in developing and executing successful communication strategies in a global matrix organization. Experience in the agriculture/pest control sector is highly preferred.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a senior communications role in the Research Triangle Park area)
Benefits:
- Flexible work arrangements
- Highly competitive retirement savings plan with company match and investment options
- Well-being programs, including comprehensive mental health support
- Family forming benefits, including fertility, adoption, and surrogacy reimbursement, maternity/parental leave, and more
- Back-up child and elder care with discount programs
- Mentoring and career development opportunities
- Matching gifts program
- Employee crisis support
- Access to BASF wine cellar and employee discounts
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (3 days on-site)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior communications role in the Research Triangle Park area. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Chemical Manufacturing
Company Size: 10,001+ employees (Global chemical company with a strong presence in the agriculture sector)
Founded: 1865 (Headquarters in Ludwigshafen, Germany)
Company Description:
- BASF is the world's leading chemical company, with a portfolio comprising six segments: Chemicals, Materials, Industrial Solutions, Nutrition & Care, Surface Technologies, and Agricultural Solutions
- The company combines economic success with environmental protection and social responsibility, aiming to be the preferred chemical company to enable customers' green transformation
- BASF generated sales of €65.3 billion in 2024 and has around 112,000 employees in its Group worldwide
Company Specialties:
- Chemicals
- Performance Products
- Functional Materials & Solutions
- Agricultural Solutions
Company Website: www.basf.com
ASSUMPTION: BASF is a large, global chemical company with a strong presence in the agriculture sector. The company offers a wide range of products and services, with a focus on sustainability and innovation.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports directly to the Team Lead of Marketing Communications & Brand Management in Limburgerhof, Germany, with a dotted reporting line to the Vice President of Professional & Specialty Solutions and participation in the global P&SS leadership team
Work Arrangement: Hybrid (3 days on-site per week)
Growth Opportunities:
- Potential to work on high-impact global projects and initiatives
- Opportunity to collaborate with and learn from senior leaders and experts in the field
- Possibility to take on additional responsibilities and advance within the organization
ASSUMPTION: This role offers a unique opportunity to work in a global matrix organization, with the potential for significant growth and development. The successful candidate will have the chance to make a real impact on the company's global communications strategy.
🌍 Location & Work Environment
Office Type: Hybrid (3 days on-site per week)
Office Location(s): Research Triangle Park, NC, United States
Geographic Context:
- The Research Triangle Park area is known for its strong technology and life science industries
- The region offers a high quality of life, with a mix of urban and rural environments, and a mild climate
- The area is home to several major research universities and institutions
Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (3 days on-site)
ASSUMPTION: The Research Triangle Park area offers a unique blend of urban and rural environments, with a strong focus on technology and life science industries. The hybrid work arrangement allows for a good work-life balance while still providing opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and other team members
- Final interview with the Vice President of Professional & Specialty Solutions
- Background check and offer
Key Assessment Areas:
- Strategic thinking and communication skills
- Experience in the agriculture/pest control sector
- Ability to work in a global matrix organization
- Cultural fit with BASF's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with the agriculture/pest control sector and global matrix organizations
- Demonstrate your understanding of BASF's mission and values
- Showcase your ability to think strategically and communicate effectively
ATS Keywords: Strategic Communications, Global Marketing, Branding, Agriculture, Pest Control, Matrix Organization, Hybrid Work, Global Teamwork, Stakeholder Management, Communication Strategy, Campaign Management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking and communication skills, as well as their experience in the agriculture/pest control sector and global matrix organizations. Cultural fit with BASF's values and work environment will also be a critical factor in the selection process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Communication and collaboration platforms (e.g., Slack, Microsoft Teams)
- Design and creative tools (e.g., Adobe Creative Suite, Canva)
- Marketing automation and analytics tools (e.g., HubSpot, Google Analytics)
ASSUMPTION: The successful candidate will be proficient in using a range of tools and technologies to support their work in developing and executing global marketing communication strategies.
👔 Cultural Fit Considerations
Company Values:
- We create chemistry for a sustainable future
- We live our commitment to safety, health and environmental protection
- We respect each other and value diversity as strength
- We embrace continuous learning and improvement
- We act entrepreneurially and take responsibility for our success
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and able to work in a dynamic, global matrix organization
- Strong communication and stakeholder management skills
- Ability to work independently and manage multiple projects simultaneously
Self-Assessment Questions:
- How do you align with BASF's commitment to sustainability and innovation?
- How do you approach working in a global matrix organization, and what specific experiences have you had in this type of environment?
- How do you ensure that your communication strategies are effective and engaging for diverse stakeholders, including senior executives, cross-functional teams, and external partners?
ASSUMPTION: The ideal candidate will be a strong cultural fit with BASF's values and work environment, with a proven track record of success in a global matrix organization. They will be collaborative, results-driven, and adaptable, with strong communication and stakeholder management skills.
⚠️ Potential Challenges
- Working in a global matrix organization can be complex and challenging, requiring strong communication and stakeholder management skills
- The agriculture/pest control sector can be highly regulated and dynamic, requiring a strong understanding of the industry and its trends
- The role may require occasional travel, both domestically and internationally
- The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members
ASSUMPTION: The successful candidate will be able to navigate the complexities of a global matrix organization and thrive in a dynamic, fast-paced environment. They will be adaptable, resilient, and able to manage multiple projects simultaneously.
📈 Similar Roles Comparison
- This role is unique in its focus on the agriculture/pest control sector and global matrix organization
- Similar roles may include Global Marketing Manager, Global Brand Manager, or Senior Communications Manager, but with a different industry focus or organizational structure
- Career paths for this role may include advancement to Director or Vice President of Marketing Communications, or transition to a different industry or sector
ASSUMPTION: This role offers a unique opportunity to work in a global matrix organization with a strong focus on the agriculture/pest control sector. The successful candidate will have the chance to make a real impact on the company's global communications strategy and advance their career in a dynamic, fast-paced environment.
📝 Sample Projects
- Developing and executing a global marketing communication strategy for a new active ingredient launch in the agriculture sector
- Collaborating with regional marketing communications teams to ensure consistent brand positioning and messaging for established products
- Creating key messages, narratives, and storylines for Public Health and Nitrogen Management topics, ensuring consistency across all internal and external communication channels
ASSUMPTION: The successful candidate will have experience working on similar projects in the agriculture/pest control sector or a related industry. They will be able to demonstrate their ability to develop and execute successful communication strategies in a global matrix organization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Professional & Specialty Solutions team, and how this role fits into the broader organization?
- How does the company support the growth and development of its employees, particularly in global matrix organizations?
- What are the key priorities for the first 90 days in this role, and how can I best contribute to the team's success?
- How does the company approach diversity, equity, and inclusion, and what initiatives are in place to support these efforts?
- What are the most significant challenges facing the agriculture/pest control sector, and how does this role contribute to addressing them?
ASSUMPTION: The ideal candidate will be proactive and curious, asking insightful questions about the role, the team, and the company. They will be eager to understand the challenges and opportunities facing the agriculture/pest control sector and how their work can contribute to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://basf.jobs/light_green_NA/job/Research-Triangle-Park-Global-Communications-Manager-NC-27709-3528/1208310801/
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interviews by researching BASF's mission, values, and culture, as well as the agriculture/pest control sector and global matrix organizations
- Be ready to discuss your experience with the agriculture/pest control sector and global matrix organizations, and how you have successfully navigated these environments in the past
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
