🔹 Job Title: Global Customer Marketing Manager
🔹 Company: Geistlich
🔹 Location: Root (LU), CH
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively in a global team environment.
✅ Execute global marketing strategies to enhance brand awareness, customer loyalty, and business growth
✅ Lead go-to-market initiatives across all product launch phases
✅ Define and monitor marketing KPIs to evaluate campaign success and ROI
✅ Collaborate with affiliates and target groups to deliver tailored marketing tools and activation concepts
✅ Gather user insights to inform product development and commercial strategies
✅ Plan and manage multichannel marketing campaigns aligned with global strategy
✅ Develop compelling sales arguments, promotional concepts, and product messaging
✅ Ensure scientific accuracy and consistency in claims and USPs
✅ Analyze market trends to identify growth opportunities and engagement strategies
✅ Manage international KOL relationships to amplify campaign reach
✅ Create training and enablement materials for internal teams
✅ Support business case evaluations for marketing initiatives
✅ Monitor and optimize campaign performance
✅ Ensure compliance in marketing content through collaboration with Medical Affairs and Regulatory
✅ Translate clinical insights into actionable marketing and sales content
ASSUMPTION: This role involves a mix of strategic planning, campaign execution, and cross-functional collaboration, requiring strong organizational skills and attention to detail.
Education: University degree in Marketing, Business, Life Sciences, or a related field
Experience: 5+ years of experience in international product or customer marketing, preferably in healthcare or MedTech
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the dental or healthcare industry and familiarity with marketing automation tools may have an advantage in this role.
Salary Range: Based on industry standards for a Marketing Manager role in Switzerland with 5-10 years of experience, the estimated salary range is CHF 120,000 - 160,000 per year.
Benefits:
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
Industry: Pharmaceutical Manufacturing, specifically focused on regenerative dentistry and biological bone and cartilage regeneration
Company Size: 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 1851, with a rich history and strong Swiss heritage
Company Description:
Company Specialties:
Company Website: https://www.geistlich.com/
ASSUMPTION: Geistlich's focus on regenerative medicine and commitment to innovation make it an attractive employer for candidates interested in the healthcare industry.
Career Level: Mid-level to senior marketing role, offering opportunities for growth and development
Reporting Structure: This role reports directly to the Head of Global Marketing and works closely with global and local marketing teams, as well as other departments such as Medical Affairs and Regulatory
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or meetings
Growth Opportunities:
ASSUMPTION: This role offers strong growth potential for candidates looking to expand their skills and advance their careers in marketing.
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Root Längenbold, Luzern, Switzerland
Geographic Context:
Work Schedule: Standard full-time work schedule, with flexibility for occasional remote work
ASSUMPTION: The location and work environment at Geistlich offer a high quality of life and opportunities for professional growth and development.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Global marketing, customer marketing, campaign management, product launch, market analysis, KOL management, user insights, multichannel marketing, compliance, training development, affiliate enablement, scientific accuracy
ASSUMPTION: The interview process at Geistlich is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit within the organization.
ASSUMPTION: Candidates with experience using marketing automation tools and campaign management software may have an advantage in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with Geistlich's company values and work style will be well-suited to this role and the company culture.
ASSUMPTION: These challenges can be overcome by strong project management skills, attention to detail, and a strategic mindset.
ASSUMPTION: Candidates should consider their career goals and long-term aspirations when comparing this role to similar positions in the industry.
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives and responsibilities associated with this role.
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and commitment to understanding the company's culture and priorities.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.