Global Digital Marketing Specialist - Automation and Website Management

📌 Core Information

🔹 Job Title: Global Digital Marketing Specialist - Automation and Website Management

🔹 Company: Envista Holdings Corporation

🔹 Location: Heredia, Heredia, Costa Rica

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing automation strategies to enhance the customer journey
• Managing and optimizing the company websites (multi-country and multilingual)
• Collaborating with cross-functional teams to implement best practices in digital marketing
• Analyzing website performance and digital marketing effectiveness

ASSUMPTION: This role requires a strong understanding of digital marketing strategies, automation tools, and website management. Familiarity with a global, multicultural environment is also beneficial.

📋 Key Responsibilities

✅ Developing and executing automation strategies to enhance the customer journey, boost brand awareness, and work efficiencies

✅ Implementing and managing marketing automation tools to streamline campaigns and improve efficiency

✅ Creating automated workflows for email marketing, lead nurturing, and customer engagement

✅ Overseeing the management and optimization of the company websites and related website projects

✅ Ensuring website content is current, engaging, and SEO-friendly

✅ Monitoring website performance and implementing improvements to enhance user experience

✅ Analyzing website traffic and engagement data to assess effectiveness

✅ Managing and optimizing the MarTech environment for efficient deployment of global and regional marketing programs

✅ Partnering with marketing managers, training team, creative services, and agencies/vendors to develop and execute compelling content and creative assets

✅ Supporting and managing content through legal and regulatory processes

✅ Collaborating with digital marketing team members to implement best practices in SEO and digitize the customer journey

✅ Tracking and reporting on digital marketing performance related to automation and website management, and communicating results to key stakeholders

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration. Strong project management skills are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or Marketing-related disciplines required; MBA is a plus

Experience: 3-5 years of digital marketing experience with demonstrated track record in developing and executing digital marketing strategies, automation and website management, including SEO

Required Skills:

• Experience with Drupal, Acquia tools
• Experience with HubSpot marketing automation or similar tool
• Experience with Google Analytics
• Experience with MS Dynamics or similar CRM tool

Preferred Skills:

• Strong analytical acumen to evaluate effectiveness of digital campaigns
• Ability to work in dynamic, fast-paced environment, be hands-on in project management and execution, while managing multiple projects and deadlines
• Experience working in complex matrix organization in multi-cultural settings
• Fluent in English. Other languages are a plus
• Familiarity with B2B marketing strategies and tactics

ASSUMPTION: While the job listing does not specify preferred qualifications, based on the role's requirements, strong analytical skills, project management experience, and familiarity with a multicultural environment are highly desirable.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $60,000 and $85,000 per year, based on industry standards for a mid-level digital marketing specialist in Costa Rica with 3-5 years of experience.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, typically Monday-Friday, 8:00 AM to 5:00 PM, with occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. Benefits are based on the company's standard benefits package for full-time employees.

📌 Applicant Insights

🔍 Company Context

Industry: Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. They help their partners deliver the best possible patient care through industry-leading products, solutions, and technology.

Company Size: Envista has 10,001+ employees globally, providing a large and diverse work environment.

Founded: Envista was founded in 2019 through the combination of several dental industry leaders.

Company Description:

• Envista is committed to helping dental professionals improve their patients’ lives by digitizing, personalizing, and democratizing oral care.
• Their comprehensive portfolio covers a wide range of dentists' clinical needs for diagnosing, treating, and preventing dental conditions, as well as improving the aesthetics of the human smile.
• Envista operates with high sustainability standards, guiding their decision-making to deliver enhanced outcomes for their people, the environment, and communities.

Company Specialties:

• Medical Equipment Manufacturing
• Dental Equipment and Supplies
• Dental Implants
• Dental Software and Technology

Company Website: http://www.envistaco.com

ASSUMPTION: Envista's large size and global presence offer opportunities for career growth and exposure to diverse markets and cultures.

📊 Role Analysis

Career Level: This role is at the mid-level (2-5 years of experience) and offers opportunities for growth within the digital marketing team and the broader organization.

Reporting Structure: The Global Digital Marketing Specialist reports directly to the Global Marketing Director.

Work Arrangement: This role is on-site, with occasional domestic or international travel up to 10% of the time.

Growth Opportunities:

• Advancement within the digital marketing team or other marketing departments
• Expansion of responsibilities based on performance and company needs
• Cross-functional collaboration and exposure to various aspects of the business

ASSUMPTION: This role provides opportunities for professional growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: Envista's office in Heredia, Costa Rica, is a modern, professional environment with a collaborative culture.

Office Location(s): Heredia, Costa Rica

Geographic Context:

• Heredia is located in the Central Valley of Costa Rica, offering a pleasant climate, access to amenities, and a short commute to the capital, San José.
• The area is known for its vibrant culture, rich history, and natural beauty, providing numerous opportunities for outdoor activities and cultural experiences.
• Costa Rica is a bilingual country, with Spanish being the official language and English being widely spoken, particularly in business settings.

Work Schedule: The work schedule is typically Monday-Friday, 8:00 AM to 5:00 PM, with occasional overtime as needed to meet project deadlines.

ASSUMPTION: The work environment at Envista's Heredia office is collaborative, multicultural, and offers opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Global Marketing Director
• Background check and offer extension

Key Assessment Areas:

• Digital marketing expertise and strategy development
• Website management and optimization skills
• Analytical and problem-solving abilities
• Cross-functional collaboration and communication skills
• Cultural fit and adaptability to a global, multicultural environment

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience, automation skills, and website management expertise.
• Demonstrate your understanding of the role and Envista's mission by addressing how your skills and experience align with the company's goals.
• Showcase your ability to work in a dynamic, fast-paced environment and manage multiple projects and deadlines.

ATS Keywords: Digital Marketing, Automation, Website Management, SEO, Email Marketing, Lead Nurturing, MarTech Optimization, Google Analytics, Project Management, Content Development, Cross-Functional Collaboration, Data Analysis, Customer Experience, B2B Marketing, Communication, Multilingual Management

ASSUMPTION: Envista's application process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a global, multicultural environment.

🛠️ Tools & Technologies

• Drupal, Acquia tools
• HubSpot marketing automation or similar tool
• Google Analytics
• MS Dynamics or similar CRM tool
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Results-driven
• Adaptable and resilient
• Strong communicator and collaborator
• Analytical and data-driven
• Passionate about staying up-to-date with digital marketing trends and technologies

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment and enjoy managing multiple projects and deadlines?
• Are you comfortable working in a complex matrix organization in a multi-cultural setting?
• Do you have a strong desire to stay current with the latest digital marketing trends, technologies, and tools?

ASSUMPTION: Envista values candidates who align with their company values and demonstrate a strong work ethic, adaptability, and a passion for digital marketing.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Navigating a complex matrix organization and global, multicultural team
• Keeping up with the latest digital marketing trends and technologies
• Occasional travel requirements

ASSUMPTION: These challenges are inherent to the role and provide opportunities for professional growth and development.

📈 Similar Roles Comparison

• This role is unique in its focus on global digital marketing strategy, automation, and website management within the dental industry.
• Compared to other digital marketing roles, this position offers a broader scope of responsibilities and the opportunity to work on a global scale.
• Career progression may include advancing within the digital marketing team or exploring other marketing departments within Envista's diverse portfolio of dental brands.

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing a well-rounded experience for a digital marketing professional.

📝 Sample Projects

• Developing and executing a global email marketing campaign to promote a new product launch
• Optimizing the company's website for improved user experience and SEO performance
• Collaborating with cross-functional teams to create and implement a content marketing strategy that aligns with the company's brand guidelines and regulatory requirements

ASSUMPTION: These sample projects illustrate the breadth of responsibilities and collaborative nature of the Global Digital Marketing Specialist role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the global marketing organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Envista support the professional development and growth of its employees?
• What are the most rewarding aspects of working in a global, multicultural environment at Envista?
• How does Envista measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and provides valuable information to help you make an informed decision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience, automation skills, and website management expertise, as well as your understanding of the role and Envista's mission.
• Prepare examples of your past digital marketing campaigns, website optimization projects, and other relevant work to showcase your skills and accomplishments.
• Follow up with the Envista Talent Acquisition team one week after submitting your application to inquire about your application status.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.