📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Heredia, Costa Rica (remote)
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Driving the growth and profitability of Launch Potato's paid media portfolio through Google Ads campaigns
- Leading strategy, execution, and optimization across multiple channels and verticals
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
ASSUMPTION: This role requires a high level of autonomy and strategic thinking to drive performance and growth across diverse Google Ads campaigns.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role involves a high degree of data analysis, strategic planning, and cross-functional collaboration to maximize campaign performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube)
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Google Ads scripts or automated bidding strategies
- Fluency in Spanish
ASSUMPTION: Candidates should have a proven track record in Google Ads campaign management and a strong analytical background to excel in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (Based on industry standards for a Senior Performance Marketing Manager with 4-10 years of experience in a remote role)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Unlimited PTO
- Flexible work schedule
Working Hours: Full-time (40 hours/week), remote work with flexible hours
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Performance Marketing Manager role in a remote setting. Benefits may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato is a dynamic, high-growth company with a diverse, international team, offering opportunities for professional growth and development.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Head of Paid Media and may oversee junior team members
Work Arrangement: Remote (100%) with flexible hours
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to expand responsibilities based on performance and company growth
- Chance to work on diverse campaigns across multiple verticals and channels
ASSUMPTION: This role offers opportunities for career growth and development within the Paid Media team and the broader organization.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Heredia, Costa Rica (remote)
Geographic Context:
- Heredia is the fourth-largest city in Costa Rica, located in the Central Valley
- The city offers a pleasant climate, rich cultural heritage, and easy access to outdoor activities
- Costa Rica is known for its biodiversity, natural beauty, and progressive environmental policies
Work Schedule: Full-time (40 hours/week) with flexible hours
ASSUMPTION: The remote work environment offers flexibility and work-life balance, with the expectation of regular availability during Central American business hours.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Talent Acquisition team
- Technical assessment or case study presentation
- Final interview with the Head of Paid Media and/or other senior team members
- Background check and offer extension
Key Assessment Areas:
- Google Ads campaign management and optimization skills
- Analytical problem-solving and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight relevant Google Ads campaign management experience and achievements
- Demonstrate strong analytical skills and data-driven approach in your resume and cover letter
- Showcase your ability to work collaboratively and communicate effectively with diverse teams
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, reporting, creative asset management, trend analysis, problem-solving, organizational skills, growth mindset
ASSUMPTION: The application process may vary based on the candidate's qualifications and the company's current hiring needs.
🛠️ Tools & Technologies
- Google Ads platform (Search, Display, Demand Gen, Performance Max, YouTube)
- Looker, Tableau, or equivalent data visualization tools
- Microsoft Excel (Pivot Tables, Vlookups)
- Project management tools (e.g., Asana, Trello, JIRA)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The required tools and technologies may evolve based on the company's needs and industry trends.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision-making
- Collaboration and teamwork
- Continuous learning and improvement
- Results-oriented and accountable
- Diverse, inclusive, and respectful work environment
Work Style:
- Remote work with flexible hours
- Strong emphasis on results and performance
- Data-driven and analytical approach
- Collaborative and communicative team environment
Self-Assessment Questions:
- Do you have a proven track record of managing large-scale Google Ads campaigns and meeting ROAS and revenue KPIs?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a data-driven, collaborative environment and enjoy working with diverse teams?
ASSUMPTION: Candidates who align with Launch Potato's values and work style will be more likely to succeed in this role and contribute to the company's growth.
⚠️ Potential Challenges
- Managing multiple campaigns and shifting priorities within fast-paced deadlines
- Staying up-to-date with Google Ads platform updates and industry trends
- Collaborating effectively with remote teams across different time zones
- Balancing strategic planning with day-to-day campaign management tasks
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a growth mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on paid media channels and requires a deep understanding of Google Ads
- As a Senior Performance Marketing Manager, this role offers more strategic and leadership responsibilities compared to junior or mid-level positions
- Career progression may include leading teams, expanding into new channels or verticals, or taking on broader marketing responsibilities
ASSUMPTION: This role offers unique opportunities for growth and development within the Paid Media team and the broader organization.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads strategy for a new product launch
- Optimizing an underperforming campaign to improve CTR, reduce CPA, and increase ROAS
- Conducting competitive research and analysis to identify new growth opportunities and trends
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, showcasing the candidate's ability to drive performance and growth through Google Ads campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader Paid Media organization?
- What are the most significant challenges facing the Paid Media team currently, and how can this role help address them?
- How does Launch Potato support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Launch Potato foster a diverse, inclusive, and respectful work environment?
ASSUMPTION: These interview questions help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight your Google Ads campaign management experience and achievements
- Write a compelling cover letter demonstrating your analytical skills, collaboration skills, and cultural fit with Launch Potato
- Prepare for the interview by researching Launch Potato's business, industry trends, and potential challenges facing the Paid Media team
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
