π Core Information
πΉ Job Title: Global Email Marketing Specialist
πΉ Company: Razer Inc.
πΉ Location: Singapore
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: June 19, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Planning and executing comprehensive email marketing campaigns to drive engagement and revenue growth
- Collaborating with cross-functional teams to align messaging with business goals
- Optimizing email performance through A/B testing, segmentation, and personalization
- Managing email marketing calendar and vendor relationships
- Analyzing performance metrics and providing actionable insights
ASSUMPTION: This role requires a high level of autonomy and strong project management skills to juggle multiple campaigns and deadlines.
π Key Responsibilities
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Plan and oversee the implementation of comprehensive email marketing campaigns for product launches, promotions, and lifecycle marketing to drive engagement and support revenue growth
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Collaborate with product, sales, and creative teams to align messaging with strategic business goals
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Take ownership of the end-to-end email campaign process, incorporating segmentation, personalization, and automation
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Oversee the creation and curation of high-quality content, ensuring alignment with brand guidelines and campaign objectives
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Track and analyze email marketing performance metrics, providing regular performance reports with actionable insights and recommendations for optimization
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Conduct regular A/B testing to optimize performance, continuously improving results
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Identify opportunities to enhance the customer journey through targeted and timely email touchpoints
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Ensure all campaigns comply with email and privacy regulations while driving year-over-year (YOY) database growth
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Manage relationships with external vendors and partners, ensuring seamless integration and optimal performance of email marketing tools and platforms
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Share expertise and educate a wider team on best practices in email marketing, fostering a culture of continuous learning and improvement
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven optimization to maximize email marketing effectiveness.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-4 years of experience in email marketing, preferably in e-commerce or consumer electronics
Required Skills:
- Proven track record of driving measurable results through email
- Strong understanding of email platforms (e.g., Salesforce Marketing Cloud or similar)
- Data-driven mindset with proficiency in analytics tools (e.g., Google Analytics, Looker)
- Excellent copywriting and editing skills with attention to detail
- Self-starter with the ability to manage multiple projects and deadlines
Preferred Skills:
- Passion for technology and consumer electronics
- Experience with email marketing automation and segmentation tools
- Familiarity with CRM systems and marketing automation platforms
ASSUMPTION: Candidates with experience in fast-paced, dynamic environments and a strong focus on data-driven decision-making will thrive in this role.
π° Compensation & Benefits
Salary Range: SGD 6,000 - 8,000 per month (based on industry standards for the role, experience level, and location)
Benefits:
- Medical, dental, and vision insurance
- Retirement savings plan with company matching
- Employee discounts on Razer products
- Flexible work arrangements
Working Hours: Full-time, Monday to Friday, with some flexibility for project needs
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.
π Applicant Insights
π Company Context
Industry: Consumer Electronics and Gaming
Company Size: 1,001-5,000 employees (Large organization with a global presence)
Founded: 2005 (Over 20 years of experience in the gaming industry)
Company Description:
- Razer is a global lifestyle brand for gamers, known for its high-performance gaming peripherals, software, and services
- The company has a strong focus on innovation, design, and user experience, with a mission to "For Gamers. By Gamers."
- Razer has a global presence with offices across North America, Europe, and Asia, and a large following in the gaming community
Company Specialties:
- Gaming peripherals (keyboards, mice, headsets, etc.)
- Gaming laptops (Razer Blade series)
- Software ecosystems (Razer Synapse, Razer Chroma, Razer Cortex)
- Internet of things, Android, iOS, and wearable devices
- Audio products and consumer electronics
Company Website: razer.com
ASSUMPTION: Razer's large size and global presence offer opportunities for career growth and exposure to diverse markets and cultures.
π Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Senior Manager of Email Marketing and collaborates with cross-functional teams, including product, sales, and creative teams
Work Arrangement: On-site, with some flexibility for remote work when needed
Growth Opportunities:
- Potential to take on more strategic responsibilities and lead projects as experience and skills develop
- Opportunities to work on global campaigns and collaborate with international teams
- Possibility to transition into other marketing roles or specializations within the company
ASSUMPTION: This role offers a mix of tactical execution and strategic planning, providing opportunities for professional growth and development.
π Location & Work Environment
Office Type: Modern, collaborative workspace with a gaming-inspired design
Office Location(s): Singapore (One-north Crescent)
Geographic Context:
- Singapore is a multicultural city-state with a strong focus on technology and innovation
- The office is located in the one-north business park, a hub for technology and creative industries
- Singapore offers a high quality of life, with excellent healthcare, education, and entertainment options
Work Schedule: Standard office hours, with some flexibility for project needs
ASSUMPTION: The office environment is designed to foster creativity, collaboration, and a strong company culture.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final interview with the hiring manager and team members
Key Assessment Areas:
- Email marketing expertise and strategic thinking
- Data analysis and interpretation skills
- Project management and organizational skills
- Cultural fit and alignment with Razer's values
Application Tips:
- Highlight relevant email marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your passion for gaming and understanding of Razer's brand
- Prepare for the technical assessment or case study presentation by researching Razer's email marketing campaigns and identifying areas for improvement
ATS Keywords: Email Marketing, Campaign Management, Segmentation, Personalization, A/B Testing, Performance Metrics, CRM, Marketing Automation, Project Management
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the team.
π οΈ Tools & Technologies
- Salesforce Marketing Cloud
- Google Analytics
- Looker
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation platforms (e.g., Marketo, Pardot)
ASSUMPTION: The tools and technologies used in this role are industry-standard and may vary depending on the company's specific needs and preferences.
π Cultural Fit Considerations
Company Values:
- Gamers at heart
- Innovative and bold
- Passionate and determined
- Collaborative and inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a deep understanding of and passion for the gaming industry?
- Are you comfortable working in a fast-paced, dynamic environment with multiple priorities and deadlines?
- Do you thrive in a collaborative, team-focused work culture?
ASSUMPTION: Razer's company culture is centered around its passion for gaming and commitment to innovation, with a strong emphasis on collaboration and inclusivity.
β οΈ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Keeping up with the fast-paced, dynamic nature of the gaming industry
- Ensuring compliance with email and privacy regulations while driving database growth
- Adapting to a global work environment with diverse teams and time zones
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.
π Similar Roles Comparison
- Unlike other email marketing roles, this position focuses on the gaming industry and requires a deep understanding of and passion for gaming
- Razer's global presence offers opportunities to work on international campaigns and collaborate with diverse teams
- This role offers a mix of tactical execution and strategic planning, providing opportunities for professional growth and development
ASSUMPTION: This role is unique in its focus on the gaming industry and offers opportunities for career growth and exposure to diverse markets and cultures.
π Sample Projects
- Developing and executing a global email campaign for a new product launch, incorporating segmentation, personalization, and automation
- Analyzing email marketing performance metrics to identify trends and optimize campaign strategies
- Collaborating with cross-functional teams to create targeted email content that aligns with business goals and brand guidelines
ASSUMPTION: These sample projects demonstrate the mix of tactical execution and strategic planning required for success in this role.
β Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the organization?
- How does Razer support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Razer approach work-life balance, and what resources are available to support employees?
- What are the most rewarding and challenging aspects of working in email marketing at Razer?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company culture, helping candidates make an informed decision about the opportunity.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant email marketing experience and passion for gaming
- Prepare for the technical assessment or case study presentation by researching Razer's email marketing campaigns and identifying areas for improvement
- Follow up with the hiring manager one week after the final interview to express your continued interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.