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Global Email Marketing Specialist

Razer Inc.
Full-time
On-site
Singapore, , Singapore
πŸ“§ Email Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Global Email Marketing Specialist

πŸ”Ή Company: Razer Inc.

πŸ”Ή Location: Singapore

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 19, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Planning and executing comprehensive email marketing campaigns to drive engagement and revenue growth
  • Collaborating with cross-functional teams to align messaging with business goals
  • Optimizing email performance through A/B testing, segmentation, and personalization
  • Managing email marketing calendar and vendor relationships
  • Analyzing performance metrics and providing actionable insights

ASSUMPTION: This role requires a high level of autonomy and strong project management skills to juggle multiple campaigns and deadlines.

πŸ“‹ Key Responsibilities

βœ… Plan and oversee the implementation of comprehensive email marketing campaigns for product launches, promotions, and lifecycle marketing to drive engagement and support revenue growth

βœ… Collaborate with product, sales, and creative teams to align messaging with strategic business goals

βœ… Take ownership of the end-to-end email campaign process, incorporating segmentation, personalization, and automation

βœ… Oversee the creation and curation of high-quality content, ensuring alignment with brand guidelines and campaign objectives

βœ… Track and analyze email marketing performance metrics, providing regular performance reports with actionable insights and recommendations for optimization

βœ… Conduct regular A/B testing to optimize performance, continuously improving results

βœ… Identify opportunities to enhance the customer journey through targeted and timely email touchpoints

βœ… Ensure all campaigns comply with email and privacy regulations while driving year-over-year (YOY) database growth

βœ… Manage relationships with external vendors and partners, ensuring seamless integration and optimal performance of email marketing tools and platforms

βœ… Share expertise and educate a wider team on best practices in email marketing, fostering a culture of continuous learning and improvement

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven optimization to maximize email marketing effectiveness.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-4 years of experience in email marketing, preferably in e-commerce or consumer electronics

Required Skills:

  • Proven track record of driving measurable results through email
  • Strong understanding of email platforms (e.g., Salesforce Marketing Cloud or similar)
  • Data-driven mindset with proficiency in analytics tools (e.g., Google Analytics, Looker)
  • Excellent copywriting and editing skills with attention to detail
  • Self-starter with the ability to manage multiple projects and deadlines

Preferred Skills:

  • Passion for technology and consumer electronics
  • Experience with email marketing automation and segmentation tools
  • Familiarity with CRM systems and marketing automation platforms

ASSUMPTION: Candidates with experience in fast-paced, dynamic environments and a strong focus on data-driven decision-making will thrive in this role.

πŸ’° Compensation & Benefits

Salary Range: SGD 6,000 - 8,000 per month (based on industry standards for the role, experience level, and location)

Benefits:

  • Medical, dental, and vision insurance
  • Retirement savings plan with company matching
  • Employee discounts on Razer products
  • Flexible work arrangements

Working Hours: Full-time, Monday to Friday, with some flexibility for project needs

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Consumer Electronics and Gaming

Company Size: 1,001-5,000 employees (Large organization with a global presence)

Founded: 2005 (Over 20 years of experience in the gaming industry)

Company Description:

  • Razer is a global lifestyle brand for gamers, known for its high-performance gaming peripherals, software, and services
  • The company has a strong focus on innovation, design, and user experience, with a mission to "For Gamers. By Gamers."
  • Razer has a global presence with offices across North America, Europe, and Asia, and a large following in the gaming community

Company Specialties:

  • Gaming peripherals (keyboards, mice, headsets, etc.)
  • Gaming laptops (Razer Blade series)
  • Software ecosystems (Razer Synapse, Razer Chroma, Razer Cortex)
  • Internet of things, Android, iOS, and wearable devices
  • Audio products and consumer electronics

Company Website: razer.com

ASSUMPTION: Razer's large size and global presence offer opportunities for career growth and exposure to diverse markets and cultures.

πŸ“Š Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Senior Manager of Email Marketing and collaborates with cross-functional teams, including product, sales, and creative teams

Work Arrangement: On-site, with some flexibility for remote work when needed

Growth Opportunities:

  • Potential to take on more strategic responsibilities and lead projects as experience and skills develop
  • Opportunities to work on global campaigns and collaborate with international teams
  • Possibility to transition into other marketing roles or specializations within the company

ASSUMPTION: This role offers a mix of tactical execution and strategic planning, providing opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a gaming-inspired design

Office Location(s): Singapore (One-north Crescent)

Geographic Context:

  • Singapore is a multicultural city-state with a strong focus on technology and innovation
  • The office is located in the one-north business park, a hub for technology and creative industries
  • Singapore offers a high quality of life, with excellent healthcare, education, and entertainment options

Work Schedule: Standard office hours, with some flexibility for project needs

ASSUMPTION: The office environment is designed to foster creativity, collaboration, and a strong company culture.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR team
  • Technical assessment or case study presentation
  • Final interview with the hiring manager and team members

Key Assessment Areas:

  • Email marketing expertise and strategic thinking
  • Data analysis and interpretation skills
  • Project management and organizational skills
  • Cultural fit and alignment with Razer's values

Application Tips:

  • Highlight relevant email marketing experience and achievements in your resume
  • Tailor your cover letter to demonstrate your passion for gaming and understanding of Razer's brand
  • Prepare for the technical assessment or case study presentation by researching Razer's email marketing campaigns and identifying areas for improvement

ATS Keywords: Email Marketing, Campaign Management, Segmentation, Personalization, A/B Testing, Performance Metrics, CRM, Marketing Automation, Project Management

ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the team.

πŸ› οΈ Tools & Technologies

  • Salesforce Marketing Cloud
  • Google Analytics
  • Looker
  • CRM systems (e.g., Salesforce, HubSpot)
  • Marketing automation platforms (e.g., Marketo, Pardot)

ASSUMPTION: The tools and technologies used in this role are industry-standard and may vary depending on the company's specific needs and preferences.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Gamers at heart
  • Innovative and bold
  • Passionate and determined
  • Collaborative and inclusive

Work Style:

  • Fast-paced and dynamic
  • Data-driven and results-oriented
  • Collaborative and team-focused
  • Adaptable and open to change

Self-Assessment Questions:

  • Do you have a deep understanding of and passion for the gaming industry?
  • Are you comfortable working in a fast-paced, dynamic environment with multiple priorities and deadlines?
  • Do you thrive in a collaborative, team-focused work culture?

ASSUMPTION: Razer's company culture is centered around its passion for gaming and commitment to innovation, with a strong emphasis on collaboration and inclusivity.

⚠️ Potential Challenges

  • Managing multiple campaigns and deadlines simultaneously
  • Keeping up with the fast-paced, dynamic nature of the gaming industry
  • Ensuring compliance with email and privacy regulations while driving database growth
  • Adapting to a global work environment with diverse teams and time zones

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • Unlike other email marketing roles, this position focuses on the gaming industry and requires a deep understanding of and passion for gaming
  • Razer's global presence offers opportunities to work on international campaigns and collaborate with diverse teams
  • This role offers a mix of tactical execution and strategic planning, providing opportunities for professional growth and development

ASSUMPTION: This role is unique in its focus on the gaming industry and offers opportunities for career growth and exposure to diverse markets and cultures.

πŸ“ Sample Projects

  • Developing and executing a global email campaign for a new product launch, incorporating segmentation, personalization, and automation
  • Analyzing email marketing performance metrics to identify trends and optimize campaign strategies
  • Collaborating with cross-functional teams to create targeted email content that aligns with business goals and brand guidelines

ASSUMPTION: These sample projects demonstrate the mix of tactical execution and strategic planning required for success in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics, and how this role fits within the organization?
  • How does Razer support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Razer approach work-life balance, and what resources are available to support employees?
  • What are the most rewarding and challenging aspects of working in email marketing at Razer?

ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company culture, helping candidates make an informed decision about the opportunity.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant email marketing experience and passion for gaming
  • Prepare for the technical assessment or case study presentation by researching Razer's email marketing campaigns and identifying areas for improvement
  • Follow up with the hiring manager one week after the final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.