Global Event Experience & Marketing Manager

📌 Core Information

📌 Core Information

🔹 Job Title: Global Event Experience & Marketing Manager

🔹 Company: Flexera

🔹 Location: Home-Based (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-18

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of global events to drive brand engagement and support revenue goals
• Cross-functional collaboration with campaign, field, partner marketing, and social media teams
• Budget management, vendor management, and stakeholder communication
• Performance measurement and optimization using AI tools

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

📋 Key Responsibilities

✅ Develop and execute strategic event marketing plans that align with Flexera’s overall brand and campaign themes

✅ Collaborate with global campaign, field marketing, and partner marketing teams to ensure event-sourced leads are funneled into targeted nurture tracks

✅ Partner with the social media team to integrate promotional and engagement strategies into event plans

✅ Manage event budgets, timelines, contracts, and logistics with precision

✅ Create scalable processes and toolkits to empower field and partner teams while ensuring brand consistency

✅ Elevate event experiences through creative, customer-centric design and continuous exploration of event trends and technologies

✅ Collaborate with digital, content, and growth marketing teams to build high-impact, conversion-driven experiences

✅ Act as a trusted advisor to internal stakeholders, helping them maximize the value of events as a strategic marketing lever

✅ Define clear goals, success metrics, and KPIs for every event, track performance, and deliver post-event reporting and insights

✅ Use AI tools to research and optimize audience experiences, streamline content creation, and measure ROI with greater accuracy

✅ Experiment with AI-powered tools to improve attendee support and experience during hybrid and virtual events

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management, communication, and stakeholder management skills.

🎯 Required Qualifications

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in event marketing and experience management, ideally in B2B tech or SaaS

Required Skills:

• Proven success in creating events that deliver brand impact and measurable business outcomes
• Deep understanding of marketing funnel dynamics, campaign integration, and audience engagement
• Strong project management and communication skills across cross-functional teams and executive stakeholders
• Experience with event platforms, AI tools, CRM, and marketing automation systems
• Comfortable with global event execution and travel

Preferred Skills:

• Experience with event trends and technologies (e.g., self-service scheduling tools, immersive content formats)
• Familiarity with Flexera’s products and services

ASSUMPTION: Candidates with experience in B2B tech or SaaS event marketing and a proven track record of driving measurable business outcomes are strongly preferred.

💰 Compensation & Benefits

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for mid-senior level event marketing roles in the United States)

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off and holidays
• Flexible work arrangements
• Employee assistance program

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (specifically, Software Asset Management, IT Asset Management, and FinOps)

Company Size: Medium-sized (1,001-5,000 employees) with a global presence and a strong focus on growth and innovation

Founded: 1998 (as BDNA; rebranded as Flexera in 2012)

Company Description:

• Flexera helps organizations understand and maximize the value of their technology, saving billions of dollars in wasted spend
• Powered by the Flexera Technology Intelligence Platform, their award-winning IT asset management, FinOps, and SaaS management solutions provide comprehensive visibility and actionable insights on an organization’s entire IT ecosystem
• Flexera’s Technopedia reference library is the largest repository of technology asset data, used by more than 50,000 global organizations

Company Specialties:

• Software License Optimization
• Software Licensing & Entitlement Management
• Application packaging
• Electronic software delivery
• Enterprise app stores
• Software Vulnerability Management
• Application Readiness
• Technology Asset Management
• Software Asset Management
• Cloud Management
• SaaS
• Data Platform
• Software as a Service
• Business Service Mapping
• Data Normalization
• End of Life
• Application Rationalization
• Cloud Migration
• Cloud Cost Assessment
• Workload Placement
• Cloud Cost Optimization
• Cloud Governance
• Cloud Cost Management
• License Compliance
• Cloud
• FinOps
• ITAM
• Technology Value Optimization
• Software Asset Management and IT Asset Management

Company Website: flexera.com

ASSUMPTION: Flexera is a well-established company with a strong focus on growth and innovation, offering a dynamic work environment for professionals seeking to make a significant impact in the tech industry.

📊 Role Analysis

Career Level: Mid-Senior Level (5-10 years of experience)

Reporting Structure: This role reports directly to the Senior Director of Global Marketing

Work Arrangement: Remote OK with occasional travel required for global event execution

Growth Opportunities:

• Potential career progression into senior leadership roles within the marketing department
• Broad exposure to various aspects of global event marketing and the opportunity to make a significant impact on Flexera’s brand and revenue growth
• Collaboration with cross-functional teams to develop and refine event strategies, driving continuous learning and professional development

ASSUMPTION: This role offers a unique opportunity for a mid-senior level event marketing professional to make a significant impact on Flexera’s global brand and revenue growth while gaining valuable experience working with a dynamic, cross-functional team.

🌍 Location & Work Environment

Office Type: Home-based with occasional travel required for global event execution

Office Location(s): United States (with the option to work remotely from anywhere in the country)

Geographic Context:

• The United States is the primary market for Flexera, with a strong focus on driving brand awareness, engagement, and revenue growth through strategic event marketing
• The global nature of this role requires occasional travel to attend and manage events worldwide
• Flexera’s headquarters are located in Itasca, Illinois, with additional offices and employees based in various countries around the world

Work Schedule: Full-time (40 hours per week) with flexible scheduling and the option to work remotely

ASSUMPTION: This role requires strong self-motivation, time management, and communication skills to succeed in a remote work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Flexera careers portal
• Phone or video screen with the HR team
• In-depth phone or video interview with the hiring manager and/or other team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and event marketing expertise
• Project management and communication skills
• Stakeholder management and collaboration
• Performance measurement and optimization using AI tools
• Cultural fit and alignment with Flexera’s values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant event marketing experience and skills
• Prepare for behavioral interview questions focusing on your event planning, execution, and measurement experiences
• Demonstrate your understanding of Flexera’s products, services, and industry position
• Showcase your ability to work effectively in a remote, cross-functional team environment

ATS Keywords: Event Marketing, Strategic Planning, Cross-Functional Collaboration, Budget Management, Vendor Management, Stakeholder Communication, Performance Measurement, AI Tools, CRM, Marketing Automation, Event Design, Global Events, Brand Engagement, Revenue Growth

ASSUMPTION: Flexera’s application process is designed to assess candidates’ strategic thinking, event marketing expertise, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Event platforms (e.g., Cvent, Bizzabo, Hopin)
• AI tools (e.g., AI-powered event analytics, AI-driven content creation, AI chatbots)
• CRM systems (e.g., Salesforce, HubSpot)
• Marketing automation systems (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Collaboration and communication tools (e.g., Microsoft Teams, Slack, Google Workspace)

ASSUMPTION: Flexera leverages a wide range of tools and technologies to streamline event planning, execution, and measurement, enabling event marketers to work more efficiently and effectively.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Dynamic and fast-paced
• Cross-functional and collaborative
• Data-driven and results-oriented
• Adaptable and open to change
• Remote-friendly and flexible

Self-Assessment Questions:

• How do you ensure that events align with Flexera’s overall brand and campaign themes?
• Can you describe a time when you successfully managed a global event, and how you handled any challenges that arose?
• How do you approach working with cross-functional teams and stakeholders to ensure event-sourced leads are funneled into targeted nurture tracks?
• How do you measure the success of an event, and how do you use that data to inform future event planning?
• How do you stay up-to-date with event trends and technologies, and how have you incorporated them into your event strategies?

ASSUMPTION: Flexera values candidates who demonstrate a strong cultural fit, with a customer-centric, innovative, and collaborative work style.

⚠️ Potential Challenges

• Managing multiple global events simultaneously, requiring strong project management and prioritization skills
• Balancing strategic planning with tactical event execution, demanding both big-picture thinking and attention to detail
• Working with a wide range of vendors, agencies, and swag partners, necessitating strong vendor management and negotiation skills
• Keeping up with the latest event trends and technologies, requiring continuous learning and adaptation
• Occasional travel requirements, which may disrupt personal schedules and family commitments

ASSUMPTION: These challenges require a proactive, organized, and adaptable event marketer who can thrive in a dynamic, global environment.

📈 Similar Roles Comparison

• Unlike traditional event coordinator roles, this position focuses heavily on strategic planning and cross-functional collaboration, rather than day-to-day event logistics
• Compared to other mid-senior level event marketing roles, this position offers a unique opportunity to drive global brand engagement and revenue growth through strategic event marketing
• Career progression in this role may lead to senior leadership positions within the marketing department, rather than transitioning to a different functional area

ASSUMPTION: This role offers a unique blend of strategic planning, cross-functional collaboration, and global event execution, setting it apart from other event marketing positions.

📝 Sample Projects

• Planning and executing a global customer conference, including speaker selection, agenda development, and vendor management
• Launching a new product or service through a series of targeted webinars and virtual events, measuring ROI and optimizing future campaigns based on performance data
• Developing and implementing a global event marketing strategy that aligns with Flexera’s overall brand and campaign themes, driving measurable business outcomes

ASSUMPTION: These sample projects demonstrate the strategic, cross-functional, and global nature of the role, highlighting the importance of strong project management, communication, and stakeholder management skills.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for Flexera, and how will my work contribute to the company’s overall goals and objectives?
• Can you describe the team structure and dynamics, and how does this role collaborate with other marketing teams and stakeholders?
• How does Flexera support the professional development and growth of its event marketing team members?
• What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?
• How does Flexera approach event sustainability and social responsibility, and how can this role contribute to those initiatives?

ASSUMPTION: Asking these questions demonstrates your interest in understanding the role’s strategic context, team dynamics, and growth opportunities, as well as Flexera’s commitment to sustainability and social responsibility.

📌 Next Steps for Applicants

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Flexera Global Event Experience & Marketing Manager
• Tailor your resume and cover letter to highlight your relevant event marketing experience and skills
• Prepare for behavioral interview questions focusing on your event planning, execution, and measurement experiences
• Demonstrate your understanding of Flexera’s products, services, and industry position
• Showcase your ability to work effectively in a remote, cross-functional team environment
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.